The Prudent Planner, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm provides financial planning, investment consultation, and portfolio management primarily for individual clients and small businesses, with services that include retirement, estate, education and tax‑related planning. Like many independent advisers it offers ongoing portfolio management and periodic plan reviews, and it manages a modest asset base while also offering complimentary educational workshops.
Its investment approach is grounded in Modern Portfolio Theory and the Efficient Market Hypothesis, emphasizing diversified, low‑cost and tax‑aware allocations, long‑term buy‑and‑hold strategies, and periodic rebalancing. Portfolios are managed largely on a non‑discretionary basis—requiring client approval for trades—and the firm may engage third‑party managers, including a specialist arrangement for liability‑driven investing, to implement specific strategies.
The firm is notable among peers for its primarily non‑discretionary account model and its routine offering of educational seminars, both of which are uncommon for independent advisers. In addition, the firm’s principal maintains a full‑time regulatory examiner role and uses third‑party partnerships for specialized solutions, which together shape its compliance orientation and focus on retirement income planning.
Client services
Expertise
Fee options
Fixed fees for financial planning: $1,500 to $3,000 per plan
$0 - $249,999: 1.25% annually $250,000 - $499,999: 1.00% annually $500,000 - $999,999: 0.85% annually $1,000,000 - $2,499,999: 0.75% annually $2,500,000 - $4,999,999: 0.65% annually $5,000,000 - Above: 0.50% annually
$125 per hour for limited planning engagements
Fee-only: Financial planning fixed fees $1,500 to $3,000 per plan; hourly fee $125 per hour for limited planning components
Main office
333 Pierpont Avenue, Suite 4
Salt Lake City UT 84101-1712
Advisors at this office
1
Most active in
Utah
Also doing business as
The Prudent Planner · The Prudent Planner, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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