TRUE Private Wealth Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,398,082,047
Clients
1,576
Advisors
11
of 22 employees
About
TRUE Private Wealth Advisors provides advisory services to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, and businesses. The firm offers discretionary investment management, fee‑based financial planning, institutional and consulting services, and educational seminars, managing approximately $1.43 billion in discretionary assets for a broadly diversified client base.
The firm's investment philosophy is grounded in Modern Portfolio Theory and implemented through Advisory Groups: each Advisory Group develops and manages its own model portfolios and may implement “Extended Portfolios” that include individual securities or alternative exposures, with TPWA's Investment Committee providing oversight. Accounts are typically managed on a discretionary, household‑aggregated basis, Representatives may engage subadvisers or third‑party managers, and TPWA commonly recommends Fidelity as custodian while maintaining flexibility to use third‑party programs.
Noteworthy features disclosed in the brochure include the firm’s multi‑team structure that permits Advisory Groups to set portfolio design, account minimums (which may be up to $500,000) and negotiable fee arrangements, and TPWA’s relationship with Dynasty Financial Partners that provides preferential operational and technology services and involves revenue‑sharing and ownership ties. The brochure also highlights limited client access to a Fidelity IPO service for eligible clients, Representatives’ ability to earn insurance commissions (a potential conflict of interest), and TPWA’s current stance of not approving digital assets for discretionary client portfolios.
Client services
Expertise
Fee options
Fixed fees up to $10,000 or more for Financial Planning and Consulting Services depending on scope.
Representatives licensed as insurance agents earn commission-based compensation for insurance products sold, separate from advisory fees.
Hourly rates typically range from $100 to $400 per hour for Financial Planning and Consulting Services.
Minimum fee: Minimum annual management fees and platform fees may be imposed by some Sponsors or Third-Party Managers, which can be up to $10,000 or higher depending on the scope and complexity of services or platform. Minimum annual platform fees may be up to $150 or higher per account.
Main office
1781 Liberty Street SE, Suite 200
Salem OR 97302
Advisors at this office
11
Most active in
Alaska · Arizona · California · Colorado · Florida · Hawaii · Idaho · Louisiana · Montana · Nebraska · New Hampshire · Oregon · South Carolina · Texas · Washington
Also doing business as
Allatice Wealth Advisors, LLC · Davis Altman Paterson Group · Gescher Herber Group · Mike Long Group · Nanson, Bratt & Colvin Capital Advisors Group · Nbc Capital Advisors Group · Opsahl Group · Sanders Coffee Group · Steve Binns Group · True Private Wealth Advisors, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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