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Trademark Capital Management Inc.

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Client assets under management

$129,577,942

Clients

330

8% high-net-worth

Advisors

6

of 7 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

55

Typical

Average account size

$392,660

About

Trademark Capital Management Inc. is a small team adviser that manages about $150.8 million for roughly 330 clients. The firm serves both individual clients (including high‑net‑worth households) and institutional clients, offering sub‑advisory services to other advisers, retirement plan consulting and participant education, model portfolios for third‑party platforms, financial planning, and discretionary portfolio management.

The firm’s investment process is driven by a proprietary, rules‑based tactical asset allocation model and is implemented through active allocation to ETFs, mutual funds, equities and fixed income, with the option to retain third‑party managers. Trademark Capital also places client assets on a third‑party execution and rebalancing platform (55ip) for trading and tax‑smart rebalancing and makes its model portfolios available to turnkey and other adviser platforms.

What distinguishes Trademark Capital from many peers is its role as a sponsor and manager of affiliated private funds (the Trademark Capital Risk Managed Fund, LP and the Trademark Partners Fund, LP), including funds that assess performance allocations and for which the firm may waive or reduce advisory fees on invested client assets. The firm also provides portfolio management for pooled vehicles and sub‑advisory/model services to other advisers, conducts retirement plan participant education, and discloses limited use of borrowing (margin) in managed accounts and related conflicts tied to platform and referral arrangements.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive Professional Athlete

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Fee options

Percentage

Up to 1.25% annually, negotiable by each investment adviser representative; tiered fee schedule may apply

Commissions

Certain associated persons are licensed insurance agents and receive commissions on insurance and annuity products sold.

Project-based

Financial planning services hourly rate ranges from $150 to $250 per hour.

Performance-based

Performance fee of 10% on Trademark Partners Fund, LP investors if a predetermined hurdle rate is achieved; performance fees only apply to eligible clients investing in affiliated private funds.

Other

Fee-only: Management fees are separate from commissions; financial planning fees may be discounted or waived with portfolio management engagement.

Main office location

Trademark Capital Management Inc.

1551 Jennings Mill Road, Suite 1200 A

Watkinsville GA 30677, United States

Number of offices

3

Most active in

Alabama · California · Florida · Georgia · Louisiana · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Donald B

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Donald Beasley is a financial advisor at Trademark Capital Management Inc. with 23 years of industry experience. He holds a Series 65 designation and has been with Trademark Capital Management since 2011. Outside of his advisory role, he is involved with Stone Barn Portfolios, a web-based investment research and model portfolio platform where he contributes to research and podcasts. Trademark Capital Management provides discretionary portfolio management, financial planning, and retirement-plan advisory services to individuals, retirement plans, and other investment professionals. The firm employs an active, model-driven investment approach using proprietary tactical asset-allocation models and manages both individual and institutional assets, including affiliated private funds and collective investment trusts.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Professional Athlete
user avatar

Joel F

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Joel Fernando is a financial advisor at Trademark Capital Management Inc. with a Series 65 designation and over a decade of professional experience, including roles at Preservation Services LLC, Baobab Financial Advisory LLC, and Liberty University. His background spans various advisory and retirement planning positions. Trademark Capital Management provides discretionary portfolio management, financial planning, and retirement-plan advisory services to individuals, retirement plans, and other investment professionals. The firm employs an active, model-driven investment approach using proprietary tactical asset-allocation strategies across ETFs, mutual funds, equities, and fixed income, while also managing affiliated private funds and collective investment trusts.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Professional Athlete
user avatar

David D

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

David Denham is a financial advisor with Trademark Capital Management Inc. in Watkinsville, GA, holding a Series 65 credential and nine years of industry experience. He has been with Trademark Capital Management since 2016 and owns Denham Wealth Management, LLC, through which he conducts a licensed life and health insurance business. Trademark Capital Management provides discretionary portfolio management, financial planning, and retirement-plan advisory services to individuals, retirement plans, and other investment professionals. The firm employs an active, model-driven investment approach using proprietary tactical asset-allocation models and manages approximately $220 million in discretionary assets across individual and institutional clients.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Professional Athlete
user avatar

Clayton K

Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Clayton Keffer is a financial advisor at Trademark Capital Management Inc. with a Series 65 credential and two years of experience at the firm. Before joining Trademark Capital, he worked at Mutty Paws for seven years and held positions at the University of North Georgia and Oconee County High School. Trademark Capital Management Inc. manages approximately $150.8 million for about 330 clients, including high-net-worth individuals and institutions. The firm employs a proprietary, rules-based tactical asset allocation model with active allocation across ETFs, mutual funds, equities, and fixed income, and offers sub-advisory services, retirement plan consulting, and model portfolios for third-party platforms.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Professional Athlete
user avatar

Joseph M

CFP®, Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Joseph Maxey is a financial advisor at Trademark Capital Management Inc. with 15 years of industry experience. He holds the CFP® designation and Series 65 license. His prior experience includes roles at Zacks Investment Management and Independent Financial Partners. Outside of advisory work, Maxey is a partner in Skywater Construction, a custom home building company based in Athens, Georgia. Trademark Capital Management provides discretionary portfolio management, financial planning, and retirement-plan advisory services to individuals, including high-net-worth clients, as well as retirement plans and other investment professionals. The firm employs an active, model-driven investment approach focused on tactical asset allocation across ETFs, mutual funds, equities, and fixed income, tailoring portfolios to clients’ risk tolerance and objectives.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Professional Athlete
user avatar

Grant P

Series 63, Series 65

Watkinsville, GA

Trademark Capital Management Inc.

Grant Parker is a financial advisor with State Farm Investment Management holding Series 63 and Series 65 credentials and one year of industry experience. His prior work includes roles with the Toronto Blue Jays and Minnesota Twins, as well as self-employment and educational positions. He is also involved in coaching and development through Infinite Vision Sports Academy. State Farm Investment Management Corp. provides discretionary investment management using centrally designed model portfolios and serves as adviser and portfolio manager for the State Farm Funds. The firm manages individual and retirement accounts through a retail wrap-fee program offered via its affiliated broker-dealer, using a mix of low-cost ETFs and actively managed mutual funds with automated rebalancing and tax-loss harvesting.

Active portfolio management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Professional Athlete
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