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The McBride Group

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Client assets under management

$72,857,929

Clients

105

17% high-net-worth

Advisors

3

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

35

Low

Average account size

$693,885

About

The McBride Group is a small, three-advisor registered investment adviser managing about $76 million for roughly 105 clients, serving both individual (including high-net-worth) investors and institutional clients such as community banks, credit unions, pension plans, trusts, and other entities. The firm offers financial planning and consulting, selection and monitoring of third‑party sub‑advisers, and portfolio management services delivered on an all‑inclusive or a la carte basis, as well as a separate financial institution consulting practice that includes comprehensive bond portfolio reviews.

The firm typically provides non‑discretionary investment management: it gathers suitability information, recommends strategies or model portfolios, and monitors sub‑advisers (including use of the Morningstar Managed Portfolios program), but requires client consent before reallocating assets. Investment methods include fundamental and cyclical analysis and modern portfolio theory, and portfolios may include individual stocks, municipal and corporate bonds, mutual funds, ETFs, and closed‑end funds.

Distinctive operational features include the firm’s emphasis on primarily non‑discretionary assets—an uncommon arrangement among supported firms—and a substantive institutional consulting capability that incorporates duration and interest‑rate stress analysis and relationships with third‑party fixed‑income traders (notably Fulcrum Point and Advisors Asset Management) to produce branded bond analysis. The firm also describes a formal Code of Ethics informed by a “Cowboy Ethics” framework and discloses the use of compensated outside solicitors for client referrals.

Client services

Portfolio management Selection of other advisers

Expertise

Wealth management Passive / index investing

Occupation focus

Retired

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Fee options

Fixed

Financial Institution Consulting Services: initial engagement fee of $25,000 plus a fixed annual retainer (amount negotiated case-by-case).

Percentage

$0 - $5,000,000: 0.85% annually $5,000,000+: 0.65% annually

Project-based

Not specifically stated, but hourly charges are SEC-reported fee types; no specific amounts provided.

Main office location

The McBride Group

755 Baywood Drive, Second Floor

Petaluma CA 94954, United States

Number of offices

3

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James M

CFP®, Series 63, Series 65

Petaluma, CA

The McBride Group

James Mcbride is a CFP® professional with 28 years of industry experience. He is the principal advisor at The McBride Group, where he has worked since 2009. Prior to founding his firm, he spent two years at Community First Credit Union. The McBride Group provides investment advisory services primarily to individual clients, including high-net-worth households, as well as banks, pension plans, trusts, and other institutions. The firm operates largely on a non-discretionary basis and offers portfolio management, financial planning, and third-party sub-adviser selection and monitoring, with a focus on institutional fixed-income strategies and financial-institution consulting.

Wealth management Passive / index investing Retired
user avatar

Wesley M

CFP®

Petaluma, CA

The McBride Group

Wesley Mc Bride is a CFP® professional affiliated with The McBride Group in Petaluma, CA, with over a decade of experience at the firm and concurrent work at The Permanente Medical Group since 2008. He has been with The McBride Group since 2015 and currently serves as its sole advisor. The McBride Group provides investment advisory services primarily to individual clients, including high-net-worth households, as well as banks, pension plans, trusts, and other institutions. The firm operates largely on a non-discretionary basis, offering portfolio management, financial planning, and consulting, with a focus on sub-adviser selection and monitoring.

Wealth management Passive / index investing Retired
user avatar

Brett D

CFP®

Petaluma, CA

The McBride Group

Brett Daniel is a CFP® professional with The McBride Group and has been with the firm since 2024. He has prior experience working with the Windsor Unified School District since 1998. The McBride Group provides investment advisory services primarily to individual clients, including high-net-worth households, as well as banks, pension plans, trusts, and other institutions. The firm operates mainly on a non-discretionary basis and offers portfolio management, financial planning, consulting, and third-party sub-adviser selection and monitoring.

Wealth management Passive / index investing Retired
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