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Trademark Capital Management Inc.

Updated today

Client AUM

$129,577,942

Clients

330

Advisors

6

of 7 employees

About

Trademark Capital Management Inc. advises a mix of clients including other investment professionals, retirement plans, private pooled vehicles, and individual wealth-management clients. The firm provides sub‑advisory services and model portfolios to third‑party platforms, retirement plan consulting and participant education, as well as discretionary portfolio management and financial planning for individuals.

The firm’s investment process is an active, rules‑based tactical asset allocation approach that uses a proprietary quantitative model to adjust exposure across ETFs, mutual funds, equities and fixed income. Trademark Capital also overlays third‑party managers and a trading/rebalancing platform (including tax‑aware trading services) when appropriate, and may recommend or provide access to private investment funds and pooled vehicles as part of client solutions.

What distinguishes the firm from many peers is its role as a private fund adviser and fund sponsor — it serves as general partner/manager of affiliated pooled funds and employs performance‑based compensation arrangements in those funds, with disclosure and mitigation measures described in offering materials. The firm also runs model and sub‑advisory relationships for other advisers, conducts participant education/enrollment services for plans, and permits borrowing/margin in managed accounts, all of which create operational and conflict‑of‑interest considerations not common to most team firms.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Executive Professional Athlete Founder/Business Owner Self-Employed

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Fee options

Percentage

Tiered fees up to 1.25% annually - negotiable by investment adviser representative, may vary by client and account size.

Commissions

Commissions on insurance products sold by licensed individuals associated with the firm.

Project-based

Financial planning hourly rate ranges from $150 to $250 per hour.

Performance-based

10% performance fee on certain affiliated private fund (Trademark Partners Fund, LP) investments, subject to hurdle rate; performance-based fees only apply to qualified clients with at least $1,100,000 under management or net worth of $2,200,000.

Other

Fee-only: Hourly financial planning fees range from $150 to $250 per hour.

Main office

1551 Jennings Mill Road, Suite 1200 A

Watkinsville GA 30677

Advisors at this office

6

Most active in

Alabama · Arizona · California · Florida · Georgia · Louisiana · Maryland · North Carolina · South Carolina · Texas · Virginia

Also doing business as

Trademark · Trademark Capital Asset Management · Trademark Capital Management Inc. · Trademark Sports Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph E

Watkinsville, GA

Trademark Capital Management Inc.

Joseph Ezernack II is a principal at Trademark Capital Management Inc. with 23 years of industry experience. He has been with Trademark Capital Management since 2011 and previously was involved with Trademark Sports Management, LLC. Mr. Ezernack is an 18% owner of Trademark Sports Company, which provides concierge services to professional athletes, and he serves in a consultative role there. Trademark Capital Management advises a diverse client base including investment professionals, retirement plans, pooled vehicles, and individuals. The firm employs an active, rules-based tactical asset allocation process using a proprietary quantitative model and offers sub-advisory services, retirement plan consulting, and discretionary portfolio management.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Executive Professional Athlete Founder/Business Owner Self-Employed
user avatar

Donald B

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Donald Beasley is a financial advisor at Trademark Capital Management Inc. with 24 years of industry experience and a Series 65 credential. He has been with Trademark Capital Management since 2011. Outside of his advisory role, he is involved with Stone Barn Portfolios, where he contributes to web-based investment research, model portfolio testing, and podcast participation. Trademark Capital Management serves a diverse client base including investment professionals, retirement plans, private pooled vehicles, and individual wealth-management clients. The firm employs an active, rules-based tactical asset allocation strategy using a proprietary quantitative model and provides a range of services such as sub-advisory, retirement plan consulting, discretionary portfolio management, and private fund management.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Executive Professional Athlete Founder/Business Owner Self-Employed
user avatar

Joel F

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Joel Fernando is a Series 65-credentialed financial advisor with two years of industry experience. He has worked at several firms, including Preservation Services LLC and Baobab Financial Advisory LLC, before joining Trademark Capital Management Inc. in 2026. Trademark Capital Management Inc. serves a diverse client base, providing sub-advisory services, retirement plan consulting, discretionary portfolio management, and financial planning. The firm employs an active, rules-based tactical asset allocation process supported by a proprietary quantitative model and manages affiliated private pooled funds with performance-based compensation structures.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Executive Professional Athlete Founder/Business Owner Self-Employed
user avatar

David D

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

David Denham is a financial advisor at Trademark Capital Management Inc. in Watkinsville, GA, with 10 years of industry experience. He holds a Series 65 credential and is the owner of Denham Wealth Management, LLC, through which he conducts a licensed life and health insurance business. Denham has been with Trademark Capital Management since 2016. Trademark Capital Management advises a diverse client base, including investment professionals, retirement plans, private pooled vehicles, and individual clients. The firm employs an active, rules-based tactical asset allocation strategy using a proprietary quantitative model and offers sub-advisory services, model portfolios, and retirement plan consulting.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Executive Professional Athlete Founder/Business Owner Self-Employed
user avatar

Clayton K

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Clayton Keffer is an advisor at Trademark Capital Management Inc. He holds a Series 65 designation and began his advisory career in 2024. Prior to entering the financial industry, he worked for seven years at Mutty Paws and spent several years in education at the University of North Georgia and Oconee County High School. Trademark Capital Management Inc. serves a diverse client base including investment professionals, retirement plans, and individual wealth-management clients. The firm employs an active, rules-based tactical asset allocation strategy and offers sub-advisory services, model portfolios, and private fund management.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Executive Professional Athlete Founder/Business Owner Self-Employed
user avatar

Joseph M

CFP®, Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Joseph Maxey is a CFP® with 15 years of industry experience, currently working at Trademark Capital Management Inc. He has held roles at Trademark Capital since 2011, with additional experience at Zacks Investment Management and Independent Financial Partners. Outside of financial advising, he is a partner in Skywater Construction, a custom home builder, where he spends significant time managing operations. Trademark Capital Management advises a diverse client base including investment professionals, retirement plans, and individual wealth-management clients, utilizing an active, rules-based tactical asset allocation approach supported by proprietary quantitative models. The firm also serves as a private fund adviser and sponsor, managing affiliated pooled funds and providing sub-advisory, consulting, and financial planning services.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Executive Professional Athlete Founder/Business Owner Self-Employed
View complete list of advisors at this firm
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