New York, NY 299 Park Avenue Office

Team
Updated today
UBS Financial Services logo

UBS Financial Services

Institution

Firm-wide stats for UBS Financial Services

Total advisors

9,326

Across 991 offices

Clients per advisor

118 High

Avg AUM per client

$693,691 High

HNW client ratio

78% Very High

About

UBS Financial Services Inc. serves individual, corporate and institutional clients through a combination of brokerage and investment advisory offerings, including fee-based financial planning, discretionary and non‑discretionary portfolio management, wrap fee programs and distribution of mutual funds and alternative products. The firm is registered as a broker‑dealer, an investment adviser and a futures commission merchant and also provides custody, underwriting and other capital markets services through its platform.

Advisory work is delivered through a network of Financial Advisors who use proprietary capital market assumptions, model-based asset allocations and research from the Chief Investment Office and UBS Global Research (INV Research) to tailor plans and probabilistic analyses to clients’ stated goals and risk tolerances. When engaged for fee‑based Financial Planning Services the firm acts in a fiduciary capacity and discloses and monitors relevant conflicts such as revenue sharing, sweep arrangements and the firm’s trading practices.

Compared with many peers, UBS combines institutional trading capabilities with wealth management services: it operates as a futures commission merchant, conducts principal trading and market‑making (including markups/markdowns and underwriting activity) and uses internal pricing practices that are less common among large advisory institutions. The firm also distributes proprietary periodic research and maintains affiliated banking and securities‑backed lending programs and data‑analytics (Strategic Insights) arrangements with product providers, all of which broaden its service set and are disclosed in its Form ADV.

Based on UBS Financial Services

Expertise

General retirement planning Cash flow / budgeting Equity compensation tax strategy

Based on UBS Financial Services

Occupation focus

Executive Founder/Business Owner

Based on UBS Financial Services

Demographic focus

Mid-Career Professionals Approaching retirement

Based on UBS Financial Services

Location

299 Park Avenue

New York NY 10017

Advisors at this office

323

Advisors at this office

user avatar

Seth S

Series 65, Series 63

New York, NY

UBS Financial Services

Seth Schulder is a financial advisor at UBS Financial Services with 12 years of industry experience. He holds Series 65 and Series 63 licenses and has been with UBS since 2015. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and leverages proprietary research and model-based asset allocations in its advisory approach.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Nathan B

CFP®, Series 66

New York, NY

UBS Financial Services

Nathan Berkoff is a CFP®-credentialed financial advisor with 25 years of industry experience, currently with UBS Financial Services in New York, where he has worked since 2014. He serves as Chairman of the Board for Bernie's Services, a nonprofit providing free High Holy Day services for students and veterans, and is also an ambassador for the Boca Raton Police Foundation, supporting local law enforcement. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services and proprietary research to tailor client plans.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Leo A

Series 66

New York, NY

UBS Financial Services

Leo Asada Johnson is a Series 66-licensed financial advisor with six years of industry experience, currently with UBS Financial Services since 2019. Before joining UBS, he worked at Citigroup Inc. from 2012 to 2019. UBS Financial Services Inc. provides brokerage and investment advisory services to individual, corporate, and institutional clients, offering fee-based financial planning, portfolio management, and access to a wide range of investment products. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor client strategies.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Bonnie Wong V

Series 63, Series 65

New York, NY

UBS Financial Services

Bonnie Wong Van Vliet is a financial advisor at UBS Financial Services with 17 years of industry experience. She holds the Series 63 and Series 65 designations and has been with UBS since 2015. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory services, offering fee-based financial planning, portfolio management, and access to mutual funds and alternative products. The firm combines institutional trading capabilities with wealth management and provides research-driven, model-based asset allocation tailored to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Ioanna P

Series 66

New York, NY

UBS Financial Services

Ioanna Prasinos is a financial advisor at UBS Financial Services in New York, NY, holding a Series 66 designation with 11 years of industry experience. She has been with UBS since 2015. UBS Financial Services serves individual, corporate, and institutional clients with brokerage and investment advisory services, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management through a broad platform of investment products and research-driven strategies.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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John M

