Tony Walker Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Tony Walker Financial (Walker Financial Services, Inc.) provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, and participants using Personal Choice Retirement Accounts (PCRA). The firm also recommends and places insurance products—including fixed, indexed, variable annuities, life, and long‑term care insurance—and integrates those products into client plans alongside securities-based portfolios.
The firm documents client goals and risk tolerances in an Investment Policy Statement and typically manages accounts on a discretionary, asset‑based basis through custodian accounts at Schwab. Investment decisions are informed by fundamental and charting analysis with a long‑term purchase orientation, and the firm uses third‑party implementation and trading services (including Adhesion) and offers an optional tax‑loss harvesting overlay while noting tax efficiency is not its primary objective.
Distinctive aspects disclosed in the brochure include an unusually high client load—about 1,828 clients served by five advisors (roughly 360 clients per advisor), which is substantially higher than most peer team firms—and the firm’s role as an insurance general agent, with insurance commissions and industry awards/overrides identified as a primary source of revenue. The brochure also describes an affiliated marketing operation, WorryFree Inc., and indicates the firm uses client‑facing marketing materials and third‑party advertising elements such as testimonials and ratings.
Client services
Expertise
Fee options
$0 - $49,999.99: 1.25% $50,000 - $499,999.99: 0.80% $500,000 - $999,999.99: 0.60% $1,000,000+: 0.40%
Commission ranges for insurance products: fixed annuities 1% to 10% of initial premium; long-term care and life insurance 30% to 100% of first year premium, with renewal commissions 2% to 10%
Account minimum: $50,000
Main office
2451 Industrial Drive
Bowling Green KY 42101
Advisors at this office
5
Most active in
Florida · Indiana · Kentucky · Louisiana · North Carolina · Tennessee · Texas
Also doing business as
Dba Tony Walker Financial · Tony Walker Financial · Tonywalkerfinancial.Com · Walker Financial Services · Walker Financial Services, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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