Trusted Financial Advisors

Trusted Financial Advisors works primarily with individuals and families, advising on retirement and other tax-deferred accounts, 529 plans, trusts and incorporated entities, and manages roughly 46 client relationships with about $61 million in assets under management. The firm offers fee-only financial planning—available as comprehensive plans, targeted analyses or investment plans billed by the hour—and discretionary portfolio management under written agreement.

Investment decisions rely on a bottom-up fundamental approach that includes discounted cash flow, balance-sheet and free-cash-flow analysis, supplemented by technical indicators for timing, and the advisor considers a broad set of liquid securities including exchange-listed and over-the-counter equities, options, bonds, MLPs and REITs. Trusted Financial may engage unaffiliated sub-advisers for specialized capabilities, aggregates orders for execution efficiency, and typically operates with limited discretionary authority while clients retain custody of their accounts at major custodians.

The firm is a small, long-established solo practice whose principal has decades of industry experience and has maintained a CFP credential since 1990, resulting in a relatively high AUM per client and a compact client base. Distinctive operational features include hourly financial-planning billing with written fee estimates and refunds available if unsatisfied, an explicit policy that the adviser does not vote client proxies, and disclosure that custodians provide research and educational benefits which the firm may consider when recommending custody; clients should also note sub-adviser arrangements can result in additional management fees.