The McGriff Alliance logo

The McGriff Alliance

Updated today

Client assets under management

$12,820,410

Clients

17

29% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

9

Very Low

Average account size

$754,142

About

The McGriff Alliance serves individuals (including high‑net‑worth and non‑HNW clients), trusts, estates, pension and profit‑sharing plans, and also provides advisory services to investment company clients and pooled investment vehicles. Its services include discretionary asset management for individuals, financial planning engagements, referral and selection of third‑party money managers, and insurance brokerage and annuity sales.

The firm constructs customized portfolios using mutual funds, ETFs, equities, annuities and life insurance and employs both strategic and tactical asset‑allocation approaches rather than pure market timing; it offers financial planning through fixed‑fee or hourly arrangements alongside percentage‑of‑AUM management. The McGriff Alliance also serves as sponsor, general partner and manager of a series of private pooled funds (the Designing Strategies Fund series) that invest in life settlements through an arrangement with ASR Alternative Investments and related Advanced Life Settlement Portfolio vehicles, and it provides portfolio management for those pooled vehicles.

Noteworthy for a firm of its type, The McGriff Alliance combines private fund sponsorship and portfolio management for pooled vehicles with insurance sales activity and an affiliation with a certified public accountant, enabling integrated tax, accounting and insurance advice but also creating potential conflicts tied to commission income and third‑party referral arrangements. The firm’s role as a non‑independent sponsor/manager of life‑settlement private funds, its acceptance of commissions and fixed planning fees, and its practice of sharing in third‑party manager compensation are features that distinguish it from most peers.

Client services

Financial planning Portfolio management Selection of other advisers Quarterly newsletter

Expertise

General retirement planning General tax planning Annuities Wealth management

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Fee options

Fixed

Fixed fee for financial planning services up to $2,500.

Percentage

$0 - $250,000: 1.95% $250,001 - $500,000: 1.75% $500,001 - $750,000: 1.50% $750,001 - $1,000,000: 1.25% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%

Commissions

Insurance product commissions paid to advisor representatives separate from advisory fees.

Project-based

Up to $250 per hour for financial planning and consultations.

Other

Account minimum: No minimum investment amounts or conditions required for establishing a managed account; however, $50,000 minimum investment required for Private Funds. Minimum fee: Financial planning fees may include a minimum fee of $500. Fee-only: Financial planning hourly fee up to $250/hour; fixed fee up to $2,500.

Main office location

The McGriff Alliance

2201 Providence Park, Suite 100

Birmingham AL 35242, United States

Number of offices

2

Most active in

Alabama · Georgia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joel M

ChFC®, Series 63

Birmingham, AL

The McGriff Alliance

Joel Mcgriff is a financial advisor at The McGriff Alliance with 42 years of industry experience. He holds the ChFC® designation and Series 63 license. McGriff has worked at Crown Capital Securities, LP since 2010 and has been associated with The McGriff Alliance RIA since 1994. He is also an officer of the McGriff Burrus Alliance, dedicating significant time to fixed insurance and independent registered advisory activities. The McGriff Alliance serves individuals, trusts, estates, pension and profit-sharing plans, and provides advisory services to investment company clients and pooled investment vehicles. The firm offers discretionary asset management, financial planning, third-party money manager referrals, and insurance brokerage, employing both strategic and tactical asset allocation and managing private pooled funds focused on life settlements.

General retirement planning General tax planning Annuities Wealth management
user avatar

Billy M

Series 63

Pisgah, AL

The McGriff Alliance

Billy Mcgriff is a financial advisor with The McGriff Alliance, holding a Series 63 designation and over 21 years of industry experience. His career includes long-term roles with Manufactures Life Insurance Company, Sage Ventures, Inc., and Mcgriff Dowdy & Associates, P.C. He serves as a trustee of a charitable trust and is involved in real estate development and tax and accounting services. The McGriff Alliance provides advisory services to individuals, trusts, estates, pension and profit-sharing plans, and investment company clients. The firm offers discretionary asset management, financial planning, third-party money manager referrals, and insurance brokerage, employing both strategic and tactical asset allocation and sponsoring private pooled funds focused on life settlements.

General retirement planning General tax planning Annuities Wealth management
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