The Norden Group LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,738,662,369
Clients
1,271
Advisors
22
across 7 offices
About
The Norden Group LLC provides investment advisory and financial planning services to individuals (including high‑net‑worth clients), charitable organizations, and businesses. As of December 31, 2025 the firm reported approximately $1.97 billion in discretionary assets under management and offers discretionary portfolio management, fixed‑fee financial planning, general consulting, and access to a TAMP platform.
The firm implements client strategies primarily through model portfolios, third‑party sub‑advisers and Townsquare’s turnkey asset management platform rather than performing firm‑level quantitative or qualitative analysis of individual securities. Its investable universe is broad and includes equities, corporate and municipal debt, options, structured products, REITs and other real estate vehicles, private placements and limited partnerships, and it may incorporate ESG considerations where appropriate.
Distinctive features include that many of the firm’s investment professionals are also licensed insurance agents and the brochure discloses they spend an estimated half of their time on insurance sales, creating the potential for conflicts of interest when recommending annuities or other insurance products. The firm also routinely requires clients to direct custody and execution through specified custodians (Charles Schwab and Trade‑PMR), manages essentially all reported assets on a discretionary basis, and subscribes to an outside proxy‑voting service.
Client services
Expertise
Occupation focus
Fee options
Financial planning services fixed fee generally ranges between $0 to $75,000 (negotiable). Consulting services charged as fixed fee determined case-by-case.
0% to 2.50% annually (negotiable, varies by asset size, service complexity, and administration level)
Insurance commissions earned by licensed insurance agents affiliated with the firm, separate and in addition to advisory fees.
Main office
See office5255 N Edgewood Drive, Suite 225
Provo UT 84604
Advisors at this office
16
Offices (7)
Provo, UT
5255 N Edgewood Drive Suite 225, Provo, UT 84604
16 advisors
Centerville, UT
125 S Main St, Centerville, UT 84014
1 advisor
Heber City, UT
Heber City, UT
1 advisor
Idaho Falls, ID
591 Park Avenue Suite 302, Idaho Falls, ID 83402
1 advisor
Newport Beach, CA
610 Newport Center Drive Suite 840, Newport Beach, CA 92660
1 advisor
Scottsdale, AZ
Scottsdale, AZ
1 advisor
St. George, UT
216 West St. George Boulevard Suite 101 S, St. George, UT 84770
1 advisor
Most active in
Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Massachusetts · Michigan · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Mexico · New York · North Carolina · Oregon · Pennsylvania · Texas · Utah · Virginia · Washington · Wyoming
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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