True Blue Financial, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$266,171,665
Clients
570
Advisors
3
of 4 employees
About
True Blue Financial provides investment advice and financial planning primarily to individual clients — including high‑net‑worth and non‑HNW individuals — as well as trusts, estates, charitable organizations, and business entities. The firm offers broad financial planning and consulting and primarily delivers discretionary portfolio management, including recommendations of third‑party managers and participation in LPL‑sponsored programs such as the Model Wealth Portfolios and Optimum Market Portfolios.
The firm’s investment process is goal‑driven and tailored, relying on asset allocation, model portfolios, and a mix of fundamental, technical, and cyclical analysis, with ongoing monitoring and the ability to reallocate among model strategists as needed. True Blue Financial discloses the use of AI tools for certain analyses and meeting transcriptions and uses LPL for custody, trade execution, and implementation of many model strategies.
Notable distinctions include acting as the sponsor and portfolio manager of its own wrap fee program with execution and custody through LPL — a role few similarly sized supported firms undertake — and an affiliation with an in‑house tax preparation business plus operation as a licensed insurance agency. Advisors at the firm are dually registered with LPL and licensed to sell insurance, creating additional revenue sources and potential conflicts of interest that the brochure describes and addresses through its compliance policies; the firm manages approximately $271.5 million across about 570 client relationships with a three‑advisor team.
Client services
Expertise
Fee options
Fixed fee not to exceed $5,000 for financial planning and consulting services
$0 - $249,999: 1.50% $250,000 - $499,999: 1.35% $500,000 - $999,999: 1.25% $1,000,000 - $1,999,999: 1.10% $2,000,000 - $2,999,999: 1.00% $3,000,000+: 0.90%
Commission-based compensation for securities and insurance sales; includes 12b-1 fees and insurance commissions
Financial consulting hourly fee is $200.00
Fee-only: Hourly fee of $200.00 or a fixed fee not to exceed $5,000 for financial planning and consulting services
Main office
7889 Red Arrow Highway
Stevensville MI 49127
Advisors at this office
3
Most active in
Arizona · Florida · Illinois · Indiana · Michigan · Ohio · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Victoria H
CFP®, Series 66
Stevensville, MI
True Blue Financial, LLC
Victoria Holt is a CFP® with 17 years of industry experience, currently serving as an advisor at True Blue Financial, LLC. She has previously worked with LPL Financial and operates True Blue Tax, LLC, a tax preparation firm. In addition to her financial advisory role, she is a licensed insurance agent. True Blue Financial provides investment advice and financial planning to individual clients, trusts, estates, charitable organizations, and business entities. The firm employs a goal-driven, tailored investment process that utilizes asset allocation, model portfolios, and multiple analytical approaches, with ongoing monitoring and reallocation as needed.
Lucas B
CFP®, Series 63, Series 65, Series 66
Stevensville, MI
True Blue Financial, LLC
Lucas Brown is a CFP® professional with 26 years of industry experience. He is affiliated with True Blue Financial, LLC and has been involved with the firm since 2009. Brown also operates True Blue Tax, LLC and serves as an adjunct professor at Cornerstone University. He owns a small family farm that produces grain and grapes. True Blue Financial provides investment advice and financial planning primarily to individual clients, trusts, estates, charitable organizations, and business entities. The firm uses a goal-driven, tailored investment approach, incorporating asset allocation, model portfolios, and a mix of fundamental, technical, and cyclical analysis, while utilizing AI tools and offering discretionary portfolio management through LPL-sponsored programs.
Richard M
Series 66
Stevensville, MI
True Blue Financial, LLC
Richard Martin III is a financial advisor at True Blue Financial, LLC in Stevensville, MI, holding a Series 66 designation with five years of industry experience. His work history includes roles at True Blue Financial, True Blue Tax, LPL Financial, and Crowe Horwath, LLP. Outside of advising, he is a licensed notary and provides tax preparation and planning services through True Blue Tax. True Blue Financial primarily serves individual clients, trusts, estates, charitable organizations, and business entities, offering discretionary portfolio management and financial planning. The firm employs a goal-driven, tailored investment process combining asset allocation, model portfolios, and multiple analysis methods, and it sponsors its own wrap fee program while maintaining affiliations with tax preparation and insurance services.
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