Tree City Investments, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$43,189,983
Clients
38
Advisors
2
of 2 employees
About
Tree City Investments is a small, two-advisor registered investment adviser that provides ongoing asset management and portfolio management services to individual investors — including high-net-worth clients — and qualified plans through Fidelity’s institutional program. The firm offers continuous advice and implementation of investment strategies and collects percentage-of-assets fees, with account reviews at least annually.
Tree City describes a multi-disciplinary investment process using fundamental, technical and cyclical analysis and employs a range of strategies from long-term holdings to active trading, including short sales, margin and option writing. Although its advisory agreement permits discretionary authority, the firm reports that, as of December 31, 2025, roughly $49.13 million of client assets are managed on a non-discretionary basis and it currently has no discretionary portfolios.
Compared with peers, Tree City’s persistent focus on non-discretionary management across nearly all of its reported AUM is uncommon for supported firms, and its documented use of short sales, margin and option strategies is notable for a firm of its size. The advisory representatives are dually registered with a broker/dealer and use Triad/Fidelity institutional platforms for custody, trade execution and operational support, and the brochure discloses receipt of trail (12b-1) fees and other broker-provided services.
Client services
Expertise
Fee options
$100,000 - $500,000: 1.25% annually $500,001 - $1,000,000: 1.00% annually $1,000,000+: Negotiable
Advisory Representatives receive trail commissions (12b-1 fees) from mutual fund transactions through Triad Advisors.
Account minimum: $100,000
Main office
500 N. Western Ave., Suite 202
Lake Forest IL 60045
Advisors at this office
2
Most active in
Illinois
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Daniel W
Series 63, Series 65
Lake Forest, IL
Tree City Investments, Inc.
Daniel Walsh is a financial advisor at Tree City Investments, Inc. with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with firms including Triad Advisors, Inc. and TransAmerica. Outside of his advisory role, he is president of several local businesses including a bakery, a restaurant, and a food distribution company. Tree City Investments is a two-advisor firm offering ongoing asset and portfolio management services to individual and high-net-worth clients as well as qualified plans. The firm employs a multi-disciplinary investment process incorporating fundamental, technical, and cyclical analysis, and utilizes strategies ranging from long-term holdings to active trading and option writing, with a focus on primarily non-discretionary asset management.
Carol D
Series 63, Series 65
Lake Forest, IL
Tree City Investments, Inc.
Carol Digman is a financial advisor with Tree City Investments, Inc. and holds Series 63 and Series 65 licenses. She has 40 years of industry experience and has worked with firms including Triad Advisors, Inc. and Top Flight Advisory Services. Outside of her advisory work, she owns several small businesses, including a restaurant and a food product company. Tree City Investments provides continuous asset management through an institutional platform, serving individual clients and qualified retirement plans. The firm customizes portfolios based on client interviews and financial data, using a range of analytical techniques and typically managing accounts on a nondiscretionary basis.
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