United Brokerage Services inc logo

United Brokerage Services inc

Updated today

Client AUM

$347,839,851

Clients

1,368

Advisors

56

across 37 offices

About

United Brokerage Services, Inc. provides investment advisory services to individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, small businesses, and retirement plans, and makes wrap and unified managed account programs available through its clearing relationship with Wells Fargo Clearing Services. Programs described in the brochure include Asset Advisor, Personalized Unified Managed Account (PUMA), FundSource, CustomChoice, and a Private Advisor Network offering separately managed strategies.

The firm’s investment process emphasizes strategic and tactical asset allocation, use of mutual funds and ETFs, individual equity and fixed income selection, third‑party research, model portfolios, periodic rebalancing, and tax‑aware overlays when appropriate. UBS typically provides advice on a non‑discretionary basis—matching clients to managers, models, or household-level UMAs—while clients or selected Private Advisor Network managers may hold day‑to‑day discretionary authority where authorized.

UBS is owned by United Asset Management Corporation, a wholly owned subsidiary of United Bank, and is also registered as a broker‑dealer and FINRA member, so its advisory activity is conducted alongside brokerage and banking affiliations. The firm custodians client assets with Wells Fargo Clearing Services, has delegated certain proxy voting practices to Wells Fargo’s policies effective January 1, 2026, and reported approximately $753.9 million in non‑discretionary assets and no firm‑level discretionary AUM as of December 31, 2025.

Client services

Portfolio management

Expertise

Tax-loss harvesting Wealth management

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Fee options

Percentage

Main office

See office

514 Market Street

Parkersburg WV 26101

Advisors at this office

7

Most active in

Alabama · California · District of Columbia · Florida · Georgia · Hawaii · Kentucky · Maryland · New Jersey · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · West Virginia

Also doing business as

United Brokerage Services Inc · United Brokerage Services, Inc · United Insurance & Brokerage Services

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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John H

Series 66

Durham, NC

United Brokerage Services, INC

John Hawkins is a financial advisor at United Brokerage Services, Inc. with six years of industry experience. He holds the Series 66 designation and previously worked at FTB Advisors, PNC Bank, and Edward Jones. United Brokerage Services, Inc. provides investment advisory services to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm offers a range of managed account programs emphasizing strategic and tactical asset allocation, use of mutual funds and ETFs, and incorporates tax-aware strategies when appropriate.

Tax-loss harvesting Wealth management
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Shuron M

Series 63, Series 65

Washington, DC

United Brokerage Services, INC

Shuron Morton is a financial advisor at United Brokerage Services, Inc. with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at PNC Investments and Capital One Advisors. United Brokerage Services, Inc. provides investment advisory and brokerage services to individuals, corporate pension and profit-sharing plans, and trust clients through various wrap fee and advisory programs. The firm primarily manages client assets on a non-discretionary basis and is affiliated with United Bank through its parent company, United Asset Management Corporation.

Tax-loss harvesting Wealth management
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Jody B

Series 63, Series 65

Glen Allen, VA

United Brokerage Services, INC

Jody Bruce is a financial advisor with United Brokerage Services, Inc. He holds Series 63 and Series 65 licenses and has 25 years of industry experience. His prior roles include positions at Prudential Insurance Company of America, Pruco Securities LLC, Minnesota Life, Securian Financial Services, Virginia Asset Management, and Nationwide. He also serves as an agent with Midland National, focusing on fixed life insurance business. United Brokerage Services, Inc. provides investment advisory and brokerage services to individuals, corporate pension and profit-sharing plans, and trust clients through various wrap fee and advisory programs. The firm primarily manages assets on a non-discretionary basis, with investment approaches tailored by advisor and program, and maintains affiliations with United Bank and Wells Fargo.

Tax-loss harvesting Wealth management
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Samuel H

Series 63, Series 65

Lincolnton, NC

United Brokerage Services, INC

Samuel Hershberger is a financial advisor at United Brokerage Services, Inc. with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Edward Jones and J.J.B. Hilliard, W.L. Lyons, LLC. United Brokerage Services, Inc. provides investment advisory and brokerage services to individuals, corporate pension and profit-sharing plans, and trust clients through various wrap fee and advisory programs. The firm primarily manages client assets on a non-discretionary basis and is affiliated with United Bank through its parent company, United Asset Management Corporation.

Tax-loss harvesting Wealth management
user avatar

Shania M

Series 66

Fayetteville, NC

United Brokerage Services, INC

Shania Mason is a financial advisor with United Brokerage Services, Inc. She holds a Series 66 designation and has experience beginning in 2026. Prior to joining United Brokerage Services, she was affiliated with Equitable Advisors, LLC and Dillon Burdette. Outside of financial advising, Mason serves as a board member for Miracle Hunger and Trauma Solutions Organization and works as a freelance event planner. United Brokerage Services, Inc. provides investment advisory services to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm offers various managed account programs and emphasizes strategic asset allocation, use of mutual funds and ETFs, individual security selection, and periodic portfolio rebalancing.

Tax-loss harvesting Wealth management
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Jonathan S

Series 63, Series 65

Morgantown, WV

United Brokerage Services, INC

Jonathan Schnell is a financial advisor at United Brokerage Services, Inc. with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at TIAA-CREF and PNC Investments prior to joining his current firm. United Brokerage Services, Inc. provides investment advisory and brokerage services to individuals, corporate pension and profit-sharing plans, and trust clients through various programs. The firm primarily manages client assets on a non-discretionary basis and maintains an affiliation with United Bank, combining bank affiliation with a dual RIA and broker-dealer registration.

