Tony Walker Financial logo

Tony Walker Financial

Updated today

Client AUM

$373,667,468

Clients

1,828

Advisors

5

of 17 employees

About

Tony Walker Financial (Walker Financial Services, Inc.) provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, and participants using Personal Choice Retirement Accounts (PCRA). The firm also recommends and places insurance products—including fixed, indexed, variable annuities, life, and long‑term care insurance—and integrates those products into client plans alongside securities-based portfolios.

The firm documents client goals and risk tolerances in an Investment Policy Statement and typically manages accounts on a discretionary, asset‑based basis through custodian accounts at Schwab. Investment decisions are informed by fundamental and charting analysis with a long‑term purchase orientation, and the firm uses third‑party implementation and trading services (including Adhesion) and offers an optional tax‑loss harvesting overlay while noting tax efficiency is not its primary objective.

Distinctive aspects disclosed in the brochure include an unusually high client load—about 1,828 clients served by five advisors (roughly 360 clients per advisor), which is substantially higher than most peer team firms—and the firm’s role as an insurance general agent, with insurance commissions and industry awards/overrides identified as a primary source of revenue. The brochure also describes an affiliated marketing operation, WorryFree Inc., and indicates the firm uses client‑facing marketing materials and third‑party advertising elements such as testimonials and ratings.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $49,999.99: 1.25% $50,000 - $499,999.99: 0.80% $500,000 - $999,999.99: 0.60% $1,000,000+: 0.40%

Commissions

Commission ranges for insurance products: fixed annuities 1% to 10% of initial premium; long-term care and life insurance 30% to 100% of first year premium, with renewal commissions 2% to 10%

Other

Account minimum: $50,000

Main office

2451 Industrial Drive

Bowling Green KY 42101

Advisors at this office

5

Most active in

Florida · Indiana · Kentucky · Louisiana · North Carolina · Tennessee · Texas

Also doing business as

Dba Tony Walker Financial · Tony Walker Financial · Tonywalkerfinancial.Com · Walker Financial Services · Walker Financial Services, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Timothy R

Series 63, Series 65

Bowling Green, KY

Tony Walker Financial

Timothy Reagan is a financial advisor at Tony Walker Financial in Bowling Green, KY, with four years of industry experience. He holds Series 63 and Series 65 licenses. His prior experience includes roles at Avantax Investment Services, Commonwealth Tax Professionals, and US Bank. Tony Walker Financial provides discretionary investment management and financial planning services to individuals and high-net-worth clients, integrating insurance products into client plans alongside securities-based portfolios. The firm manages accounts primarily on a discretionary basis using fundamental and charting analysis and serves a high client load across a team of five advisors.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Phillip W

Series 63, Series 65

Bowling Green, KY

Tony Walker Financial

Phillip Walker is a financial advisor at Tony Walker Financial with 16 years of industry experience. He holds Series 63 and Series 65 registrations and has been involved with Walker Financial Services, Inc. since 1991. Outside of financial advising, Walker serves as president of WorryFree, Inc., a media and marketing firm focusing on marketing strategies and training for the WorryFree Retirement Network. Tony Walker Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and participants using Personal Choice Retirement Accounts. The firm integrates insurance products with securities-based portfolios and employs fundamental and charting analysis with a long-term investment approach.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Heather H

Series 65

Bowling Green, KY

Tony Walker Financial

Heather Hughes is a financial advisor with Tony Walker Financial in Bowling Green, KY, holding a Series 65 designation and eight years of industry experience. She has been associated with Walker Financial Services, Inc. since 2006. In addition to her advisory work, she is an independent licensed insurance agent specializing in life insurance and annuities. Tony Walker Financial provides discretionary investment management and financial planning services to individuals, high-net-worth clients, and Personal Choice Retirement Account participants. The firm integrates insurance products with securities-based portfolios and uses fundamental and charting analysis to guide investment decisions.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Carl J

Series 65

Bowling Green, KY

Tony Walker Financial

Carl Jurgens is a financial advisor with Tony Walker Financial in Bowling Green, KY, holding a Series 65 designation and six years of industry experience. He has worked with WorryFree, Inc., a media and marketing firm, since 2017, where he focuses on marketing efforts including research, copywriting, and email campaign management. Prior to his advisory role, he spent two years at Dick's Sporting Goods. Tony Walker Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and Personal Choice Retirement Account participants. The firm combines securities portfolios with insurance products and uses fundamental and charting analysis to guide long-term investment decisions, managing a notably high client load across its five advisors.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Wesley W

Series 65

Bowling Green, KY

Tony Walker Financial

Wesley Walker is a financial advisor with Tony Walker Financial in Bowling Green, KY, holding a Series 65 designation and six years of industry experience. He has worked at Walker Financial Services, Inc. since 2020 and previously held positions at Thryv, Orangetheory Fitness, and Nuhealth. In addition to his advisory role, he is an independent licensed insurance agent in Lexington, KY. Tony Walker Financial provides discretionary investment management and financial planning services to individuals, high-net-worth clients, and Personal Choice Retirement Account participants. The firm integrates insurance products with securities-based portfolios and manages client accounts using a documented Investment Policy Statement and a long-term purchase orientation.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)