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TruAdvisors

Updated today

Client assets under management

$132,731,351

Clients

172

19% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

57

Typical

Average account size

$771,694

About

TruAdvisors Financial, LLC is a small SEC-registered advisory firm with three investment professionals managing roughly $133 million for about 170 clients, serving individuals (including high-net-worth clients) and a range of institutional entities. The firm provides ongoing portfolio management and financial planning through its Investment Adviser Representatives, recommending diversified holdings such as equities, exchange-traded funds, mutual funds, fixed income and option contracts.

TruAdvisors develops client-specific investment policies using a client questionnaire and personal discussions, and manages accounts on either a discretionary or non-discretionary basis with at least annual reviews. Its stated strategies explicitly include derivatives—particularly options used for hedging and other option positions (including straddles and short positions)—and the brochure discloses the enhanced volatility and principal risks of those strategies as well as the ability for clients to restrict their use in writing.

What is distinctive about TruAdvisors relative to many peers is its documented use of derivatives within managed accounts, an approach noted in the brochure as carrying specific risks and client-direction options and that is uncommon among supported firms. The firm also discloses that a principal conducts licensed insurance activities in a separate, non-advisory capacity (life, long-term care and fixed-index annuities) and that it relies on institutional custody and soft-dollar services provided through Charles Schwab & Co. for trade execution and operational support.

Client services

Portfolio management

Expertise

Options & derivatives strategies

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Fee options

Percentage

1.50% annually

Main office location

TruAdvisors

3030 N Rocky Point Drive, Suite 280

Tampa FL 33607, United States

Number of offices

1

Most active in

Colorado · Florida · Georgia · Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brandon B

Series 65

Fort Worth, TX

TruAdvisors

Brandon Booth is a financial advisor at TruAdvisors Financial, LLC with four years of industry experience. He holds a Series 65 designation and previously worked at Elevated Capital Advisors, LLC. Outside of advising, he serves on the board of managers for CyberneticEntertainment, LLC, a software publishing company, and owns The Diamond Source, a business supplying and exchanging diamonds and precious gems. TruAdvisors Financial, LLC is a small registered investment adviser managing approximately $100 million for around 164 clients, including individuals, corporations, pension plans, and foundations. The firm offers personalized portfolio management and financial planning, utilizing fundamental, technical, and cyclical analysis and incorporating derivatives strategies such as options contracts within managed accounts.

Options & derivatives strategies
user avatar

Matthew M

Series 66

Tampa, FL

TruAdvisors

Matthew Moll is a financial advisor at TruAdvisors with 18 years of industry experience and holds a Series 66 designation. He has led Moll Wealth Management, LLC since 2014. Outside of advisory work, he is the managing member of Suncoast Developments, LLC, a commercial real estate development firm in Tampa, FL. TruAdvisors Financial, LLC is a small registered investment adviser serving approximately 164 clients, including individuals, corporations, pension plans, and institutions. The firm offers personalized portfolio management and financial planning, utilizing a range of investment strategies including derivatives such as options contracts within separately managed accounts.

Options & derivatives strategies
user avatar

Casey D

Series 65

Tampa, FL

TruAdvisors

Casey Dickinson is a financial advisor at TruAdvisors with a Series 65 credential and one year of industry experience. Prior to joining TruAdvisors, he has worked in digital marketing and education, and he owns a digital marketing company that serves small businesses in the food and e-commerce sectors. He is also a licensed insurance agent, dedicating a portion of his working hours to that activity. TruAdvisors Financial, LLC is a small registered investment adviser managing approximately $100 million for around 164 clients, including individuals, corporations, pension plans, and institutions. The firm offers personalized portfolio management and financial planning, utilizing fundamental, technical, and cyclical analysis and employing derivatives strategies such as options contracts within separately managed accounts.

Options & derivatives strategies
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