Tone Capital, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$116,641,800
Clients
164
Advisors
3
of 4 employees
About
Tone Capital serves individuals, high-net-worth clients, institutions, and retirement plan sponsors, providing discretionary and non-discretionary wealth management, financial planning, and specialty services such as a Betterment-based Launchpad digital program and college savings advisory. The firm manages approximately $118 million across about 164 client relationships and also offers held-away account management, insurance reviews, and turnkey bank/credit union white-label solutions.
Investment advice is delivered through bespoke Investment Policy Statements and a mix of strategies that include both automated model portfolios and bespoke discretionary management. Tone Capital uses a variety of analytical methods (including quantitative models and modern portfolio theory), offers a tactical Global Balanced Strategy that rebalances monthly, and executes both long- and short-term trading as appropriate for client objectives.
What is distinctive about Tone Capital is its operational flexibility: the firm may trade client accounts on margin and permit borrowing within separately managed accounts, and it will manage certain held-away accounts using client-provided access credentials—practices that are relatively uncommon among peers. The firm also routinely combines third‑party platforms and sub-advisors (e.g., Betterment for Launchpad, a quantitative sub-advisor on the Global Balanced Strategy, and a third‑party insurance platform), and it implements custodial and oversight safeguards such as annual surprise independent CPA examinations when it has custody.
Client services
Expertise
Fee options
$500 to $5,000 for financial planning services, depending on complexity
$0+: Up to 1.25% $0+: Up to 0.70% (Launchpad program, shared with Betterment) $0+: Up to 0.35% (Global Balanced Strategy, additional fee)
$100 to $250 per hour for financial planning services
Fee-only: Hourly fees range from $100 to $250 per hour; flat fees range from $500 to $5,000 for financial planning
Main office
4120 W. Broad Street
Richmond VA 23230
Advisors at this office
3
Most active in
Virginia
Also doing business as
Circle Advisers Group, LLC · Tone Capital, LLC · Wealthcraft, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Bonnie S
Series 63, Series 65
Richmond, VA
Tone Capital, LLC
Bonnie Smallwood is a financial advisor at Tone Capital, LLC with 35 years of industry experience. She has held positions at Bb&T Securities, LLC and Scott & Stringfellow, Inc., where she worked for 4 and 20 years respectively. She holds Series 63 and Series 65 credentials. Tone Capital, LLC provides discretionary and non-discretionary portfolio management, wealth management, financial planning, and retirement plan advisory services for individual, high-net-worth, and institutional clients. The firm employs a variety of analytic methods and offers both bespoke wealth management and goal-based digital platforms, managing approximately $103.2 million in assets across about 150 client relationships.
Michael P
CFA®, Series 63, Series 66
Richmond, VA
Tone Capital, LLC
Michael Peasley is a CFA® charterholder with 19 years of industry experience. He is currently affiliated with Tone Capital, LLC and has worked at Sterling Capital Distributors, LLC since 2014 and Sterling Capital Management LLC since 2013. Tone Capital, LLC provides discretionary and non-discretionary portfolio management, wealth management, financial planning, and retirement plan advisory services to individual, high-net-worth, and institutional clients. The firm uses a combination of quantitative models, modern portfolio theory, and fundamental and technical analysis to deliver customized investment strategies and offers additional services such as a goal-based digital platform and tactical global balanced strategies.
Gregory S
Series 63, Series 65
Richmond, VA
Tone Capital, LLC
Gregory Sabo is a financial advisor at Tone Capital, LLC with 35 years of industry experience. He holds Series 63 and Series 65 designations and has been with Tone Capital since 2016. Outside of his advisory role, Mr. Sabo serves as an Adjunct Professor of Technical Analysis at the University of Richmond. Tone Capital provides wealth management, financial planning, and specialty services to individuals, high-net-worth clients, institutions, and retirement plan sponsors. The firm utilizes a mix of automated model portfolios and bespoke discretionary management, employing various analytical methods and offering operational flexibilities that are uncommon among peers.
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