The Professional Financial Company LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$207,817,546
Clients
255
Advisors
3
of 7 employees
About
The Professional Financial Company LLC (dba PROFi) provides portfolio management, financial planning, and pension consulting to individuals, high‑net‑worth clients, retirement plans, and business entities. The firm documents client goals and constraints in an Investment Policy Statement and typically seeks discretionary authority to select securities and execute transactions on behalf of clients.
PROFi’s investment process incorporates fundamental analysis, quantitative methods and modern portfolio theory, and emphasizes long‑term investing, global asset‑class diversification, and tax‑efficient techniques. The firm tailors portfolios using model allocations, may recommend or engage sub‑advisers for portions of accounts, and monitors portfolios at least annually with ad hoc reviews triggered by material events or changes in client circumstances.
Compared with many peers, PROFi’s practice of permitting borrowing within separately managed accounts is uncommon and notable given the firm’s scale (about $246 million in discretionary AUM managed by two advisors). The firm also routinely directs clients to custodians such as Charles Schwab—accessing Schwab’s institutional services and research—offers pension consulting and access to DPL’s insurance platform, and employs block trading and allocation policies intended to allocate limited investment opportunities fairly across client accounts.
Client services
Expertise
Fee options
Financial planning fees range from $500 to $25,000 depending on complexity
$0 - $800,000: 1.5% (150 bps) $800,001 - $5,000,000: 1.0% (100 bps) $5,000,001 - $20,000,000: 0.75% (75 bps) $20,000,001+: 0.50% (50 bps)
Account minimum: $800,000
Main office
384 W Center St
Orem UT 84057
Advisors at this office
3
Most active in
Arizona · Texas · Utah
Also doing business as
Legacy Wealth Management LLC · The Professional Financial Company LLC · The Professional Financial Company LLC Dba Profi Dba Legacy Wealth Management
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Ethan G
Series 65
Orem, UT
The Professional Financial Company LLC
Ethan Gividen is a financial advisor at The Professional Financial Company LLC with a Series 65 credential and one year of industry experience. His prior work includes roles at Engagex and The Church of Jesus Christ of Latter-day Saints. The Professional Financial Company LLC provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and business entities. The firm’s investment approach combines fundamental analysis, quantitative methods, and modern portfolio theory, focusing on long-term investing, global diversification, and tax efficiency.
William M
CFP®, Series 65
Orem, UT
The Professional Financial Company LLC
William Miller is a CFP® and holds a Series 65 license with 15 years of experience in financial advising. He has worked at The Professional Financial Company LLC since 2018 and previously held positions at Arista Wealth Management, LLC and Legacy Wealth Management, LLC. The Professional Financial Company LLC offers portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, retirement plans, and business entities. The firm employs a disciplined investment approach that includes written Investment Policy Statements, fundamental and quantitative analysis, and tax-aware, globally diversified strategies, managing accounts mainly on a discretionary basis.
Luke W
Series 65
Orem, UT
The Professional Financial Company LLC
Luke Wonnacott is a Series 65-licensed advisor with The Professional Financial Company LLC in Orem, UT, and has one year of industry experience. His prior roles include positions at Rise Wealth Management, Arnold Financial Services, and various non-financial organizations such as the Church of Jesus Christ of Latter-day Saints and Nothing Bundt Cake. The Professional Financial Company LLC provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and business entities. The firm uses a written Investment Policy Statement for each client and employs fundamental and quantitative analysis alongside modern portfolio theory to manage accounts on a discretionary basis.
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