Tony Walker Financial logo

Tony Walker Financial

Updated today

Client AUM

$373,667,468

Clients

1,828

Advisors

5

of 17 employees

About

Tony Walker Financial (Walker Financial Services, Inc.) provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, and participants using Personal Choice Retirement Accounts (PCRA). The firm also recommends and places insurance products—including fixed, indexed, variable annuities, life, and long‑term care insurance—and integrates those products into client plans alongside securities-based portfolios.

The firm documents client goals and risk tolerances in an Investment Policy Statement and typically manages accounts on a discretionary, asset‑based basis through custodian accounts at Schwab. Investment decisions are informed by fundamental and charting analysis with a long‑term purchase orientation, and the firm uses third‑party implementation and trading services (including Adhesion) and offers an optional tax‑loss harvesting overlay while noting tax efficiency is not its primary objective.

Distinctive aspects disclosed in the brochure include an unusually high client load—about 1,828 clients served by five advisors (roughly 360 clients per advisor), which is substantially higher than most peer team firms—and the firm’s role as an insurance general agent, with insurance commissions and industry awards/overrides identified as a primary source of revenue. The brochure also describes an affiliated marketing operation, WorryFree Inc., and indicates the firm uses client‑facing marketing materials and third‑party advertising elements such as testimonials and ratings.

Client services

Financial planning Portfolio management

Expertise

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis

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Fee options

Percentage

$0 - $49,999.99: 1.25% $50,000 - $499,999.99: 0.80% $500,000 - $999,999.99: 0.60% $1,000,000+: 0.40%

Commissions

Commission ranges for insurance products: fixed annuities 1% to 10% of initial premium; long-term care and life insurance 30% to 100% of first year premium, with renewal commissions 2% to 10%

Other

Account minimum: $50,000

Main office

2451 Industrial Drive

Bowling Green KY 42101

Advisors at this office

5

Most active in

Florida · Indiana · Kentucky · Louisiana · North Carolina · Tennessee · Texas

Also doing business as

Dba Tony Walker Financial · Tony Walker Financial · Tonywalkerfinancial.Com · Walker Financial Services · Walker Financial Services, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Timothy R

Series 65, Series 63

Bowling Green, KY

Tony Walker Financial

Timothy Reagan is a financial advisor with Tony Walker Financial in Bowling Green, KY, holding Series 65 and Series 63 licenses and having three years of industry experience. His prior work includes roles at Avantax Investment Services, Commonwealth Tax Professionals, and US Bank. Tony Walker Financial offers discretionary investment management and financial planning to individuals, high-net-worth clients, and participants using Personal Choice Retirement Accounts. The firm combines securities-based portfolios with insurance products and emphasizes long-term investment strategies guided by documented client goals and risk tolerances.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Phillip W

Series 63, Series 65

Bowling Green, KY

Tony Walker Financial

Phillip Walker is a financial advisor at Tony Walker Financial with 16 years of industry experience. He holds Series 63 and Series 65 registrations and has been involved with Walker Financial Services, Inc. since 1991. Outside of financial advising, Walker serves as president of WorryFree, Inc., a media and marketing firm focusing on marketing strategies and training for the WorryFree Retirement Network. Tony Walker Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and participants using Personal Choice Retirement Accounts. The firm integrates insurance products with securities-based portfolios and employs fundamental and charting analysis with a long-term investment approach.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Heather H

Series 65

Bowling Green, KY

Tony Walker Financial

Heather Hughes is a financial advisor with Tony Walker Financial in Bowling Green, KY, holding a Series 65 designation and eight years of industry experience. She has been associated with Walker Financial Services, Inc. since 2006. In addition to her advisory work, she is an independent licensed insurance agent specializing in life insurance and annuities. Tony Walker Financial provides discretionary investment management and financial planning services to individuals, high-net-worth clients, and Personal Choice Retirement Account participants. The firm integrates insurance products with securities-based portfolios and uses fundamental and charting analysis to guide investment decisions.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Carl J

Series 65

Bowling Green, KY

Tony Walker Financial

Carl Jurgens is a financial advisor with Tony Walker Financial in Bowling Green, KY, holding a Series 65 designation and six years of industry experience. He has worked with WorryFree, Inc., a media and marketing firm, since 2017, where he focuses on marketing efforts including research, copywriting, and email campaign management. Prior to his advisory role, he spent two years at Dick's Sporting Goods. Tony Walker Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and Personal Choice Retirement Account participants. The firm combines securities portfolios with insurance products and uses fundamental and charting analysis to guide long-term investment decisions, managing a notably high client load across its five advisors.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
user avatar

Wesley W

Series 65

Bowling Green, KY

Tony Walker Financial

Wesley Walker is a financial advisor with Tony Walker Financial in Bowling Green, KY, holding a Series 65 designation and five years of industry experience. He previously worked at Thryv and Orangetheory Fitness and is also an independent licensed insurance agent in life and health insurance. Tony Walker Financial provides discretionary investment management and financial planning primarily for individuals, high-net-worth clients, and Personal Choice Retirement Account participants. The firm integrates insurance products with securities-based portfolios and manages accounts based on documented client goals and risk tolerances through custodians such as Schwab.

Tax-loss harvesting Annuities Long-term care insurance Life insurance needs analysis
View complete list of advisors at this firm
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