Series 63, Series 66

New York, NY

UBS Financial Services

John Mills Pierre III is a financial advisor at UBS Financial Services with 16 years of industry experience. He holds Series 63 and Series 66 credentials and previously worked at Bank of America and Merrill for nine years. Outside of his advisory role, he is involved as a limited partner in theatrical productions and commercial ventures, and serves as an officer in a Manhattan neighborhood association organizing community events. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, combining institutional trading capabilities with wealth management. The firm offers fee-based financial planning, portfolio management, and distributes proprietary research to tailor strategies aligned with clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Alexander K

Series 66

New York, NY

UBS Financial Services

Alexander Kohn is a financial advisor at UBS Financial Services with 27 years of industry experience. He has been with UBS since 2008, following a brief period at Morgan Stanley in 2007 and 2008. Kohn holds a Series 66 designation and is based in New York, NY. UBS Financial Services serves individual, corporate, and institutional clients with brokerage and investment advisory services, offering fee-based financial planning, portfolio management, and access to mutual funds and alternative products. The firm combines institutional trading capabilities with wealth management, utilizing proprietary research and model-based asset allocations to tailor advice to client objectives.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Pirunporn G

Series 66

New York, NY

UBS Financial Services

Pirunporn Gordon is a financial advisor at UBS Financial Services with two years of industry experience. Prior to joining UBS, she held roles at ConfidentBirth LLC and Inca Territories Co., Ltd., as well as Gaysorn Property Co., Ltd. UBS Financial Services serves individual, corporate, and institutional clients through a range of brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services supported by proprietary research and model-based asset allocations.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Brent B

Series 66

New York, NY

UBS Financial Services

Brent Barnhart is a financial advisor at UBS Financial Services in New York, NY, holding a Series 66 designation with 16 years of industry experience. He has been with UBS since 2010. Barnhart serves on a steering committee for the Lincoln Center for the Performing Arts, contributing to fundraising and event participation efforts. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, using proprietary research and model-based asset allocations tailored to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Noah F

Series 66

New York, NY

UBS Financial Services

Noah Friedman is a financial advisor at UBS Financial Services in New York, NY, with 16 years of industry experience. He has held his current position at UBS since 2015 and holds the Series 66 designation. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and discretionary portfolio management. The firm combines institutional trading capabilities with wealth management services, leveraging proprietary research and model-based asset allocations to tailor plans to client goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

David P

Series 66

New York, NY

UBS Financial Services

David Peeler is a financial advisor with UBS Financial Services in New York, NY, holding a Series 66 designation and 15 years of industry experience. Prior to joining UBS in 2022, he worked at Bank of America and Merrill from 2011 to 2022. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, offering financial planning, portfolio management, and access to mutual funds and alternative products. The firm combines institutional trading capabilities with wealth management services and leverages proprietary research and model-based asset allocations to tailor client strategies.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Susan P

Series 63

New York, NY

UBS Financial Services

Susan Perlaki is a financial advisor at UBS Financial Services in New York, NY, with 33 years of industry experience. She has been with UBS since 2006 and holds a Series 63 designation. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm employs proprietary research and model-based asset allocations to tailor plans to clients' goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Christopher L

Series 63

New York, NY

UBS Financial Services

Christopher Lash is a financial advisor at UBS Financial Services in New York, NY, with 11 years of industry experience. He holds a Series 63 designation and has been with UBS since 2004. Outside of his advisory role, Lash serves as the chairperson for the annual golf outing fundraiser for Parkers Army, a nonprofit that awards scholarships to young athletes in memory of a child who died from leukemia. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management, leveraging proprietary research and institutional trading capabilities to tailor investment solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Nicholas D

Series 66, Series 63

New York, NY

UBS Financial Services

Nicholas Dailey is a financial advisor at UBS Financial Services with Series 63 and Series 66 credentials and one year of industry experience. He joined UBS in 2025 after completing his education at Adelphi University and Indiana University. Prior to his advisory role, he held a position at TileBar for one year. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and provides proprietary research and a broad range of capital markets services.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
user avatar

Matthew H

Series 63, Series 65

New York, NY

UBS Financial Services

Matthew Hoffman is a financial advisor with UBS Financial Services in New York, NY, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. Prior to joining UBS in 2021, he worked at J.P. Morgan Securities LLC for ten years. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and delivers advisory work using proprietary research and model-based asset allocations.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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