True North Advisors, LLC logo

True North Advisors, LLC

Updated today

Client AUM

$3,926,833,895

Clients

1,022

Advisors

32

across 3 offices

About

True North Advisors is a multi-team registered investment adviser that manages approximately $5.4 billion in client assets and serves very high net worth and ultra-high net worth individuals, corporate pension and profit-sharing plans, trusts, estates, foundations, and other business entities. The firm provides comprehensive financial planning, portfolio management, consulting on outside investments, and ongoing wealth advisory services, and it also offers discretionary management and advisory services to private pooled investment vehicles through its Western Alternative Strategies division.

The firm's investment process is driven by fundamental, bottom-up analysis with a bias toward value-oriented strategies and broad diversification across its four Functional Asset Classes: Equities, Fixed Income, Diversifiers, and Private Investments. Portfolio construction is informed by an Investment Committee, third‑party manager due diligence, returns- and holdings-based analysis tools, and Monte Carlo modeling to align client-specific objectives with recommended asset allocations, while permitting allocations to indexed ETFs, SMAs, alternatives, and private investments where appropriate.

True North is noteworthy among peers for its role as an adviser and general partner to private funds and for sponsoring and managing pooled vehicles that may employ performance-based fee arrangements tied to capital appreciation. The firm also discloses use of hypothetical and modeled performance (for example, Monte Carlo and projected return scenarios) in its planning process and recently expanded via an acquisition that brought new principals into minority equity positions.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Negotiable fixed fees for consulting services, based on complexity

Percentage

0.25% to 1.50% of assets under management (varies by client)

Performance-based

Performance-based fees charged for private pooled investment vehicles (Funds) as set forth in each Fund's private placement memorandum or limited partnership agreement

Other

Account minimum: $5,000,000

Main office

See office

3131 Turtle Creek, Suite 1300

Dallas TX 75219

Advisors at this office

29

Most active in

Arizona · California · Colorado · Connecticut · Florida · Georgia · Illinois · Kansas · Louisiana · Missouri · New Hampshire · New Jersey · New York · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Adam F

CFP®, Series 66

Dallas, TX

True North Advisors, LLC

Adam Farris is a CFP® professional with eight years of industry experience, currently serving as an advisor at True North Advisors, LLC since 2019. His prior experience includes roles at Bank of America, Merrill Lynch, and PricewaterhouseCoopers. Based in Dallas, TX, he holds the Series 66 designation in addition to his CFP® credential. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies and manages a series of private pooled investment vehicles under the Western Alternative Strategies L.P. umbrella.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Scott W

Series 63, Series 65

Dallas, TX

True North Advisors, LLC

Scott Wood is a financial advisor with True North Advisors, LLC in Dallas, TX, holding Series 63 and Series 65 credentials and bringing 29 years of industry experience. He has been with True North Advisors since 2000. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, supplemented by passive indexed ETFs, separately managed accounts, and alternative or private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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Zachary K

Series 66

Dallas, TX

True North Advisors, LLC

Zachary Kuhlman is a financial advisor at True North Advisors, LLC in Dallas, TX, holding a Series 66 designation with four years of industry experience. He previously worked at CH Investment Partners and Crow Holdings Capital-Investment Partners. True North Advisors is a multi-team registered investment adviser managing approximately $5.4 billion in client assets. The firm serves high net worth individuals, corporate pension plans, trusts, and other entities, offering comprehensive financial planning, portfolio management, and advisory services with a focus on value-oriented strategies and broad diversification across multiple asset classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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Christopher C

CFA®, Series 66

Dallas, TX

True North Advisors, LLC

Christopher Conlan is a CFA® charterholder and holds a Series 66 license, with six years of industry experience. He is currently with True North Advisors, LLC, where he has worked since 2016. True North Advisors is a multi-team registered investment adviser managing approximately $5.4 billion in client assets. The firm serves very high net worth and ultra-high net worth individuals, corporate pension and profit-sharing plans, trusts, estates, and foundations, offering comprehensive financial planning, portfolio management, and advisory services with a focus on fundamental, value-oriented investment strategies and broad diversification.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Mark W

Series 63, Series 65

Dallas, TX

True North Advisors, LLC

Mark Walsh is a financial advisor at True North Advisors, LLC in Dallas, TX, holding Series 63 and Series 65 licenses with 2 years of industry experience. His prior experience includes roles at BMO Wealth Management, Westwood Wealth Management, Westwood Holdings, and Tolleson Wealth Management. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach focused on value-oriented strategies combined with passive indexed ETFs, SMAs, and alternative investments, organizing portfolios across four Functional Asset Classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Braden C

CFA®, Series 66

Dallas, TX

True North Advisors, LLC

Braden Cole is a CFA® charterholder with 11 years of industry experience. He is currently an advisor at True North Advisors, LLC, where he has worked since 2022. Prior to that, he was with CH Investment Partners and Rgt Capital Management, Ltd. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, incorporating passive indexed ETFs, separately managed accounts, and alternative or private investments when appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Ivan S

