The Planners Inc.

The Planners Inc. provides discretionary portfolio management and financial planning to individual clients — including both non‑HNW and high‑net‑worth households — as well as advisory and administrative consulting services for employer‑sponsored retirement plans and business entities. Services described in its brochure include customized Investment Policy Statements, one‑time and ongoing financial planning, and plan governance and vendor‑management support for retirement plans.

The firm manages accounts using a blend of fundamental, quantitative and modern portfolio theory approaches, implements strategic asset allocation with periodic rebalancing, and documents client goals and restrictions in an IPS. It also offers optional values‑based portfolio customization, a separately managed low‑duration fixed income option, and access to sub‑advised model programs through SEI and custodial platforms to implement client strategies.

Noteworthy distinctions for a firm of this size include the adviser’s insurance‑related activities: supervised persons are licensed to sell insurance and may receive commissions for insurance or annuity sales, a conflict the brochure discloses and says it mitigates through disclosure and client choice. The combination of retirement‑plan administrative consulting, use of third‑party sub‑advisor models, and specific cash/low‑duration offerings places its service mix outside the norm for many similarly supported firms.