Cranford, NJ North Avenue Office

Team
Updated today
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Cetera Planning Partners

Enterprise

Firm-wide stats for Cetera Planning Partners

Total advisors

315

Across 150 offices

Clients per advisor

15 Very Low

Avg AUM per client

$848,315 High

HNW client ratio

31% High

About

Cetera Planning Partners serves individual and high‑net‑worth clients, with a notable emphasis on pre‑retirees and retirees, providing investment management, comprehensive financial planning, Social Security optimization and retirement‑related advice. The firm also offers ancillary services that are not always standard at similarly sized multi‑team firms, including tax planning and preparation, bookkeeping and payroll support, and an estate‑planning offering called Legacy Wealth Strategies delivered through a third‑party provider.

CPP’s investment process centers on diversified allocations built from mutual funds and ETFs that are matched to a client’s stated objectives and risk tolerance, beginning with a formal, document‑driven planning intake and periodic (typically annual) plan updates. Accounts may be managed on either a discretionary or non‑discretionary basis, and the brochure discloses specific features and risks for margin, pledged‑account loans and other lending arrangements (including use of third‑party providers such as TriState and Goldman Sachs).

What distinguishes the firm from many peers is its integration into a larger Cetera network and the related mix of affiliated capabilities: Cetera Investment Services and Cetera Investment Services (CIS) are described as affiliated broker‑dealer/clearing and custodial resources (CIS may act as an IRA custodian), CPP refers ERISA Section 3(38) and other pension‑related work to an affiliated advisor, and the firm makes use of bank deposit sweep programs (FlexInsured, IDSA) and other bank loan/custody arrangements that generate institutional‑level revenue sharing. The brochure also notes access to publications, conferences and other communications provided through custodians and strategic partners, and the firm explains how it coordinates with outside attorneys for estate‑planning document execution.

Based on Cetera Planning Partners

Expertise

Retirement income strategy Social Security optimization General retirement planning General tax planning

Based on Cetera Planning Partners

Demographic focus

Approaching retirement Retired

Based on Cetera Planning Partners

Location

340 North Avenue, 3rd Floor

Cranford NJ 07016

Advisors at this office

3

Advisors at this office

user avatar

Jon G

PFS™

Cranford, NJ

Cetera Planning Partners

Jon Gagliardi is a PFS™ credentialed financial advisor with two years of industry experience, currently with Cetera Planning Partners. He has a background that includes roles at Avantax and 1st Global Advisors, and he serves as Chief Executive Officer of MSPC Certified Public Accountants and Advisors, which provides tax planning, financial attest services, and investment planning. Cetera Planning Partners serves individual and high-net-worth clients, with a focus on pre-retirees and retirees, offering investment management and comprehensive financial planning, including tax and estate planning services. The firm employs a document-driven process centered on diversified mutual fund and ETF allocations aligned with client objectives and risk tolerance.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
user avatar

Joseph C

Series 63, Series 65

Cranford, NJ

Cetera Planning Partners

Joseph Corcoran is a financial advisor with Cetera Planning Partners, holding Series 63 and Series 65 registrations and bringing 28 years of industry experience. His career includes extensive tenure at Avantax Investment Services and related entities, as well as a long-standing role with MS Investment Partners, LLC. He also serves as an administrator of employee benefit plans at MS Administrators, Inc. and has experience as a co-executor of an estate. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees, offering investment management, comprehensive financial planning, Social Security optimization, and retirement advice. The firm emphasizes diversified allocations through mutual funds and ETFs and provides ancillary services such as tax planning, bookkeeping, and estate planning through third-party providers, leveraging its integration within the larger Cetera network.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
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Angelo C

Series 63, Series 65

Cranford, NJ

Cetera Planning Partners

Angelo Coppolino is a financial advisor at Cetera Planning Partners with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at firms including Avantax Investment Services and 1st Global Advisors. In addition to his advisory role, he is a CPA with Moore Stephens, P.C., where he has been involved since 1974. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, financial planning, Social Security optimization, and retirement advice. The firm integrates a formal planning process with diversified portfolio allocations and offers additional services such as tax planning, bookkeeping, payroll support, and estate planning through third-party providers.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
View complete list of advisors at this office
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