CFP®, Series 66

Dallas, TX

True North Advisors, LLC

Ivan Salazar is a CFP®-certified financial advisor with five years of industry experience. He is currently with True North Advisors, LLC and previously worked at RGT Wealth Advisors and Ameriprise Financial Services, Inc. Outside of his advisory role, he owns and manages a rental property in Stephenville, Texas. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions, offering comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies and manages multiple private pooled investment vehicles.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Tara S

CFP®, Series 66

Dallas, TX

True North Advisors, LLC

Tara Scottino is a CFP® and holds a Series 66 license, with 25 years of industry experience. She has been with True North Advisors, LLC since 2014. True North Advisors is a multi-team registered investment adviser managing approximately $5.4 billion in client assets and serving very high net worth and ultra-high net worth individuals, institutional clients, and various entities. The firm employs a value-oriented, bottom-up investment approach with diversified portfolios across multiple asset classes and offers both discretionary and advisory services including management of private pooled investment vehicles.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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Corey L

CFP®, Series 63

Dallas, TX

True North Advisors, LLC

Corey Long is a CFP® with 15 years of experience in financial advising. He is currently with True North Advisors, LLC and has previously worked at Clear Rock Advisors, Polaris Wealth Advisory Group, and Raub Brock Capital Management. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions through comprehensive financial planning, portfolio management, and consulting. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, supplemented by passive indexed ETFs, SMAs, and alternative or private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Joseph M

CFP®

Dallas, TX

True North Advisors, LLC

Joseph Morrison is a CFP® professional with three years of industry experience. He currently works at True North Advisors, LLC and previously held roles at Fisher Investments and Texas Christian University. His background also includes a three-year period with the Chicago Cubs. True North Advisors is a multi-team registered investment adviser managing approximately $5.4 billion in client assets. The firm serves very high net worth and ultra-high net worth individuals, as well as institutional clients, offering comprehensive financial planning, portfolio management, and advisory services with a focus on value-oriented strategies and broad diversification across multiple asset classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Jamie S

CFP®, Series 65

Dallas, TX

True North Advisors, LLC

Jamie Scott is a CFP® and holds a Series 65 license with nine years of industry experience. He has worked at True North Advisors, LLC since 2019 and previously spent three years at Moss Adams Wealth Advisors LLC. Based in Dallas, TX, he is part of a firm with multiple advisory teams. True North Advisors is a multi-team registered investment adviser managing approximately $5.4 billion in client assets. The firm serves high net worth individuals, corporate pension and profit-sharing plans, trusts, estates, and foundations, offering comprehensive financial planning, portfolio management, and wealth advisory services with a value-oriented, diversified investment approach.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Trevor D

CFP®

Dallas, TX

True North Advisors, LLC

Trevor Dunfee is a CFP® professional with experience at True North Advisors, LLC and Texas A&M-College Station. He has been with True North Advisors since 2023. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach focused on value-oriented strategies, supplemented by passive indexed ETFs, separately managed accounts, and alternative or private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Michael A

CFP®, Series 65

Dallas, TX

True North Advisors, LLC

Michael Anderson is a CFP® with 20 years of industry experience, currently serving as a financial advisor at True North Advisors, LLC since 2009. Based in Dallas, TX, he holds the Series 65 designation. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, while incorporating passive indexed ETFs, SMAs, and alternative or private investments as appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Matthew B

Series 63, Series 65, Series 66

Dallas, TX

True North Advisors, LLC

Matthew Borowski is a financial advisor at True North Advisors, LLC in Dallas, TX, with 15 years of industry experience. He holds Series 63, Series 65, and Series 66 designations and has been with True North Advisors since 2013. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions by providing comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with an emphasis on value-oriented strategies, incorporating passive indexed ETFs, separately managed accounts, and alternative investments as appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

William S

Series 63, Series 65, Series 66

Dallas, TX

True North Advisors, LLC

William Sanders is a financial advisor at True North Advisors, LLC in Dallas, TX, with 13 years of industry experience. He holds Series 63, Series 65, and Series 66 designations. His prior work experience includes Clear Rock Advisors, LLC, Atlas Efficiency Solutions, and BNY Mellon Advisors, Inc. True North Advisors is a multi-team registered investment adviser managing approximately $5.4 billion in client assets. The firm serves very high net worth and ultra-high net worth individuals, corporate pension and profit-sharing plans, trusts, estates, foundations, and other business entities, offering comprehensive financial planning, portfolio management, and wealth advisory services. Its investment approach emphasizes fundamental, bottom-up analysis with a value-oriented bias and broad diversification across equities, fixed income, diversifiers, and private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
View complete list of advisors at this firm
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