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Uncommon Cents Investing

Updated today

Client AUM

$514,136,599

Clients

589

Advisors

4

of 4 employees

About

Uncommon Cents Investing provides discretionary investment management and financial planning to individuals (including high‑net‑worth clients), employer‑sponsored retirement plans, trusts, and estates. The firm also offers ERISA Section 3(21) advisory services for retirement plans and limited consulting on topics such as estate planning, real estate, insurance, and private‑business investments.

Investment decisions are guided by client profiles and written investment plans, with a long‑term, tax‑conscious emphasis and fundamental analysis; the firm typically uses individual equities for the equity sleeve and may add ETFs, mutual funds, and fixed income for diversification. Portfolios are managed on a discretionary basis, with the firm willing to adjust trading frequency or take a more conservative asset allocation when it believes market conditions warrant it.

Noteworthy features in the brochure include reported use of advertising testimonials and that some investment adviser representatives are also licensed insurance agents who sell life insurance, long‑term care products, and fixed annuities—a practice the firm discloses as creating potential conflicts of interest. The firm also notes that some advisers host a syndicated radio program ("More for Your Money"), and it reports roughly $520 million in regulatory assets under management, which situates it at the higher end of AUM for a small‑team firm.

Client services

Financial planning Portfolio management Consulting

Expertise

Wealth management Retirement withdrawal strategies Tax-loss harvesting Annuities

Occupation focus

Founder/Business Owner

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Fee options

Percentage

$0+: Up to 1.20%, negotiable and variable based on account size, complexity, activity, or other reasons; maximum fee 1.20% Not specified - Not specified: ERISA plan advisory fees range from 0.25% to 1.00% annually

Project-based

Up to $300 per hour for consulting services

Other

Account minimum: $250,000

Main office

1215 Suffolk Dr., Unit 100

Janesville WI 53546

Advisors at this office

4

Most active in

Arizona · Florida · Illinois · Indiana · Texas · Wisconsin

Also doing business as

Uncommon Cents Investing · Uncommon Cents Investing, Inc · Uncommon Cents Investing, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kristy J

Series 66

Janesville, WI

Uncommon Cents Investing

Kristy Jorgensen is a financial advisor at Uncommon Cents Investing with a Series 66 credential and one year of industry experience. She previously worked at Merrill for two years and has served in the Wisconsin Air National Guard 115th Fighter Wing since 2015. Uncommon Cents Investing provides discretionary investment management and financial planning to individuals, employer-sponsored retirement plans, trusts, and estates, employing a long-term, tax-conscious approach that incorporates fundamental analysis and diversified portfolios.

Wealth management Retirement withdrawal strategies Tax-loss harvesting Annuities Founder/Business Owner
user avatar

Sheena H

CFP®, Series 66

Janesville, WI

Uncommon Cents Investing

Sheena Hanson is a CFP® with 19 years of experience in the financial industry. She has worked at Uncommon Cents Investing since 2017 and previously spent 11 years at SII Investments, Inc. She also serves as a public notary for the state of Wisconsin. Uncommon Cents Investing is a team-based firm offering discretionary investment management and financial planning to individuals, employer-sponsored retirement plans, trusts, and estates. The firm follows a long-term, tax-conscious investment approach using fundamental analysis and typically manages portfolios with individual equities, ETFs, mutual funds, and fixed income instruments.

Wealth management Retirement withdrawal strategies Tax-loss harvesting Annuities Founder/Business Owner
user avatar

Gregory S

Series 65

Janesville, WI

Uncommon Cents Investing

Gregory Snyder is a financial advisor at Uncommon Cents Investing in Janesville, WI, with eight years of industry experience. He holds a Series 65 designation and has previously worked at General Motors and Fagan Automotive. Uncommon Cents Investing provides discretionary investment management and financial planning to individuals, employer-sponsored retirement plans, trusts, and estates, focusing on long-term, tax-conscious strategies primarily using individual equities complemented by ETFs, mutual funds, and fixed income for diversification. The firm manages approximately $520 million in regulatory assets and offers additional services including ERISA advisory and consulting on estate planning, real estate, insurance, and private-business investments.

Wealth management Retirement withdrawal strategies Tax-loss harvesting Annuities Founder/Business Owner
user avatar

John B

Series 63, Series 65

Janesville, WI

Uncommon Cents Investing

John Berkley is a financial advisor with Uncommon Cents Investing in Janesville, WI, holding Series 63 and Series 65 credentials and bringing 50 years of industry experience. His prior roles include positions at Highland Capital Brokerage and SII Investments, Inc., spanning four decades. Outside of advising, he is President of John Berkley, Inc., a business entity used for tax purposes. Uncommon Cents Investing is a team-based firm providing discretionary investment management and financial planning to individuals, retirement plans, trusts, and estates. The firm emphasizes long-term, tax-conscious strategies guided by client profiles and written investment plans, typically using individual equities supplemented by ETFs, mutual funds, and fixed income for diversification.

Wealth management Retirement withdrawal strategies Tax-loss harvesting Annuities Founder/Business Owner
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