Tax-loss harvesting Wealth management
user avatar

Amanda G

Series 63, Series 65

Winchester, VA

United Brokerage Services, INC

Amanda Giangola is a financial advisor with United Brokerage Services, Inc. in Winchester, VA, holding Series 63 and Series 65 designations and having 12 years of industry experience. She has been with United Brokerage Services since 2015. United Brokerage Services, Inc. provides investment advisory services to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm emphasizes strategic and tactical asset allocation, mutual funds and ETFs, and employs a combination of non-discretionary advice and discretionary management through a variety of programs and model portfolios.

Tax-loss harvesting Wealth management
user avatar

Brian K

Series 63, Series 66

Wilmington, NC

United Brokerage Services, INC

Brian Karg is a financial advisor at United Brokerage Services, Inc. with 11 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at First Citizens Investor Services and First Citizens Bank. Outside of his advisory role, he volunteers as treasurer for the Wilmington Junior Seahawks hockey team, handling accounting and bookkeeping duties. United Brokerage Services, Inc. provides investment advisory and brokerage services to individuals, corporate pension and profit-sharing plans, and trust clients through various managed account and advisory programs. The firm primarily manages client assets on a non-discretionary basis and is affiliated with United Asset Management Corporation, a subsidiary of United Bank.

Tax-loss harvesting Wealth management
user avatar

Patricia C

Series 66

Wheeling, WV

United Brokerage Services, INC

Patricia Caprarese is a financial advisor with United Brokerage Services, Inc., holding a Series 66 designation and four years of industry experience. Her prior roles include positions at JPMorgan Chase Bank, N.A., J.P. Morgan Securities, and United Bank. United Brokerage Services, Inc. offers investment advisory and brokerage services to individuals, corporate pension and profit-sharing plans, and trust clients through various programs. The firm predominantly manages client assets on a non-discretionary basis and combines a banking affiliation with a dual registration as both an RIA and a broker-dealer.

Tax-loss harvesting Wealth management
user avatar

Brian D

Series 66

Morgantown, WV

United Brokerage Services, INC

Brian Dean is a Series 66-licensed advisor with United Brokerage Services, Inc. in Morgantown, WV, where he has worked since 2016. He has 25 years of industry experience. Dean serves as a volunteer board member of the Bo Pare Foundation, participating in decisions on funding for park projects in the Morgantown area. United Brokerage Services provides investment advisory services to individuals, trusts, charitable organizations, small businesses, and retirement plans. The firm emphasizes strategic and tactical asset allocation using mutual funds, ETFs, individual equities, fixed income, and third-party research, typically advising on a non-discretionary basis while offering various managed account programs.

Tax-loss harvesting Wealth management
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William M

Series 66

Myrtle Beach, SC

United Brokerage Services, INC

William Miller is a financial advisor at United Brokerage Services, Inc. with three years of industry experience. He holds a Series 66 designation and has worked at firms including Equitable Advisors, LLC, Bank of America N.A., Merrill, and First Bank. In addition to his advisory role, he serves as a sales and service representative at United Bank. United Brokerage Services, Inc. provides investment advisory services to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm offers various managed account programs and employs a strategic and tactical asset allocation approach using mutual funds, ETFs, individual securities, and third-party research.

Tax-loss harvesting Wealth management
user avatar

Lori P

Series 63, Series 66

Parkersburg, WV

United Brokerage Services, INC

Lori Pointer is a financial advisor at United Brokerage Services, Inc. with 12 years of industry experience. She holds Series 63 and Series 66 designations and has previously worked at Hazlett, Burt & Watson, Inc., Schwendeman Agency Inc, and WesBanco Securities, Inc. United Brokerage Services, Inc. provides investment advisory services to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm’s investment approach emphasizes strategic and tactical asset allocation, the use of mutual funds, ETFs, individual securities, and third-party research, typically offering advice on a non-discretionary basis.

Tax-loss harvesting Wealth management
user avatar

Shane M

Series 66

Martinsburg, WV

United Brokerage Services, INC

Shane Marrone is a financial advisor with United Brokerage Services, Inc. He holds a Series 66 designation and has five years of industry experience. Prior to his current role, he worked at United Bank for eight years. Marrone serves as a board member for Good Shepherd Interfaith Volunteer Caregivers in Shepherdstown, WV. United Brokerage Services, Inc. provides investment advisory and brokerage services to individuals, corporate pension and profit-sharing plans, and trust clients through various wrap fee and advisory programs. The firm primarily manages client assets on a non-discretionary basis and is affiliated with United Asset Management Corporation, a subsidiary of United Bank.

Tax-loss harvesting Wealth management
user avatar

Andrew M

Series 66

Vienna, VA

United Brokerage Services, INC

Andrew Mccully is a financial advisor at United Brokerage Services, Inc. with 21 years of industry experience. He holds a Series 66 designation and has been with United Brokerage Services since 2007. In addition to his advisory role, he serves as a Senior Trust Advisor at United Bank. United Brokerage Services, Inc. provides investment advisory services to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm offers a range of managed account programs and emphasizes strategic asset allocation, use of mutual funds and ETFs, and tax-aware portfolio management, primarily providing advice on a non-discretionary basis.

Tax-loss harvesting Wealth management
user avatar

Tristan H

Series 66

Reston, VA

United Brokerage Services, INC

Tristan Hawkins is a financial advisor with United Brokerage Services, Inc., holding a Series 66 designation and 25 years of industry experience. He has been with United Brokerage Services since 2016. United Brokerage Services, Inc. provides investment advisory services to individuals, including high-net-worth clients, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm offers various wrap and unified managed account programs and employs a process that includes strategic and tactical asset allocation, use of mutual funds and ETFs, individual equity and fixed income selection, third-party research, and tax-aware overlays.

Tax-loss harvesting Wealth management
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