The Professional Financial Company LLC logo

The Professional Financial Company LLC

Updated today

Client assets under management

$207,817,546

Clients

255

28% high-net-worth

Advisors

4

of 7 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

64

High

Average account size

$814,971

About

The Professional Financial Company LLC (dba PROFi) provides portfolio management, financial planning, and pension consulting to individuals, high‑net‑worth clients, retirement plans, and business entities. The firm documents client goals and constraints in an Investment Policy Statement and typically seeks discretionary authority to select securities and execute transactions on behalf of clients.

PROFi’s investment process incorporates fundamental analysis, quantitative methods and modern portfolio theory, and emphasizes long‑term investing, global asset‑class diversification, and tax‑efficient techniques. The firm tailors portfolios using model allocations, may recommend or engage sub‑advisers for portions of accounts, and monitors portfolios at least annually with ad hoc reviews triggered by material events or changes in client circumstances.

Compared with many peers, PROFi’s practice of permitting borrowing within separately managed accounts is uncommon and notable given the firm’s scale (about $246 million in discretionary AUM managed by two advisors). The firm also routinely directs clients to custodians such as Charles Schwab—accessing Schwab’s institutional services and research—offers pension consulting and access to DPL’s insurance platform, and employs block trading and allocation policies intended to allocate limited investment opportunities fairly across client accounts.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Tax-loss harvesting

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Fee options

Fixed

Financial planning fees range from $500 to $25,000 depending on complexity

Percentage

$0 - $800,000: 1.5% (150 bps) $800,001 - $5,000,000: 1.0% (100 bps) $5,000,001 - $20,000,000: 0.75% (75 bps) $20,000,001+: 0.50% (50 bps)

Other

Account minimum: $800,000

Main office location

The Professional Financial Company LLC

384 W Center St

Orem UT 84057, United States

Number of offices

1

Most active in

Arizona · Texas · Utah

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ethan G

Series 65

Orem, UT

The Professional Financial Company LLC

Ethan Gividen is a Series 65-licensed advisor with The Professional Financial Company LLC, bringing approximately six years of experience across financial services and other industries. His background includes roles at Engagex, The Church of Jesus Christ of Latter-day Saints, Utah Valley Dental Lab, Longson Management, LLC, and Lone Peak High School. The Professional Financial Company LLC (dba PROFi) provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and business entities. The firm employs a long-term, diversified investment approach that incorporates fundamental and quantitative analysis, modern portfolio theory, and tax-efficient strategies while allowing discretionary authority for portfolio management.

Wealth management Tax-loss harvesting
user avatar

Jenna S

Series 65

Orem, UT

The Professional Financial Company LLC

Jenna Smith is a financial advisor at The Professional Financial Company LLC with a Series 65 designation and approximately five years of experience across several firms, including Advanced Retirement Strategies and Frandsen Morrill Advisors. She has also worked in various roles outside finance, including at Utah Valley University, First Choice Home Health and Hospice, and Top Golf. The Professional Financial Company LLC provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and business entities. The firm employs a long-term, globally diversified investment approach using fundamental analysis, quantitative methods, and modern portfolio theory, with an emphasis on tax efficiency and tailored portfolio management.

Wealth management Tax-loss harvesting
user avatar

William M

CFP®, Series 65

Orem, UT

The Professional Financial Company LLC

William Miller is a CFP® and holds a Series 65 license with 15 years of experience in financial advising. He has worked at The Professional Financial Company LLC since 2018 and previously held positions at Arista Wealth Management, LLC and Legacy Wealth Management, LLC. The Professional Financial Company LLC offers portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, retirement plans, and business entities. The firm employs a disciplined investment approach that includes written Investment Policy Statements, fundamental and quantitative analysis, and tax-aware, globally diversified strategies, managing accounts mainly on a discretionary basis.

Wealth management Tax-loss harvesting
user avatar

Luke W

Series 65

Orem, UT

The Professional Financial Company LLC

Luke Wonnacott is a Series 65-licensed advisor with The Professional Financial Company LLC in Orem, UT, and has one year of industry experience. His prior roles include positions at Rise Wealth Management, Arnold Financial Services, and various non-financial organizations such as the Church of Jesus Christ of Latter-day Saints and Nothing Bundt Cake. The Professional Financial Company LLC provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, retirement plans, and business entities. The firm uses a written Investment Policy Statement for each client and employs fundamental and quantitative analysis alongside modern portfolio theory to manage accounts on a discretionary basis.

Wealth management Tax-loss harvesting
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