Rancho Cucamonga, CA Sebastian Way Office

Team
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Transamerica Financial Advisors logo

Transamerica Financial Advisors

Enterprise

Firm-wide stats for Transamerica Financial Advisors

Total advisors

1,136

Across 283 offices

Clients per advisor

37 Low

Avg AUM per client

$48,577 Very Low

HNW client ratio

3% Low

About

Transamerica Financial Advisors serves a broad client base that includes individual investors (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both advisory and broker‑dealer services: fee‑based wrap programs and model portfolios (TFA365, Transamerica ONE, Transamerica ALPHA), access to third‑party money managers, and commission‑based insurance and brokerage products.

TFA delivers advice through a mix of proprietary model suites (including Transamerica I‑Series) and a range of third‑party model managers, with program choices that can be discretionary (managed on clients’ behalf) or non‑discretionary depending on the platform and manager. As of December 31, 2025, TFA reported roughly $1.66 billion in discretionary AUM and $443.5 million in non‑discretionary AUM, and client relationships are reviewed at least annually with program‑specific trading and custodial arrangements.

Compared with many large enterprise advisers, TFA is distinctive in operating concurrently as a registered broker‑dealer and as an RIA and in maintaining affiliated retirement and recordkeeping entities (e.g., Transamerica Retirement Solutions and related affiliates) that support plan clients. The firm also offers securities‑backed lending and a bank deposit sweep as platform features with disclosed revenue‑sharing arrangements, and it has been subject to SEC and FINRA enforcement settlements in the past decade related to share‑class disclosures, model issues, and supervisory matters.

Based on Transamerica Financial Advisors

Expertise

ESG / Sustainable investing Concentrated stock management Wealth management

Based on Transamerica Financial Advisors

Occupation focus

Founder/Business Owner

Based on Transamerica Financial Advisors

Location

11830 Sebastian Way, Ste 104

Rancho Cucamonga CA 91730

Advisors at this office

5

Advisors at this office

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Kirsten B

Series 63, Series 65

Rancho Cucamonga, CA

Transamerica Financial Advisors

Kirsten Baron is a financial advisor with Transamerica Financial Advisors in Rancho Cucamonga, CA, holding Series 63 and Series 65 licenses. She has two years of industry experience and is involved with the Black Excellence Leadership Council as a council member. Baron also participates in estate planning services through Inheritguard, LLC, and holds a CFO position at Barons Enterprises International, Inc. Transamerica Financial Advisors serves a diverse client base including individual investors, pension plans, trusts, and corporations. The firm offers both advisory and broker-dealer services, utilizing proprietary and third-party model portfolios with discretionary and non-discretionary program options.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Lester B

Series 63, Series 65

Rancho Cucamonga, CA

Transamerica Financial Advisors

Lester Baron is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has held roles with multiple organizations, including WealthWave, Baron's Enterprises International, and the Heartland Institute of Financial Education, where he serves as a Certified Financial Educator. Baron is also involved in leadership and community roles such as mentoring with the Black Excellence Leadership Council and serving as Public Relations Officer for the Dominica Livestock Cooperative. Transamerica Financial Advisors provides investment advisory, brokerage, and retirement-plan services to a diverse client base including individual investors, employer-sponsored plans, trusts, and charitable organizations. The firm utilizes model portfolios and third-party managers, offering multiple program platforms and integrated retirement plan solutions.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Josiah C

Series 63, Series 65

Rancho Cucamonga, CA

Transamerica Financial Advisors

Josiah Campbell is a financial advisor at Transamerica Financial Advisors with two years of industry experience. He holds Series 63 and Series 65 licenses and is involved in financial education and estate planning services through his roles with Intertwined Solutions, Inc. and InheritGuard, LLC. Transamerica Financial Advisors serves a diverse client base including individual investors, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers a range of advisory and broker-dealer services, including proprietary model portfolios and access to third-party money managers, with both discretionary and non-discretionary program options.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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Stephen S

Series 65, Series 63

Rancho Cucamonga, CA

Transamerica Financial Advisors

Stephen Short is a financial advisor at Transamerica Financial Advisors with six years of industry experience. He holds Series 65 and Series 63 licenses and has worked at several firms, including Barons Enterprise International Inc and WealthWave. Outside of his advisory role, he is involved in marketing and client services with Barons Enterprise International Inc and WealthWave. Transamerica Financial Advisors serves a diverse client base ranging from individual investors to corporations, offering both advisory and broker-dealer services through proprietary and third-party model portfolios. The firm provides discretionary and non-discretionary investment programs and supports plan clients with affiliated retirement and recordkeeping entities.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
user avatar

Ruth J

Series 63, Series 65

Rancho Cucamonga, CA

Transamerica Financial Advisors

Ruth John is a financial advisor with Transamerica Financial Advisors, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. Her work history includes roles at Netlaw, Wealthwave, and LSPN Pro, LLC. She volunteers regularly as a nursery helper at Abundant Living Family Church. Transamerica Financial Advisors serves a diverse client base, including individual investors, pension plans, trusts, and charitable organizations, offering both advisory and broker-dealer services through various fee-based and commission-based programs. The firm provides proprietary and third-party managed portfolios with discretionary and non-discretionary options.

ESG / Sustainable investing Concentrated stock management Wealth management Founder/Business Owner
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