Penfield, NY Office

The Marshall Financial Group serves individuals, businesses, pension and profit‑sharing plans, and charitable organizations, offering portfolio management, investment analysis, and planning services such as budgeting, retirement and legacy/estate planning. Services are delivered as fee‑based asset management using mutual funds bought at NAV and managed stock/ETF accounts, and the firm supplements its offerings with held‑away asset monitoring through Pontera and periodic educational seminars and workshops.

The firm designs individualized portfolios after assessing each client’s risk tolerance, objectives, and suitability, relying on third‑party software and asset‑allocation models and providing both discretionary and non‑discretionary management. TMFG discloses fiduciary duties for retirement accounts, permits client‑imposed investment restrictions, and provides periodic written account reviews and performance and projection reports.

Compared with many peers, the firm’s representatives also act as registered representatives of a broker‑dealer and as licensed insurance agents, and the brochure discloses that commissionable securities and insurance sales (including trailing commissions) can create conflicts of interest. The firm also uses a promoter agreement and national webinar presentations to market services, and its marketing materials include testimonials and hypothetical performance disclosures; its routine use of held‑away asset management via a third‑party (Pontera) is another feature that is less common among similar multi‑team advisers.