TrueWealth Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$540,947,894
Clients
1,090
Advisors
14
of 21 employees
About
TrueWealth Advisors, LLC provides investment advisory and financial planning services to individuals (including high-net-worth clients), pension and profit-sharing plans, charitable organizations, and business entities. The firm offers discretionary and non‑discretionary portfolio management, comprehensive financial planning, retirement plan consulting (including ERISA fiduciary services and SIMPLE IRA support), and services for held‑away retirement accounts, managing roughly $547 million in client assets through a team of 14 advisors.
The firm primarily implements strategic, asset‑allocation model portfolios constructed with ETFs and mutual funds, uses in‑house model portfolios and third‑party models available via the Orion model marketplace, and performs ongoing monitoring and quarterly reviews with rebalancing as needed. TrueWealth also offers values‑based and ESG options (including faith‑aligned Christian‑oriented portfolios), may recommend third‑party managers, and discloses that retirement‑account advice is provided under ERISA fiduciary standards.
TrueWealth’s business mix includes several features that distinguish it from many peers: some advisors are also registered representatives of Cetera Wealth Services and licensed insurance agents (with separate commission compensation), the firm participates in Ramsey Solutions’ SmartVestor lead program and provides client education and participant workshops, and it operates multiple offices while leveraging custodial and institutional services (e.g., Charles Schwab and Orion). These outside activities and affiliations, as disclosed in the brochure, create potential conflicts of interest that the firm notes and describes in its policies.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Fixed fees negotiable and range between $500 and $10,000 for financial planning and consulting
Under $500,000 - $500,000: 1.30% $500,001 - $1,000,000: 1.15% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.70% Over $10,000,001+: 0.55%
Certain persons registered with Cetera Wealth Services, LLC and licensed insurance agents earn commissions separately
Hourly fee of $250 per hour for financial planning and consulting services
Subscription fee up to 0.70% annually for model portfolios via Orion platform
Fee-only: Fixed fees negotiable between $500 and $10,000; hourly fee of $250 per hour
Main office
2000 Southlake Park, Suite 200
Hoover AL 35244
Advisors at this office
14
Most active in
Alabama · Florida · Georgia · Louisiana · Mississippi · Nebraska · North Carolina · Oklahoma · South Carolina · Tennessee · Texas · Virginia
Also doing business as
Benefit Planners, Inc. · Grant Wealth Management · Truewealth Advisors Of Huntsville, LLC · Truewealth Advisors, LLC · Williamson Financial Services
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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