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The Personal Wealth Coach

Updated today

Client assets under management

$215,916,943

Clients

230

3% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

77

High

Average account size

$938,769

About

The Personal Wealth Coach provides fiduciary investment advisory services to individuals, families, trusts, foundations, and privately held companies, offering discretionary portfolio management, financial planning, and business-planning services. The firm manages approximately $219 million in discretionary assets across roughly 230 client relationships and also advises on employer‑sponsored retirement accounts and sub‑accounts within variable contracts.

Investment management is centered on Modern Portfolio Theory: portfolios are modeled across 20+ asset classes using Markowitz optimization, with fund selection guided by Morningstar categories and ratings and a preference for mid‑cap domestic equity allocations while generally limiting growth/blend exposures. Each client receives an Investment Policy Statement and ongoing monitoring, with periodic allocation reviews (monthly/quarterly) and optimization or rebalancing when drift or valuation deviations warrant (the firm cites a ~10% drift threshold).

Compared with many peers, the firm combines a relatively small, three‑advisor team with institutional‑scale AUM and offers ancillary business services such as business valuation and equilibrium‑price analysis alongside investment management. It also routinely manages or advises on accounts held at third‑party custodians (e.g., Pershing) and provides third‑party management for variable contract sub‑accounts (e.g., Nationwide), negotiates fee/minimum arrangements on a case‑by‑case basis, and maintains a formal code of ethics and fiduciary practice.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting

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Fee options

Percentage

$0 - $250,000: 1.50% $250,000 - $500,000: 1.30% $500,000 - $1,000,000: 1.25% $1,000,000 - $5,000,000: 1.10% $5,000,000 - $10,000,000: 1.00% $10,000,000+: 0.50%

Project-based

Additional fees may be charged for comprehensive financial plans or business plans, up to $500 in advance

Other

Account minimum: $1,000,000 Minimum fee: Minimum annual retainer fee commonly charged, amount negotiable Fee-only: Portfolio management fees based on AUM and possible additional fees for financial plans or specialized advice

Main office location

The Personal Wealth Coach

918 North Main Street

Salado TX 76571, United States

Number of offices

1

Most active in

Florida · Louisiana · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Samantha V

CFP®, Series 63

Salado, TX

The Personal Wealth Coach

Samantha Varacalli is a CFP® certificant affiliated with The Personal Wealth Coach in Salado, TX. She has less than one year of industry experience and has held roles at Northwestern Mutual Wealth Management Company and other firms since 2024. The Personal Wealth Coach serves individuals, families, trusts, foundations, and employer-sponsored retirement plans, providing investment portfolio design, discretionary portfolio management, and limited financial planning. The firm employs a Modern Portfolio Theory-based investment approach emphasizing strategic asset allocation and fund selection guided by Morningstar ratings and management criteria.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
user avatar

Jeffrey M

CFP®, Series 63

Salado, TX

The Personal Wealth Coach

Jeffrey Mcclure is a CFP® with 34 years of industry experience, currently serving as an advisor at The Personal Wealth Coach since 2007. He holds a Series 63 license and works from Salado, TX. The Personal Wealth Coach advises individuals, families, trusts, foundations, and employer-sponsored retirement accounts, providing investment portfolio design and discretionary portfolio management alongside limited personal financial and business planning. The firm’s investment approach is grounded in Modern Portfolio Theory, focusing on strategic asset allocation and disciplined fund selection, with an emphasis on value and mid-cap exposures.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
user avatar

Jacob M

Series 63, Series 65

Salado, TX

The Personal Wealth Coach

Jacob Mcclure is a financial advisor with The Personal Wealth Coach, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. He has been with The Personal Wealth Coach since 2007. Outside of advising, he owns a sole proprietorship involved in artwork and serves as chairman of the board for Salado Montessori Inc., a nonprofit educational institution. The Personal Wealth Coach advises individuals, families, trusts, foundations, and employer-sponsored retirement accounts, providing investment portfolio design, discretionary portfolio management, and limited financial and business planning. The firm’s investment approach is based on Modern Portfolio Theory, focusing on strategic asset allocation across multiple asset classes and using Morningstar criteria for fund selection.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
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