Danville, CA Office

Team
Updated today
Cetera Planning Partners logo

Cetera Planning Partners

Enterprise

Firm-wide stats for Cetera Planning Partners

Total advisors

323

Across 151 offices

Clients per advisor

15 Very Low

Avg AUM per client

$848,315 High

HNW client ratio

31% High

About

Cetera Planning Partners serves individual and high‑net‑worth clients, with a notable emphasis on pre‑retirees and retirees, providing investment management, comprehensive financial planning, Social Security optimization and retirement‑related advice. The firm also offers ancillary services that are not always standard at similarly sized multi‑team firms, including tax planning and preparation, bookkeeping and payroll support, and an estate‑planning offering called Legacy Wealth Strategies delivered through a third‑party provider.

CPP’s investment process centers on diversified allocations built from mutual funds and ETFs that are matched to a client’s stated objectives and risk tolerance, beginning with a formal, document‑driven planning intake and periodic (typically annual) plan updates. Accounts may be managed on either a discretionary or non‑discretionary basis, and the brochure discloses specific features and risks for margin, pledged‑account loans and other lending arrangements (including use of third‑party providers such as TriState and Goldman Sachs).

What distinguishes the firm from many peers is its integration into a larger Cetera network and the related mix of affiliated capabilities: Cetera Investment Services and Cetera Investment Services (CIS) are described as affiliated broker‑dealer/clearing and custodial resources (CIS may act as an IRA custodian), CPP refers ERISA Section 3(38) and other pension‑related work to an affiliated advisor, and the firm makes use of bank deposit sweep programs (FlexInsured, IDSA) and other bank loan/custody arrangements that generate institutional‑level revenue sharing. The brochure also notes access to publications, conferences and other communications provided through custodians and strategic partners, and the firm explains how it coordinates with outside attorneys for estate‑planning document execution.

Based on Cetera Planning Partners

Expertise

Retirement income strategy Social Security optimization General retirement planning General tax planning

Based on Cetera Planning Partners

Demographic focus

Approaching retirement Retired

Based on Cetera Planning Partners

Location

3800 Blackhawk Road, Suite 100

Danville CA 94506

Advisors at this office

5

Advisors at this office

user avatar

Kathleen K

PFS™, Series 66

Danville, CA

Cetera Planning Partners

Kathleen Kovar is a financial advisor at Cetera Planning Partners with 23 years of industry experience. She holds the PFS™ and Series 66 credentials and has an extensive background including roles at Avantax and 1st Global Advisors. Outside of her advisory work, she owns a small hobby vineyard where she produces wine for family and friends and occasionally sells excess grapes. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, comprehensive financial planning, and specialized services such as Social Security optimization and tax planning. The firm’s investment approach emphasizes diversified allocations aligned with client objectives and risk tolerance, supported by integration into the larger Cetera network and a range of affiliated resources.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
user avatar

Kevin S

PFS™, Series 66

Danville, CA

Cetera Planning Partners

Kevin Sweeney is a financial advisor with Cetera Planning Partners, holding the PFS™ and Series 66 credentials and bringing 25 years of industry experience. He has a long-standing career including significant tenure at Avantax and 1st Global Advisors, and he is also a partner at Sweeney Kovar LLP, a public accounting firm where he prepares tax returns and provides attest services. Outside of advising, he chairs the investment sub-committee for Moreau Catholic High School. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees with services that include investment management, comprehensive financial planning, and Social Security optimization. The firm’s investment approach leverages diversified mutual fund and ETF allocations tailored to clients’ objectives and risk tolerance and is distinguished by its integration within the larger Cetera network, offering affiliated broker-dealer and custodial resources along with ancillary services such as tax planning and estate strategies.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
user avatar

Diane P

Series 63, Series 66

Danville, CA

Cetera Planning Partners

Diane Parker is a financial advisor at Cetera Planning Partners with four years of industry experience. She holds Series 63 and Series 66 licenses and has worked previously with Avantax Advisory Services and Cetera Wealth Services. Outside of her advisory role, she owns a pet sitting business serving clients in their homes. Cetera Planning Partners serves individual and high-net-worth clients, particularly pre-retirees and retirees, offering investment management, comprehensive financial planning, and retirement-related advice. The firm emphasizes diversified portfolios using mutual funds and ETFs, along with additional services such as tax planning, bookkeeping, and estate-planning strategies through third-party providers.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
user avatar

Joseph K

PFS™, Series 66

Danville, CA

Cetera Planning Partners

Joseph Kovar is a financial advisor at Cetera Planning Partners with 26 years of industry experience. He holds the PFS™ designation and Series 66 license. Prior to joining Cetera Planning Partners, he held various roles at Avantax and 1st Global Advisors. Outside of his advisory work, Kovar is the owner of a family vineyard where he manages winemaking activities. Cetera Planning Partners serves individual and high-net-worth clients, focusing on pre-retirees and retirees by providing investment management, comprehensive financial planning, and retirement-related advice. The firm’s investment approach emphasizes diversified allocations aligned with client objectives and risk tolerance and integrates various affiliated resources within the larger Cetera network.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
user avatar

Ivan S

Series 63, Series 66

Danville, CA

Cetera Planning Partners

Ivan Smirnou is a financial advisor with Cetera Planning Partners in Danville, CA, holding Series 63 and Series 66 credentials and bringing eight years of industry experience. His prior work includes roles at Charles Schwab & Co., Inc. and Charles Schwab Bank, SSB. Cetera Planning Partners serves individual and high-net-worth clients, particularly pre-retirees and retirees, offering investment management, comprehensive financial planning, Social Security optimization, and retirement-related advice. The firm’s investment process emphasizes diversified allocations using mutual funds and ETFs tailored to client objectives and risk tolerance, supported by ancillary services such as tax planning, bookkeeping, and estate-planning solutions.

Retirement income strategy Social Security optimization General retirement planning General tax planning Approaching retirement Retired
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