Pasadena, CA North Lake Ave. Office

Team
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Transamerica Financial Advisors

Enterprise

Firm-wide stats for Transamerica Financial Advisors

Total advisors

1,136

Across 284 offices

Clients per advisor

37 Low

Avg AUM per client

$48,577 Very Low

HNW client ratio

3% Low

About

Transamerica Financial Advisors serves a broad client base that includes individual investors (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both advisory and broker‑dealer services: fee‑based wrap programs and model portfolios (TFA365, Transamerica ONE, Transamerica ALPHA), access to third‑party money managers, and commission‑based insurance and brokerage products.

TFA delivers advice through a mix of proprietary model suites (including Transamerica I‑Series) and a range of third‑party model managers, with program choices that can be discretionary (managed on clients’ behalf) or non‑discretionary depending on the platform and manager. As of December 31, 2025, TFA reported roughly $1.66 billion in discretionary AUM and $443.5 million in non‑discretionary AUM, and client relationships are reviewed at least annually with program‑specific trading and custodial arrangements.

Compared with many large enterprise advisers, TFA is distinctive in operating concurrently as a registered broker‑dealer and as an RIA and in maintaining affiliated retirement and recordkeeping entities (e.g., Transamerica Retirement Solutions and related affiliates) that support plan clients. The firm also offers securities‑backed lending and a bank deposit sweep as platform features with disclosed revenue‑sharing arrangements, and it has been subject to SEC and FINRA enforcement settlements in the past decade related to share‑class disclosures, model issues, and supervisory matters.

Based on Transamerica Financial Advisors

Expertise

ESG / Sustainable investing Concentrated stock management Wealth management

Based on Transamerica Financial Advisors

Occupation focus

Founder/Business Owner

Based on Transamerica Financial Advisors

Location

1460 North Lake Ave., Ste 104

Pasadena CA 91104

Advisors at this office

4

Advisors at this office

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Ric R

Series 63, Series 65

Pasadena, CA

Transamerica Financial Advisors

Ric Roman II is a financial advisor with Transamerica Financial Advisors in Pasadena, CA, holding Series 63 and Series 65 credentials and possessing 16 years of industry experience. His background includes roles at Lyft, Uber Technologies, DebtMerica, and the Department of Public Social Services, where he provides in-home supportive services. He also operates RMRRII Enterprises. Transamerica Financial Advisors serves a broad client base including individual investors, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both advisory and broker-dealer services with access to proprietary and third-party model portfolios, managing a mix of discretionary and non-discretionary assets.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Sara B

Series 63, Series 65

Pasadena, CA

Transamerica Financial Advisors

Sara Blatt Collins is a financial advisor with Transamerica Financial Advisors in Pasadena, CA, holding Series 63 and Series 65 licenses and possessing 29 years of industry experience. Her career includes roles at Transamerica Financial Advisors since 2012 and Netlaw Inc. since 2019. She is also involved with Rotary International. Collins engages in the sale of insurance and non-insurance products affiliated with Transamerica Financial Advisors and refers clients to estate planning services through Netlaw Inc. Transamerica Financial Advisors serves a diverse client base, including individual investors, pension plans, trusts, estates, charitable organizations, and corporations. The firm offers advisory and broker-dealer services with a range of proprietary and third-party investment portfolios, functioning concurrently as a registered broker-dealer and RIA while supporting plan clients through affiliated retirement and recordkeeping entities.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Sophia L

Series 63, Series 65

Pasadena, CA

Transamerica Financial Advisors

Sophia Laohasongkram is a financial advisor at Transamerica Financial Advisors with seven years of industry experience. She holds Series 63 and Series 65 licenses and has held roles at multiple firms, including LSPN Pro, LLC and DebtMerica. Outside of her advisory work, she is involved in business financing referrals through Funding Suite and supports merchant services with Global Merchant Innovations LLC. Transamerica Financial Advisors serves a diverse client base, including individual investors, pension plans, trusts, and corporations, offering both advisory and broker-dealer services through a variety of proprietary and third-party investment programs.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Aylien A

Series 63, Series 65

Pasadena, CA

Transamerica Financial Advisors

Aylien Alexani is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 licenses and five years of industry experience. He has worked at Transamerica Financial Advisors since 2020 and holds the Registered Social Security Analyst designation, assisting clients with Social Security benefits without charging for this service. Outside of advising, he provides caregiving support for elderly family members and offers referrals for will and living trust services through Netlaw. Transamerica Financial Advisors serves a broad client base including individual investors, employer-sponsored retirement plans, and trusts, using model portfolios and third-party managers to implement its advisory services. The firm operates multiple advisory platforms and integrates retirement plan services with affiliated entities.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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