The Life Group Financial Services logo

The Life Group Financial Services

Updated today

Client AUM

$145,607,388

Clients

1,258

Advisors

5

across 4 offices

About

Guncheon Financial, LLC (d/b/a The Life Group Wealth Partners) provides discretionary investment management and comprehensive financial planning to individuals and families, corporate executives, business owners, and pension and profit‑sharing plans, managing roughly $146.2 million in client assets. Services include portfolio management, retirement plan consulting, cash‑flow and estate planning, and advice tailored to employer‑sponsored defined contribution plans.

The firm’s investment process relies on fundamental analysis and a core‑and‑satellite approach that blends index‑based core holdings with actively managed satellites across mutual funds, ETFs, individual stocks and bonds, and constructs portfolios from individualized investment policy statements. TLG may engage a sub‑adviser (Triad Wealth Partners) and acts as a co‑adviser for the Plan Confidence™ online defined contribution advice service, and generally manages client accounts on a discretionary basis while accommodating client‑imposed restrictions.

TLG operates with a substantially higher client load per advisor than is typical for similar teams—about 250 clients per advisor—which aligns with its use of scalable delivery channels such as complimentary educational seminars and the Plan Confidence™ platform. The firm also discloses that some associates are licensed to sell life and health insurance and that it compensates sub‑advisers, both of which are identified as potential conflicts the firm manages in accordance with its fiduciary policies.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Occupation focus

Executive Founder/Business Owner

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.10% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.85% $5,000,001+: 0.75%

Project-based
Subscriptions

Up to 1% of 401(k) account balance monthly or quarterly

Other

Account minimum: $250,000

Main office

See office

1545 Associates Drive, Suite 104

Dubuque IA 52002

Advisors at this office

2

Most active in

California · Colorado · Illinois · Iowa · Kansas · Louisiana · Maryland · Michigan · Minnesota · Missouri · Nebraska · Texas · Wisconsin

Also doing business as

Guncheon Financial LLC · Guncheon Financial, LLC · The Life Group Financial Services

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Luke S

Series 63, Series 65

Minneapolis, MN

The Life Group Financial Services

Luke Swirtz is a financial advisor at The Life Group Financial Services with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Allianz Life Financial Services and American Equity Investment Life Insurance Company. Outside of his advisory work, Swirtz serves as a paid on-call firefighter and trustee for the Carver Fire Department and Relief Association. The Life Group Wealth Partners provides discretionary investment management and comprehensive financial planning to individuals, families, corporate executives, and business owners. The firm employs a core-and-satellite investment approach and manages client accounts primarily on a discretionary basis, serving a higher-than-average client load per advisor through scalable delivery channels and educational services.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Benjamin S

Series 66

Fremont, MI

The Life Group Financial Services

Benjamin Strautmann is a financial advisor at The Life Group Financial Services with a Series 66 designation and three years of industry experience. He has held positions at several firms, including Guncheon Financial, LLC, Compass Credit Union, and Raymond James Financial Services Advisors. The Life Group Wealth Partners provides discretionary investment management and comprehensive financial planning to individuals, families, corporate executives, business owners, and pension and profit-sharing plans. The firm manages approximately $146.2 million in client assets using a fundamental analysis approach and a core-and-satellite investment strategy.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Paul T

Series 65

Westby, WI

The Life Group Financial Services

Paul Thompson is a financial advisor at The Life Group Financial Services with five years of industry experience. He holds a Series 65 designation and has worked at Guncheon Financial, LLC since 2020. Prior to his financial career, he was the operations manager for Living Waters Bible Camp for nine years. The Life Group Wealth Partners provides discretionary investment management and wealth consulting to individuals, families, corporate executives, business owners, and retirement plans. The firm uses a core/satellite investment strategy and offers services including portfolio management, retirement-plan design, financial planning, and educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Justin S

Series 63, Series 65

Dubuque, IA

The Life Group Financial Services

Justin Smith is a financial advisor with The Life Group Financial Services in Dubuque, IA, holding Series 63 and Series 65 licenses and 8 years of industry experience. He has worked with Guncheon Financial LLC since 2018 and has been with The Life Group since 2012. The Life Group Wealth Partners provides discretionary investment management and wealth consulting to individuals, families, corporate executives, business owners, and retirement plans. The firm employs a core/satellite investment strategy and offers services including portfolio management, retirement-plan design, financial planning, and educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Keith L

Series 63, Series 65

Dubuque, IA

The Life Group Financial Services

Keith Leverentz is a financial advisor with The Life Group Financial Services, holding Series 63 and Series 65 licenses. He has been with the firm since 2012 and also has experience with Guncheon Financial, LLC. Outside of his advisory role, Keith serves as an officer and church elder at The Great Adventure Church, where he provides Bible teaching and participates in leadership. The Life Group Wealth Partners, operating under Guncheon Financial, LLC, offers discretionary investment management and wealth consulting to individuals, families, executives, business owners, and retirement plans. The firm employs a core/satellite investment strategy and provides services including portfolio management, retirement-plan design, and educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)