Roanoke, VA Franklim Road, SE Office

Team
Updated today
Truist Advisory Services logo

Truist Advisory Services

Enterprise

Firm-wide stats for Truist Advisory Services

Total advisors

1,974

Across 647 offices

Clients per advisor

64 Typical

Avg AUM per client

$560,278 Typical

HNW client ratio

26% High

About

Truist Advisory Services (TAS) provides investment consulting and advisory services to individuals, corporate and business clients, retirement plan sponsors and participants, and charitable organizations. Its offerings include asset allocation and investment policy analysis, plan sponsor fiduciary support and participant advice, and the AMC Advantage manager‑selection program for clients who wish to appoint third‑party managers.

The firm implements advice through a mix of discretionary manager relationships and non‑discretionary consulting, and it relies on third‑party platform and manager arrangements (including contracts with Envestnet and Envestnet Retirement Solutions) to administer the AMC program and perform ongoing due diligence. TAS’ Equity Research team supplements traditional research with AI‑enabled tools and its Investment Advisory Group and CIO provide supervisory oversight of manager selection, models and periodic reviews.

What distinguishes TAS from many peers is the degree of inter‑affiliate integration and the related operating requirements: AMC Advantage clients are generally required to maintain accounts at TAS’s affiliated broker‑dealer (Truist Investment Services) and the firm uses Truist Bank sweep features for core cash balances, and the ADV also notes an affiliation with a swap dealer—an affiliation that is uncommon among large enterprise advisers. The brochure also discloses a closed status for new AMC Advantage enrollments absent exception and documents multiple inter‑affiliate service arrangements and prior enforcement matters, all of which are material to how the firm supervises manager selection, custody and conflict‑of‑interest controls.

Based on Truist Advisory Services

Occupation focus

Founder/Business Owner Executive

Based on Truist Advisory Services

Location

10 Franklim Road, SE

Roanoke VA 24011

Advisors at this office

13

Advisors at this office

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Christopher T

CFP®, Series 63, Series 65

Roanoke, VA

Truist Advisory Services

Christopher Thomas is a CFP® professional with 34 years of industry experience. He is currently with Truist Advisory Services, where he has worked since 2022, following previous roles at Wells Fargo Clearing and Wells Fargo Advisors. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations, utilizing a combination of discretionary manager relationships and non-discretionary consulting supported by AI-enabled research tools and inter-affiliate integration.

Founder/Business Owner Executive
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Timothy B

Series 66, Series 63

Roanoke, VA

Truist Advisory Services

Timothy Brauch is a financial advisor at Truist Advisory Services with eight years of industry experience. He holds the Series 66 and Series 63 licenses. Prior to joining Truist Advisory Services, he worked at Truist Bank and SunTrust Bank, and he has also spent four years at Chick-fil-A. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate and business clients, retirement plan sponsors, and charitable organizations. The firm uses a combination of discretionary manager relationships and non-discretionary consulting, supported by third-party platforms and AI-enabled research tools.

Founder/Business Owner Executive
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Corey H

Series 63, Series 65

Roanoke, VA

Truist Advisory Services

Corey Heck is a financial advisor with Truist Advisory Services, holding Series 63 and Series 65 credentials and bringing 25 years of industry experience. He has worked with Truist Advisory Services since 2022 and previously spent over a decade at Wells Fargo in various advisory roles. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations, utilizing a combination of discretionary and non-discretionary manager relationships supplemented by AI-enabled research tools and inter-affiliate resources.

Founder/Business Owner Executive
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James B

CFP®, Series 65, Series 63

Roanoke, VA

Truist Advisory Services

James Beckett is a CFP®-certified financial advisor with 17 years of industry experience. He is currently with Truist Advisory Services and Truist Investment Services, where he has worked since 2022. Prior to that, he spent 16 years at Wells Fargo Bank, NA and a year at Wells Fargo Clearing. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm offers asset allocation and investment policy analysis, plan sponsor fiduciary support, and a manager-selection program that includes both discretionary and non-discretionary approaches, supported by AI-enabled research tools and inter-affiliate integration.

Founder/Business Owner Executive
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Jason T

Series 63, Series 65

Roanoke, VA

Truist Advisory Services

Jason Turner is a financial advisor with Truist Advisory Services and holds Series 63 and Series 65 licenses. He has 31 years of industry experience, including prior roles at Bb&T Securities, LLC. Outside of his advisory work, he breeds and raises cattle and hogs for livestock sale. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations. The firm offers asset allocation, investment policy analysis, fiduciary support, and manager-selection programs, implementing advice through a combination of discretionary and non-discretionary approaches supported by third-party platforms and tools.

