True Root Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$38,832,463
Clients
33
Advisors
1
of 1 employees
About
True Root Financial LLC provides fee-based investment advisory and financial planning services primarily to individual and high‑net‑worth clients and also extends services to charitable organizations, trusts, and other entity types. The firm manages client custodial accounts, offers tax‑optimized managed account solutions, and delivers online educational courses and workshops through third‑party web domains.
The firm customizes portfolio construction and ongoing supervision to each client’s objectives, employing both discretionary and non‑discretionary engagement, regular rebalancing, and a mix of behavioral, fundamental, technical, charting, and cyclical analysis. It also uses model marketplace access and third‑party sub‑advisors to implement tax‑aware solutions — including quantitative long/short strategies and tax‑loss harvesting — when appropriate.
Compared with peers, True Root’s active work with charitable organization clients and its provision of online seminars and workshops are relatively uncommon for independent advisors of its size. Its combination of model marketplace participation, tax‑optimized sub‑advisor strategies, and the capability to manage held‑away retirement plan accounts via a third‑party platform is notable within a small firm managing roughly $40 million for about three dozen clients.
Client services
Expertise
Fee options
One-time financial plan or project fee ranging from $1,000 to $6,000 (negotiable); upfront planning fee $600 to $2,000 for ongoing planning
$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $3,000,000: 0.70% $3,000,001 - $4,000,000: 0.60% $4,000,001 - $5,000,000: 0.55% $5,000,001+: 0.55%
$100 to $500 per hour (negotiable)
Minimum fee: Minimum annual combined fee generally not less than $3,000 Fee-only: Hourly fees generally range from $100 to $500 per hour (negotiable)
Main office
San Francisco CA
Advisors at this office
1
Most active in
California · Virginia
Also doing business as
Nitara Financial LLC · True Root Financial · True Root Financial LLC · True Root Financial, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)