Uncommon Cents Investing
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Uncommon Cents Investing provides discretionary investment management and financial planning to individuals (including high‑net‑worth clients), employer‑sponsored retirement plans, trusts, and estates. The firm also offers ERISA Section 3(21) advisory services for retirement plans and limited consulting on topics such as estate planning, real estate, insurance, and private‑business investments.
Investment decisions are guided by client profiles and written investment plans, with a long‑term, tax‑conscious emphasis and fundamental analysis; the firm typically uses individual equities for the equity sleeve and may add ETFs, mutual funds, and fixed income for diversification. Portfolios are managed on a discretionary basis, with the firm willing to adjust trading frequency or take a more conservative asset allocation when it believes market conditions warrant it.
Noteworthy features in the brochure include reported use of advertising testimonials and that some investment adviser representatives are also licensed insurance agents who sell life insurance, long‑term care products, and fixed annuities—a practice the firm discloses as creating potential conflicts of interest. The firm also notes that some advisers host a syndicated radio program ("More for Your Money"), and it reports roughly $520 million in regulatory assets under management, which situates it at the higher end of AUM for a small‑team firm.
Client services
Expertise
Occupation focus
Fee options
$0+: Up to 1.20%, negotiable and variable based on account size, complexity, activity, or other reasons; maximum fee 1.20% Not specified - Not specified: ERISA plan advisory fees range from 0.25% to 1.00% annually
Up to $300 per hour for consulting services
Account minimum: $250,000
Main office
1215 Suffolk Dr., Unit 100
Janesville WI 53546
Advisors at this office
4
Most active in
Arizona · Florida · Illinois · Indiana · Texas · Wisconsin
Also doing business as
Uncommon Cents Investing · Uncommon Cents Investing, Inc · Uncommon Cents Investing, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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