Founder/Business Owner Executive
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Mark P

Series 66

Roanoke, VA

Truist Advisory Services

Mark Purcell is a financial advisor with Truist Advisory Services in Roanoke, VA. He holds a Series 66 designation and has 15 years of industry experience. His career includes roles at Truist Investment Services, Suntrust Advisory Services, and BB&T Securities. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm offers asset allocation, investment policy analysis, fiduciary support, and manager selection services through a combination of discretionary and non-discretionary strategies.

Founder/Business Owner Executive
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David B

CFP®, Series 66

Roanoke, VA

Truist Advisory Services

David Bowman Jr. is a CFP® with 17 years of industry experience, currently advising at Truist Advisory Services since 2021. He previously worked at BB&T Securities and SunTrust Investment Services. Outside of finance, David serves as a scuba instructor with Aquatrek Adventures. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations. The firm offers asset allocation, fiduciary support, and a manager-selection program, implementing advice through discretionary and non-discretionary manager relationships supported by AI-enabled research and inter-affiliate resources.

Founder/Business Owner Executive
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Oliver S

Series 63, Series 66

Roanoke, VA

Truist Advisory Services

Oliver Surprenant is a financial advisor with Truist Advisory Services in Roanoke, VA, holding Series 63 and Series 66 licenses and eight years of industry experience. His prior roles include positions at Wells Fargo Clearing, BB&T Bank, Northwestern Mutual, and JMS Builders Developers Inc. He has worked with Truist entities since 2021. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations. The firm utilizes a combination of discretionary and non-discretionary manager arrangements and offers specialized programs such as the AMC Advantage for clients seeking third-party manager selection.

Founder/Business Owner Executive
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Michael O

Series 63, Series 65

Roanoke, VA

Truist Advisory Services

Michael O'Keefe is a financial advisor with Truist Advisory Services who holds Series 63 and Series 65 designations and has 22 years of industry experience. His prior roles include positions at BB&T Securities and SunTrust Advisory Services. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate and business clients, retirement plan sponsors and participants, and charitable organizations. The firm uses a mix of discretionary and non-discretionary manager relationships and employs AI-enabled tools to support investment research and manager oversight.

Founder/Business Owner Executive
user avatar

Patrick J

Series 63, Series 66

Roanoke, VA

Truist Advisory Services

Patrick Johnson is a financial advisor with Truist Advisory Services, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. His career includes positions at Wells Fargo Advisors and Wachovia Bank before joining Truist in 2022. Johnson serves as Treasurer of the Southwest Virginia Business Development Association and is active on the Board of Directors and as Youth Coordinator for the Rotary of Downtown Roanoke, where he organizes youth exchange programs. He is also a board member of Capital for Counsel, a small nonprofit focused on funding mental health treatment access. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations, offering solutions such as asset allocation, investment policy analysis, and the AMC Advantage manager-selection program. The firm integrates discretionary and non-discretionary approaches, supported by third-party platforms and AI-enabled equity research, with a distinctive affiliation structure involving its broker-dealer and banking entities.

Founder/Business Owner Executive
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Sarah R

Series 63, Series 65, Series 66

Roanoke, VA

Truist Advisory Services

Sarah Rock is a financial advisor at Truist Advisory Services with 20 years of industry experience. She holds the Series 63, Series 65, and Series 66 designations. Prior to joining Truist in 2022, she worked at Wells Fargo Clearing and Wells Fargo Advisors. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm offers asset allocation and investment policy analysis, plan sponsor fiduciary support, and a manager-selection program, utilizing both discretionary and non-discretionary approaches supported by AI-enabled research tools and inter-affiliate integration.

Founder/Business Owner Executive
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Danielle P

Series 66

Roanoke, VA

Truist Advisory Services

Danielle Ponce is a financial advisor with Truist Advisory Services and holds a Series 66 designation. She has three years of industry experience and has previously worked at FIRDT BANK and Gorski Enterprises LLC. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate and business clients, retirement plan sponsors and participants, and charitable organizations. The firm combines discretionary manager relationships and non-discretionary consulting, supported by third-party platforms and AI-enabled research tools, to deliver its AMC Advantage manager-selection program and fiduciary support.

Founder/Business Owner Executive
user avatar

Kelly C

Series 63, Series 65

Roanoke, VA

Truist Advisory Services

Kelly Cook is a financial advisor with Truist Advisory Services in Roanoke, VA, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. Her career includes roles at Wells Fargo Advisors and Wachovia Bank prior to joining Truist. Outside of her advisory work, she serves as a co-executor for an estate in Roanoke. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations, utilizing a combination of discretionary and non-discretionary approaches supported by third-party manager programs and AI-enhanced research.

Founder/Business Owner Executive
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