TrueWealth Advisors, LLC logo

TrueWealth Advisors, LLC

Updated today

Client assets under management

$540,947,894

Clients

1,090

27% high-net-worth

Advisors

14

of 21 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

78

High

Average account size

$496,282

About

TrueWealth Advisors, LLC provides investment advisory and financial planning services to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and business entities. Its service offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, and retirement plan advisory services including ERISA fiduciary work and SIMPLE IRA plan support for plan sponsors and participants.

The firm constructs portfolios using in‑house model portfolios and by subscribing to third‑party models via the Orion model marketplace, primarily employing ETFs and mutual funds and offering both ESG and faith‑aligned (Christian‑values) portfolio options. Advisors monitor and rebalance accounts on an ongoing basis, may manage held‑away retirement accounts for implementation and rebalancing, and use a mix of investment analysis methods from modern‑portfolio allocations to tactical model changes.

TrueWealth is among a small minority of multi‑team advisers whose personnel also serve as registered representatives of a broker‑dealer (Cetera Wealth Services, LLC, CRD #13572) and as licensed insurance agents, arrangements the brochure discloses can result in separate commission‑based compensation and potential conflicts of interest. The firm also discloses solicitor relationships with third‑party managers (for example, City National Rochdale) and reliance on Charles Schwab for custody and platform services, which the brochure identifies as sources of both client services and economic benefits to the firm.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Advisory consulting

Expertise

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Demographic focus

Christian Faith Based

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Fee options

Fixed

Fixed fees negotiable, range from $500 to $10,000 depending on scope and complexity

Percentage

$0 - $500,000: 1.30% $500,001 - $1,000,000: 1.15% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.70% $10,000,001+: 0.55%

Commissions

Commission-based compensation for insurance products sold by licensed agents affiliated with the firm

Project-based

$250 per hour

Subscriptions

Subscription fee up to 0.70% annually for model portfolios on Orion platform, total advisory fee capped at 2% annually

Other

Fee-only: Fixed fees negotiable, range from $500 to $10,000; hourly fee $250/hour

Main office location

TrueWealth Advisors, LLC

2000 Southlake Park, Suite 200

Hoover AL 35244, United States

Number of offices

10

Most active in

Alabama · Florida · Georgia · Louisiana · Mississippi · Nebraska · North Carolina · Oklahoma · South Carolina · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brian P

Series 66

Hoover, AL

TrueWealth Advisors, LLC

Brian Paulk is a financial advisor at TrueWealth Advisors, LLC with 12 years of industry experience. He holds a Series 66 designation and has worked at Cetera Wealth Services, LLC, Concourse Financial Group Securities, Inc., and Benefit Planners, Inc., where he serves as Vice President offering life, supplemental health, and annuity insurance products. He is also Treasurer and a board member of Arrowhead Country Club. TrueWealth Advisors, LLC serves individual clients, including high-net-worth individuals, and sponsors employer retirement plans by providing portfolio management, financial planning, and ERISA fiduciary services. The firm employs strategic asset allocation using in-house and third-party model portfolios, offers ESG and faith-aligned investing options, and supports held-away account management and participant education.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
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Jerry M

ChFC®, Series 63, Series 65

Hoover, AL

TrueWealth Advisors, LLC

Jerry McDonald is a financial advisor with TrueWealth Advisors, LLC in Hoover, AL, holding the ChFC® designation and Series 63 and 65 licenses. He has 38 years of experience in the industry, including prior roles at Cetera Wealth Services, LLC and Concourse Financial Services Securities. He has also operated his own financial services firm since 2007, offering fixed and variable annuities, life insurance, and financial planning services. TrueWealth Advisors serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans by providing portfolio management, financial planning, and ERISA fiduciary services. The firm employs strategic asset allocation with a mix of in-house and third-party model portfolios, offers ESG and faith-aligned investment options, and supports retirement plan participant education and rollover guidance.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
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Daniel J

