Gainsville, FL Office

Team
Updated today
UBS Financial Services logo

UBS Financial Services

Institution

Firm-wide stats for UBS Financial Services

Total advisors

9,352

Across 995 offices

Clients per advisor

117 High

Avg AUM per client

$693,691 High

HNW client ratio

78% Very High

About

UBS Financial Services Inc. serves individual, corporate and institutional clients through a combination of brokerage and investment advisory offerings, including fee-based financial planning, discretionary and non‑discretionary portfolio management, wrap fee programs and distribution of mutual funds and alternative products. The firm is registered as a broker‑dealer, an investment adviser and a futures commission merchant and also provides custody, underwriting and other capital markets services through its platform.

Advisory work is delivered through a network of Financial Advisors who use proprietary capital market assumptions, model-based asset allocations and research from the Chief Investment Office and UBS Global Research (INV Research) to tailor plans and probabilistic analyses to clients’ stated goals and risk tolerances. When engaged for fee‑based Financial Planning Services the firm acts in a fiduciary capacity and discloses and monitors relevant conflicts such as revenue sharing, sweep arrangements and the firm’s trading practices.

Compared with many peers, UBS combines institutional trading capabilities with wealth management services: it operates as a futures commission merchant, conducts principal trading and market‑making (including markups/markdowns and underwriting activity) and uses internal pricing practices that are less common among large advisory institutions. The firm also distributes proprietary periodic research and maintains affiliated banking and securities‑backed lending programs and data‑analytics (Strategic Insights) arrangements with product providers, all of which broaden its service set and are disclosed in its Form ADV.

Based on UBS Financial Services

Expertise

General retirement planning Cash flow / budgeting Equity compensation tax strategy

Based on UBS Financial Services

Occupation focus

Executive Founder/Business Owner

Based on UBS Financial Services

Demographic focus

Mid-Career Professionals Approaching retirement

Based on UBS Financial Services

Location

4313 NW 8th Avenue, Suite 10

Gainsville FL 32605-4777

Advisors at this office

10

Advisors at this office

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Jeffrey H

CFP®, Series 63, Series 65

Gainsville, FL

UBS Financial Services

Jeffrey Hogue is a CFP® professional with 27 years of industry experience, currently advising clients at UBS Financial Services since 2015. He is based in Gainesville, FL, and holds Series 63 and Series 65 licenses. Outside of his advisory role, Mr. Hogue serves on advisory committees for the Community Foundation of North Central Florida and Anthem Community Church, providing guidance on budgeting and community outreach. UBS Financial Services serves individual, corporate, and institutional clients through a combination of brokerage and investment advisory services, utilizing proprietary research and model-based asset allocations to tailor financial plans. The firm integrates institutional trading capabilities with wealth management, offering a broad range of products and services including discretionary portfolio management and alternative investments.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Brian H

Series 66

Gainsville, FL

UBS Financial Services

Brian Hughes is a financial advisor at UBS Financial Services with 24 years of industry experience. He holds a Series 66 designation and has previously worked at Merrill, TD Ameritrade, and Bank of America Merrill Lynch. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, utilizing proprietary research and model-based asset allocations to tailor client plans.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Kirk R

Series 63, Series 65

Gainsville, FL

UBS Financial Services

Kirk Ruth is a financial advisor with UBS Financial Services in Gainesville, FL, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. He has been with UBS since 2015. Outside of his advisory role, he is also involved in rental real estate as a property owner. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm integrates institutional trading capabilities with wealth management services and provides a range of capital markets, custody, and research resources.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Kevin M

Series 66

Gainsville, FL

UBS Financial Services

Kevin Marriott is a financial advisor with UBS Financial Services in Gainesville, FL, holding a Series 66 designation and bringing 21 years of industry experience. He has worked at UBS since 2015. Outside of his advisory role, he owns Dappa Motorsports, an aftermarket car parts business, and Dappa Health & Fitness, which offers personal training services. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm utilizes proprietary research and model-based asset allocations to tailor plans aligned with clients' goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Michael C

Series 66

Gainsville, FL

UBS Financial Services

Michael Carr Jr. is a financial advisor with UBS Financial Services in Gainesville, FL, holding a Series 66 designation and having 29 years of industry experience. He has worked with UBS since 2015. Carr serves on the board of directors for the Climb For Cancer Foundation, a nonprofit focused on fundraising for cancer patients and their families. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and provides access to proprietary research and multiple capital markets solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Tina A

Series 63, Series 65

Gainsville, FL

UBS Financial Services

Tina Arpaia McCann is a financial advisor with UBS Financial Services, holding Series 63 and Series 65 designations and bringing 27 years of industry experience. She has been with UBS since 2015. Outside of her advisory role, she is involved with NewULife, a homeopathic HGH production and sales company, where she participates as a distributor. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining proprietary capital market research and model-based asset allocations. The firm integrates institutional trading capabilities with wealth management services, operating as a broker-dealer, investment adviser, and futures commission merchant.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Jeffrey R

Series 63, Series 66

Gainsville, FL

UBS Financial Services

Jeffrey Rizzo is a financial advisor at UBS Financial Services with 13 years of industry experience. He holds Series 63 and Series 66 credentials and has been with UBS since 2015. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, providing a broad range of financial solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Vicki S

Series 66

Gainsville, FL

UBS Financial Services

Vicki Suits is a financial advisor at UBS Financial Services with 24 years of industry experience. She holds a Series 66 designation and has worked at Merrill from 2005 to 2017 before joining UBS in 2017. UBS Financial Services Inc. serves individual, corporate, and institutional clients through a range of brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to client goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Lindy C

Series 63, Series 65

Gainsville, FL

UBS Financial Services

Lindy Crews is a financial advisor at UBS Financial Services with 25 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at UBS since 2015, including her current role beginning in 2026. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, offering fee-based financial planning, portfolio management, and access to mutual funds and alternative products. The firm combines institutional trading capabilities with wealth management services through its registered broker-dealer, investment adviser, and futures commission merchant platforms.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Ashley W

Series 63, Series 66

Gainsville, FL

UBS Financial Services

Ashley Waddington Hartley is a financial advisor at UBS Financial Services with 15 years of industry experience. She holds Series 63 and Series 66 credentials and has been with UBS since 2015. Hartley serves on the Board of Directors for Ronald McDonald House Charities of North Central Florida. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, leveraging proprietary research and model-based asset allocations to tailor investment solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
View complete list of advisors at this office
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