True North Advisory, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
True North Advisory is a small, independent registered investment adviser that serves individuals, trusts, corporations and retirement plans with investment management (via third‑party model platforms), comprehensive financial planning, retirement‑plan consulting and hourly engagements. The firm operates as a solo practitioner and typically charges percentage‑of‑AUM advisory fees while managing roughly $233,000 across four client relationships.
The firm principally delivers non‑discretionary advice and portfolio oversight through platform programs (including AssetMark and SEI model solutions), assisting clients in selecting portfolio strategists and risk/return objectives while clients or designated third‑party managers retain trading authority. For retirement clients it provides fiduciary guidance on rollovers and plan consulting services such as IPS development, ongoing monitoring and participant education.
Notable distinctions include the firm’s affiliation with insurance activities — its advisors are licensed to sell insurance and may receive commission compensation — and the fact that essentially all reported assets are non‑discretionary, which is uncommon among peers and affects how portfolios are implemented. The firm also discloses supervised use of artificial‑intelligence tools for real‑time note‑taking and research (with an opt‑out option), and it highlights potential conflicts of interest around rollovers and insurance sales that it says are managed under its fiduciary obligations.
Client services
Expertise
Occupation focus
Fee options
Financial planning fixed fees generally range from $500 to $2,500; may exceed $5,000 depending on complexity; typically 50% due upfront and balance on completion.
$0 - $250,000: 1.50% $250,001 - $500,000: 1.25% $500,001 - $750,000: 1.15% $750,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.95% $2,000,001 - $5,000,000: 0.90% $5,000,001+: 0.80%
Hourly consulting fees up to $250 per hour, negotiable based on scope and complexity.
Account minimum: $25,000 Minimum fee: Minimum fee per account is $10 per month, billed quarterly until the $25,000 account balance is met. Fee-only: Fee options include flat fee, percentage of plan assets (0.80% to 1.25% negotiated), or hourly rate up to $250/hour.
Main office
Bowie MD
Advisors at this office
1
Most active in
District of Columbia · Maryland · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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