CFP®, Series 66

Hoover, AL

TrueWealth Advisors, LLC

Daniel Jones is a CFP® with 19 years of industry experience, currently serving as a financial advisor at TrueWealth Advisors, LLC. He has held positions at Cetera Wealth Services, Concourse Financial Group Securities Inc, and ProEquities, Inc. Jones is also a licensed insurance producer offering select insurance products. TrueWealth Advisors, LLC serves individual clients, including high-net-worth individuals, and employer retirement plan sponsors by providing portfolio management, financial planning, and ERISA fiduciary services. The firm employs strategic asset allocation through in-house and third-party model portfolios, with options for ESG and faith-aligned investing.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Gary E

CFP®, Series 63, Series 65

Hoover, AL

TrueWealth Advisors, LLC

Gary Ely is a CFP® with 34 years of industry experience and currently serves as a financial advisor at TrueWealth Advisors, LLC. His prior roles include positions at Cetera Wealth Services, LLC, Concourse Financial Group Securities Inc, and operating under the dba LEGACY PLANNING. In addition to his advisory work, he is a licensed insurance agent and offers commission-based life insurance products as an independent contractor. TrueWealth Advisors, LLC serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans, providing portfolio management, financial planning, and ERISA fiduciary services. The firm employs strategic asset allocation through in-house and third-party model portfolios, offers ESG and faith-aligned investment options, and supports held-away account management and participant education.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Larry S

Series 63, Series 66

Hoover, AL

TrueWealth Advisors, LLC

Larry Sims is a financial advisor at TrueWealth Advisors, LLC with 23 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Concourse Financial Group Securities, Inc. for 21 years prior to his current roles. Outside of advising, he serves as a school board member for ECCS in Alabaster, AL. TrueWealth Advisors, LLC serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans, offering portfolio management, financial planning, and ERISA retirement-plan fiduciary services. The firm employs strategic asset allocation through in-house and third-party model portfolios, with options for ESG and faith-aligned investing.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Ronald P

Series 63, Series 66

Hoover, AL

TrueWealth Advisors, LLC

Ronald Paulk is a financial advisor with TrueWealth Advisors, LLC, holding Series 63 and Series 66 designations and over 33 years of industry experience. His career includes 30 years at Concourse Financial Group Securities Inc and ongoing ownership of financial services businesses under the names Ronnie D Paulk & Associates and Benefit Planners, Inc. He also serves as a power of attorney for a family member. TrueWealth Advisors, LLC serves individual and high-net-worth clients as well as sponsors of employer retirement plans, offering portfolio management, financial planning, and ERISA retirement-plan fiduciary services. The firm employs strategic asset allocation using in-house and third-party model portfolios with ETFs and mutual funds, providing ESG and faith-aligned investment options.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Robert G

Series 66

Hoover, AL

TrueWealth Advisors, LLC

Robert Grant is a financial advisor at TrueWealth Advisors, LLC with 18 years of industry experience. He holds a Series 66 designation and has worked at Cetera Wealth Services, LLC and Concourse Financial Group Securities Inc. He is the founding partner of Grant Wealth Management LLC and serves on the boards of the Tri-City Foundation and the Gateway Initiative. TrueWealth Advisors serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans, offering portfolio management, financial planning, consulting, and ERISA fiduciary services. The firm employs strategic asset allocation through in-house and third-party model portfolios, with options for ESG and faith-aligned investing.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Anthony S

Series 63, Series 65

Hoover, AL

TrueWealth Advisors, LLC

Anthony Shunnarah is a financial advisor with TrueWealth Advisors, LLC, holding Series 63 and Series 65 licenses. He has over ten years of industry experience, including prior roles at Mass Mutual Investors Services, Guardian Life Insurance Company, and METLIFE Securities Inc. Outside of his advisory work, he serves on the Board of Directors for Down Syndrome Alabama. TrueWealth Advisors, LLC serves individual clients and employer retirement plan sponsors by providing portfolio management, financial planning, and ERISA fiduciary services. The firm utilizes strategic asset allocation with ETFs and mutual funds, offers ESG and faith-aligned investment options, and supports held-away account management and participant education.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Kenneth A

