St. Peter, MN Office

The Sherwin Group provides investment management, financial planning, and retirement plan consulting to individuals, high‑net‑worth clients, trusts, charitable organizations and plan sponsors; the firm reports about $37.6 million in discretionary assets across roughly 242 client accounts and is staffed by two advisory professionals. Services include an Asset Management Program offered on a discretionary or non‑discretionary basis, standalone investment consulting and educational support for retirement plan participants.

The firm’s advisory process relies on asset‑allocation models and a combination of fundamental and technical analysis, supplemented by third‑party software and vendor research, with ongoing monitoring and periodic client reviews; custodial execution and reporting are arranged through Charles Schwab & Co., Inc. The Sherwin Group provides regular performance reporting and emphasizes suitability and annual contact for updates, and it does not charge performance‑based fees.

What is distinctive is that the firm’s investment adviser representatives also serve as registered representatives of a broker‑dealer and as independent insurance agents, and an affiliated associate maintains an Office of Supervisory Jurisdiction (OSJ) role for the broker‑dealer, reflecting deeper broker‑dealer and insurance linkages than is typical for similar firms. The brochure discloses these dual roles (including that approximately 30% of representatives’ time is spent on non‑advisory broker‑dealer and insurance activities and that the OSJ role consumes a majority of that associate’s time) and describes internal controls — disclosures of conflicts, approval for outside activities, supervisory oversight and a “duty of care” process — to address the resulting conflicts of interest.