The Planners Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$103,081,507
Clients
162
Advisors
3
of 4 employees
About
The Planners Inc. provides discretionary portfolio management, financial planning (one‑time and ongoing), and administrative consulting for employer‑sponsored qualified retirement plans primarily to individual clients, including high‑net‑worth and other individual investors. The firm delivers personalized investment management and prepares written Investment Policy Statements that document each client’s objectives, tax situation, and risk tolerance.
TPI generally manages accounts under discretionary authority and documents client objectives in an IPS, using blended asset allocations, strategic rebalancing, and model strategies available through a Sub‑Advisor Agreement with SEI. The firm also offers values‑based portfolio customization, separately managed low‑duration fixed‑income options and Altruist cash account arrangements, and tailors recommendations to client constraints and preferences.
Noteworthy for a small, recently formed adviser (established 2023 and transitioning to SEC registration) with roughly $103 million in AUM and a three‑person team, the firm discloses an affiliation with insurance distribution and uses Broker‑of‑Record arrangements for annuities—an arrangement the brochure identifies as a potential conflict of interest. Compared with many peers, TPI’s stated product breadth is wider than typical for its size, including registered interval funds, registered non‑traded REITs, structured products and ETNs, and the capacity to hold SEC‑registered digital‑asset ETPs custodied at client custodians.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.25% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.80% $5,000,001+: 0.60%
Post-termination administrative services: $200 per hour, billed in 0.1-hour increments with a minimum of 0.5 hours.
Ongoing financial planning includes a $750 one-time setup fee plus a monthly fee typically ranging from $55 to $500 (or quarterly fee $165 to $1,500).
Main office
1015 W Horsetooth Rd, Ste 205
Fort Collins CO 80526
Advisors at this office
3
Most active in
Colorado · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Maria S
Series 63, Series 65
Fort Collins, CO
The Planners Inc.
Maria Shanley is a financial advisor at The Planners Inc. in Fort Collins, CO, holding Series 63 and Series 65 licenses with 11 years of industry experience. She previously worked at Erik Sartin LLC for 10 years and Palisade Investments for 8 years before joining The Planners Inc. in 2023. The Planners Inc. provides discretionary portfolio management, financial planning, and administrative consulting primarily for individual clients, including high-net-worth investors. The firm uses personalized investment management, written Investment Policy Statements, and offers a broad range of products and strategies tailored to client objectives and preferences.
Erik S
Series 66
Fort Collins, CO
The Planners Inc.
Erik Sartin is a financial advisor with The Planners Inc. in Fort Collins, CO, holding a Series 66 designation and 14 years of industry experience. He previously worked at Guardian Life for 11 years before joining The Planners Inc. Sartin is also the president and part owner of Inicio Inc., a technology company that develops financial software. The Planners Inc. offers discretionary portfolio management and financial planning services primarily to individual clients, including high-net-worth investors. The firm provides personalized investment management through blended asset allocations, strategic rebalancing, and values-based portfolio customization.
Benjamin S
Series 63, Series 66
Fort Collins, CO
The Planners Inc.
Benjamin Sartin is a financial advisor at The Planners Inc. with 33 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Park Avenue Securities, LLC for 14 years. Sartin serves as a trustee for multiple trusts, including the Elizabeth Bergsten Trust and a family member's revocable living trust. The Planners Inc. provides discretionary portfolio management and financial planning services primarily to individual clients, including high-net-worth investors. The firm prepares written Investment Policy Statements and offers personalized investment management with a range of asset allocation and model strategy options.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)