CFP®, Series 63, Series 65

Hoover, AL

TrueWealth Advisors, LLC

Kenneth Askew is a CFP® professional with 26 years of industry experience, currently serving at TrueWealth Advisors, LLC in Huntsville, AL. His prior roles include positions at Concourse Financial Group Securities Inc and Cetera Wealth Services, LLC. Outside of his advisory work, he is an author and public speaker, as well as an executive consultant in media production and provides leadership for a family-owned storage facility. TrueWealth Advisors serves individual and high-net-worth clients, as well as sponsors of employer retirement plans, offering portfolio management, financial planning, and fiduciary services. The firm employs strategic asset allocation through in-house and third-party model portfolios, including ESG and faith-aligned investment options.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Freddy W

Series 63, Series 66

Hoover, AL

TrueWealth Advisors, LLC

Freddy Williamson is a financial advisor with TrueWealth Advisors, LLC in Hoover, AL, holding Series 63 and Series 66 licenses and possessing 39 years of industry experience. He previously worked at Concourse Financial Group Securities Inc for 37 years and has operated Williamson Financial Services since 1979. Williamson serves as a board member of Railroad Community Credit Union. TrueWealth Advisors, LLC serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans, providing portfolio management, financial planning, consulting, and fiduciary services. The firm employs strategic asset allocation using in-house and third-party model portfolios, offers ESG and faith-aligned investment options, and provides participant education and rollover guidance.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Judy H

Series 63, Series 65

Hoover, AL

TrueWealth Advisors, LLC

Judy Holt is a financial advisor at TrueWealth Advisors, LLC with 13 years of industry experience. She previously worked at ProEquities, Inc and Williamson Financial Services. Outside of her advisory role, she serves as Vice President at Central Alabama Cleaning Inc, a pressure washing and janitorial business. TrueWealth Advisors serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans by providing portfolio management, financial planning, consulting, and ERISA fiduciary services. The firm employs strategic asset allocation using in-house and third-party model portfolios, offers ESG and faith-aligned investment options, and supports held-away account management with regular portfolio reviews.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Paul M

CFP®, Series 63, Series 65

Hoover, AL

TrueWealth Advisors, LLC

Paul Marks is a CFP® with 20 years of experience in the financial services industry. He is affiliated with TrueWealth Advisors, LLC and has previously worked at Cetera Wealth Services, LLC and Concourse Financial Group Securities, Inc. Outside of his advisory role, he owns and manages Peep and Squeak Farms, LLC, a farm specializing in the cultivation and harvesting of fruit trees. TrueWealth Advisors, LLC serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans by providing portfolio management, financial planning, and fiduciary services. The firm employs strategic asset allocation through in-house and third-party model portfolios, offers ESG and faith-aligned investment options, and supports retirement plan participants with education and rollover guidance.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Christopher P

CFA®, Series 66

Hoover, AL

TrueWealth Advisors, LLC

Christopher Phillips is a CFA® charterholder and holds a Series 66 license with 18 years of industry experience. He is currently an advisor at TrueWealth Advisors, LLC and has prior experience with Cetera Wealth Services, LLC and Concourse Financial Group Securities Inc. In addition to his advisory role, Phillips serves as a Notary Public for the State of Alabama. TrueWealth Advisors, LLC serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans by providing portfolio management, financial planning, and ERISA retirement-plan fiduciary services. The firm emphasizes strategic asset allocation using in-house and third-party model portfolios, offers ESG and faith-aligned investment options, and supports held-away account management and participant education.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
user avatar

Warren M

Series 66

Hoover, AL

TrueWealth Advisors, LLC

Warren Marshall IV is a financial advisor with TrueWealth Advisors, LLC and holds a Series 66 designation. He has five years of industry experience and has previously worked at firms including Cetera Wealth Services, LLC and Concourse Financial Group Securities Inc. He serves as chairman of the finance sub-committee for Young Life of Trussville, overseeing the organization’s income and expenses. TrueWealth Advisors serves individual clients, including high-net-worth individuals, and sponsors of employer retirement plans, offering portfolio management, financial planning, and ERISA fiduciary services. The firm utilizes strategic asset allocation with ETFs and mutual funds, provides ESG and faith-aligned investment options, and maintains relationships with third-party managers and custodians such as Charles Schwab.

Debt management Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Christian Faith Based
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