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Think Different Financial Planning

Updated today

Client AUM

$141,525,076

Clients

45

Advisors

1

of 2 employees

About

The firm provides wealth management and financial planning services to individuals and high‑net‑worth clients, offering ongoing comprehensive planning, project‑based engagements, and discretionary portfolio management. Services include development of investment policy statements, implementation at third‑party custodians, and coordination with outside money managers when recommended.

Its investment approach is largely passive and index‑oriented, grounded in the efficient market hypothesis and modern portfolio theory, with primary use of ETFs and other low‑cost funds rather than individual stock or bond selection. The firm may also place client assets with third‑party managers and use customized index solutions from independent providers where appropriate, and it monitors portfolios on a quarterly basis.

Notably, the firm does not rely on the common percentage‑of‑assets fee model used by many peers and instead uses fixed and hourly fee arrangements for its services, which alters typical fee incentives. The practice is a solo‑advisor operation that manages a relatively substantial asset base for a small client roster and has recently taken steps to change its SEC registration status, an uncommon administrative move for a firm of this size.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Tax-loss harvesting General estate planning guidance College savings (529s, UTMA, etc.) Cash flow / budgeting

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Fee options

Fixed

$18,000 annually for Wealth Management Services; $16,500 annually for Ongoing Comprehensive Financial Planning

Project-based

$325 per hour, depending on complexity

Other

Account minimum: $250,000 (for accounts using customized index portfolios built by SmartHarvest or Aperio; third-party managers may have their own minimums)

Main office

Menlo Park CA

Advisors at this office

1

Most active in

California · Texas

Also doing business as

Think Different Financial Planning · Think Different Financial Planning LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
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