True North Advisory, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$232,897
Clients
4
0% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
4
LowAverage account size
$58,224
About
True North Advisory is a small, independent registered investment adviser that serves individuals, trusts, corporations and retirement plans with investment management (via third‑party model platforms), comprehensive financial planning, retirement‑plan consulting and hourly engagements. The firm operates as a solo practitioner and typically charges percentage‑of‑AUM advisory fees while managing roughly $233,000 across four client relationships.
The firm principally delivers non‑discretionary advice and portfolio oversight through platform programs (including AssetMark and SEI model solutions), assisting clients in selecting portfolio strategists and risk/return objectives while clients or designated third‑party managers retain trading authority. For retirement clients it provides fiduciary guidance on rollovers and plan consulting services such as IPS development, ongoing monitoring and participant education.
Notable distinctions include the firm’s affiliation with insurance activities — its advisors are licensed to sell insurance and may receive commission compensation — and the fact that essentially all reported assets are non‑discretionary, which is uncommon among peers and affects how portfolios are implemented. The firm also discloses supervised use of artificial‑intelligence tools for real‑time note‑taking and research (with an opt‑out option), and it highlights potential conflicts of interest around rollovers and insurance sales that it says are managed under its fiduciary obligations.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
Retirement income strategy
Social Security optimization
Business succession planning
Equity Recipients (RS/RSU, SOP, ESPP)
Occupation focus
Founder/Business Owner
Executive
Fee options
Financial planning fixed fees generally range from $500 to $2,500; may exceed $5,000 depending on complexity; typically 50% due upfront and balance on completion.
$0 - $250,000: 1.50% $250,001 - $500,000: 1.25% $500,001 - $750,000: 1.15% $750,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.95% $2,000,001 - $5,000,000: 0.90% $5,000,001+: 0.80%
Hourly consulting fees up to $250 per hour, negotiable based on scope and complexity.
Account minimum: $25,000 Minimum fee: Minimum fee per account is $10 per month, billed quarterly until the $25,000 account balance is met. Fee-only: Fee options include flat fee, percentage of plan assets (0.80% to 1.25% negotiated), or hourly rate up to $250/hour.
Main office location
True North Advisory, LLC
Bowie MD, United States
Number of offices
1
Most active in
True North Advisory, LLC has reported serving >5 clients in these states in the last 12 months.
District of Columbia · Maryland · Virginia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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