Asendo Wealth Advisory
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$855,756,361
Clients
1,152
Advisors
10
across 3 offices
About
Asendo Wealth Advisory provides financial planning, consulting, investment and wealth management services to individuals, profit‑sharing plans, trusts, estates, charitable organizations and business entities. The firm manages client assets on a discretionary basis and also offers retirement plan consulting and in‑house tax preparation services for wealth management clients.
The firm uses an institutional modeling system that is reviewed weekly and monthly to construct ETF‑centric portfolios spanning risk profiles from aggressive equity to conservative allocations, with the ability to materially reduce equity exposure in recessionary scenarios. When appropriate and suitable for a client, Asendo may incorporate options, inverse ETFs and alternative investments, engage third‑party managers (including those employing long‑short strategies), and recommend margin or other borrowing in managed accounts.
Distinctive features disclosed in the brochure include an in‑house tax preparation capability and referral relationships with affiliated law firms (Glover Law, LLC and Waters Law, LLC), each noted as potential conflicts of interest the firm discloses to clients. Compared with many peers, Asendo explicitly permits the use of derivatives and borrowing within managed accounts and integrates third‑party managers into its advisory programs.
Client services
Expertise
Fee options
Flat fees for financial planning ($900 to $20,000) and consulting (minimum $2,500); flat fee billing option for investment services ranging $20,000 to $150,000 annually including tax preparation
Up to $749,999 - $749,999: 1.00% $750,000 - $1,999,999: 0.90% $2,000,000 - $3,499,999: 0.80% $3,500,000 - $4,999,999: 0.70% $5,000,000+: 0.50%
Hourly consulting fees starting at $250/hour
Fee-only: Fixed fees for financial planning ranging from $900 to $20,000; minimum $3,000 annually for new clients after Jan 1, 2023, unless qualifying for Planning Lite; fixed or hourly consulting fees minimum $2,500 fixed or $250/hour
Main office
See office254 S. Grubb Street
Columbus OH 43215
Advisors at this office
8
Offices (3)
Most active in
Arizona · California · Florida · Georgia · Illinois · Indiana · Louisiana · Maryland · Massachusetts · New Hampshire · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia
Also doing business as
Adena Advisors, LLC · Asendo Wealth Advisory · Tsg Advice Partners, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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