T

The Hoerner Planning Group, LLC

Updated today

Client AUM

$1,400,416,102

Clients

365

Advisors

4

of 8 employees

About

The Hoerner Planning Group LLC provides comprehensive wealth advisory services to affluent families and their related entities, including trusts, estates, charitable organizations, corporations, and retirement plans. The firm offers portfolio management (both discretionary and non-discretionary), financial planning and consulting, and guidance on insurance and employer‑sponsored retirement plan allocations.

The firm’s investment approach emphasizes customized, strategic asset allocation implemented primarily through independent managers, separate accounts, private partnerships and mutual funds, with a long-term orientation and occasional tactical shifts when mispricing opportunities arise. In selecting independent managers, the firm looks for a value discipline, an emphasis on capital preservation, concentrated best‑idea portfolios, and managers who have substantial personal stakes in their strategies.

Compared with peers, the firm manages an unusually large amount of assets per advisor—approximately $1.65 billion across a four‑advisor team—which is reflected in both sizeable discretionary mandates and a significant non‑discretionary book. The firm’s regular use of private partnerships (and occasional evaluation of venture capital opportunities), together with disclosed principal activities as trustees and owners of real‑estate and development businesses, are notable characteristics it documents and manages as potential conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers Consulting

Expertise

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Financial planning and consulting services offered on a flat or fixed fee basis; fees generally range from $10,000 to $150,000

Percentage

$0 - $2,000,000: 0.70% above $2,000,000+: Negotiable

Other

Fee-only: Fixed fees generally range from $10,000 to $150,000 depending on service scope and professional rendering services; fees are negotiable

Main office

210 East Federal Street

Middleburg VA 20117

Advisors at this office

4

Most active in

California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Maryland · Massachusetts · Montana · Nebraska · New Hampshire · New York · North Carolina · South Carolina · Texas · Vermont · Virginia

Also doing business as

Hoerner Planning, LLC · Hpg, LLC · The Hoerner Planning Group, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Christopher H

Series 65

Middleburg, VA

The Hoerner Planning Group, LLC

Christopher Hoerner is a financial advisor with The Hoerner Planning Group, LLC, holding a Series 65 designation and nine years of industry experience. He has worked with his current firm since 2020 and previously spent three years at Avenir Corporation. Outside of his advisory role, Mr. Hoerner serves as a Director of Stream-It, a startup company that develops a white-label Free Ad-Supported TV platform. The Hoerner Planning Group LLC provides comprehensive wealth advisory services to affluent families and related entities, offering portfolio management, financial planning, and consulting. The firm’s investment approach focuses on customized strategic asset allocation, emphasizing value discipline, capital preservation, and substantial personal stakes by independent managers.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Victor C

CFA®

Middleburg, VA

The Hoerner Planning Group, LLC

Victor Cunningham is a CFA® charterholder with four years of industry experience. He has worked at The Hoerner Planning Group since 2024 and previously spent over a decade at Third Avenue Management. The Hoerner Planning Group provides wealth advisory services to affluent families and related entities, focusing on long-term, strategic asset allocation with selective tactical adjustments. The firm manages approximately $1.5 billion in assets and typically implements portfolios through Independent Managers employing value-oriented, concentrated strategies.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Sarah A

CFP®

Middleburg, VA

The Hoerner Planning Group, LLC

Sarah Albritton is a CFP® professional with eight years of industry experience, currently serving at The Hoerner Planning Group, LLC since 2011. She is based in Middleburg, VA and is part of a four-advisor team. The Hoerner Planning Group provides comprehensive wealth advisory services to affluent families and related entities, offering financial planning, consulting, and both discretionary and non-discretionary investment management. The firm follows a long-term, strategic asset-allocation approach, managing approximately $1.5 billion in regulatory assets with a focus on value discipline and concentrated strategies through Independent Managers.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Henry H

Series 63, Series 65

Middleburg, VA

The Hoerner Planning Group, LLC

Henry Hoerner is a financial advisor with The Hoerner Planning Group, LLC in Middleburg, VA, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. He has been with The Hoerner Planning Group since 2006. Outside of his advisory role, he serves on the boards of Curtis Investment Group Inc. and Elk Run LLC, and is a limited partner in entities focused on affordable housing development in Northern Virginia. He also acts as a trustee for several family and client trusts. The Hoerner Planning Group LLC provides comprehensive wealth advisory services to affluent families and related entities, offering portfolio management, financial planning, and consulting. The firm emphasizes customized, strategic asset allocation through independent managers with a long-term focus, managing approximately $1.65 billion across a four-advisor team.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)