Unity Financial Planning Group LLC logo

Unity Financial Planning Group LLC

Updated today

Client AUM

$71,000,000

Clients

208

Advisors

6

across 3 offices

About

Unity Financial Planning Group is a team-based registered investment adviser that serves individual and high-net-worth clients as well as employer-sponsored retirement plans. The firm offers comprehensive financial planning, ongoing portfolio management, and retirement-plan advisory services — including ERISA 3(21) and 3(38) fiduciary options — along with a subscription-style planning access model.

The firm’s investment process emphasizes fundamental analysis, strategic asset allocation, and long-term holdings implemented through a mix of ETFs, mutual funds, and individual equities, with periodic monitoring and rebalancing. Unity also integrates ancillary professionals into its service model — coordinating tax-preparation services with an independent accounting firm and providing basic estate-document preparation through an independent law firm as part of certain planning engagements.

Distinctive features include ownership of an affiliated lead-generation and networking platform (Unity Concierge), the firm’s use of third-party solicitors for client referrals, and principals’ operation of an independent insurance agency and other outside business activities. These affiliated relationships and referral arrangements are disclosed in the firm’s brochure and are managed through the firm’s compliance procedures to address potential conflicts of interest.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General estate planning guidance Tax-loss harvesting

Occupation focus

Retired Founder/Business Owner

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Fee options

Fixed

Financial planning fixed fees starting at $2,995 for Planning Package and $4,995 for Legacy Package; annual maintenance fees of $750 and $1,250 respectively starting year two

Percentage

$0 - $250,000: Max 2% $250,001 - $500,000: Max 1.75% $500,001+: Max 1.50%

Subscriptions

Subscription fee of $50 per month

Main office

See office

1275 Shiloh Rd NW, Suite 2730

Kennesaw GA 30144

Advisors at this office

4

Most active in

Georgia · Indiana · Kansas · Michigan · Ohio

Also doing business as

Beneficiary Wealth Management · Unity Financial Planning Group LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Robert T

Series 63, Series 65

Kennesaw, GA

Unity Financial Planning Group LLC

Robert Takacs is a financial advisor at SB Advisory, LLC with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Morgan Stanley Private Bank, National Association, Oppenheimer & Co. Inc, and San Blas Advisory. He has served as treasurer of the Marine Corp Coordinating Council of Georgia, a registered charitable organization, for approximately seven years. SB Advisory, LLC provides investment advisory and financial planning services to individuals, high-net-worth clients, and businesses, offering portfolio management, retirement plan services, and access to third-party money managers. The firm uses a combination of technical, fundamental, and qualitative analysis to tailor portfolios and manages assets primarily on a non-discretionary basis.

General retirement planning General estate planning guidance Tax-loss harvesting Retired Founder/Business Owner
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Wade M

Series 63, Series 65

Acworth, GA

Unity Financial Planning Group LLC

Wade Marcy is a financial advisor at Unity Financial Planning Group LLC with Series 63 and Series 65 licenses and four years of industry experience. Prior to joining Unity in 2024, he held roles at Pruco Securities LLC, The Prudential Insurance Company of America, and Thrivent Financial. Outside of his advisory work, Mr. Marcy owns Unity Life & Legacy, an insurance business focused on clients' insurance needs and group insurance for businesses, and co-manages Financial Concierge Partners, LLC, a networking platform for referral partners. Unity Financial Planning Group is a team-based registered investment adviser serving individual and high-net-worth clients as well as employer-sponsored retirement plans. The firm provides comprehensive financial planning, portfolio management, and retirement-plan advisory services, employing a fundamental analysis and strategic asset allocation approach with an integrated network of ancillary professionals.

General retirement planning General estate planning guidance Tax-loss harvesting Retired Founder/Business Owner
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James J

Series 66

Kennesaw, GA

Unity Financial Planning Group LLC

James Jennings Jr. is a financial advisor at Unity Financial Planning Group LLC with 17 years of industry experience. He holds a Series 66 credential and has worked at firms including NFP and Silver Oak Securities. Jennings is also involved with nonprofit organizations supporting education, serving as an officer and director for the Paulding Education Foundation and the Bartow Edification Foundation. Unity Financial Planning Group is a team-based registered investment adviser serving individual and high-net-worth clients as well as employer-sponsored retirement plans. The firm provides comprehensive financial planning, portfolio management, and retirement-plan advisory services using a disciplined investment process focused on fundamental analysis and long-term holdings.

General retirement planning General estate planning guidance Tax-loss harvesting Retired Founder/Business Owner
user avatar

Michael T

ChFC®, Series 63, Series 65, Series 66

Kennesaw, GA

Unity Financial Planning Group LLC

Michael Turgeon is a financial advisor at Unity Financial Planning Group LLC with over 38 years of industry experience. He holds the ChFC® designation and securities licenses (Series 63, 65, 66). Prior to joining Unity Financial Planning Group in 2025, he worked at firms including LPL Enterprise, Prudential Insurance Company of America, and Thrivent Financial. Outside of advising, he leads an invention project in the apparel industry focused on innovative accessories and co-manages a financial networking platform. Unity Financial Planning Group is a team-based registered investment adviser serving individual and high-net-worth clients as well as employer-sponsored retirement plans. The firm provides comprehensive financial planning, portfolio management, and retirement-plan advisory services, emphasizing fundamental analysis, strategic asset allocation, and long-term holdings implemented through ETFs, mutual funds, and individual equities.

General retirement planning General estate planning guidance Tax-loss harvesting Retired Founder/Business Owner
user avatar

Benjamin T

Series 66

Kennesaw, GA

Unity Financial Planning Group LLC

Benjamin Treece is a financial advisor with Unity Financial Planning Group LLC in Kennesaw, GA, holding a Series 66 designation and 15 years of industry experience. He previously worked at San Blas Advisory and San Blas Securities and has been involved in various business activities including writing an informational newsletter called Pickle Jar Finance and consulting on a software solution for statistical analysis. He is also an owner of a staffing company and has experience managing private business ventures. Unity Financial Planning Group serves individuals, families, and high-net-worth clients, as well as employer-sponsored retirement plans. The firm provides comprehensive financial planning and discretionary portfolio management using a combination of individual stocks, ETFs, and mutual funds, guided by customized Investment Policy Statements and a mix of proprietary and tailored portfolios.

General retirement planning General estate planning guidance Tax-loss harvesting Retired Founder/Business Owner
user avatar

Matthew H

Series 63, Series 66

Lawrence, KS

Unity Financial Planning Group LLC

Matthew Hertig is a financial advisor with Unity Financial Planning Group LLC, holding Series 63 and Series 66 designations and seven years of industry experience. His professional background includes roles at Owner Advisory Group and Thrivent Financial, as well as a 17-year tenure at Alight Analytics. Unity Financial Planning Group is a team-based registered investment adviser serving individual and high-net-worth clients, along with employer-sponsored retirement plans. The firm offers comprehensive financial planning and portfolio management, using a strategic, long-term investment approach that incorporates ETFs, mutual funds, and individual equities, and coordinates ancillary professional services such as tax preparation and estate-document assistance.

General retirement planning General estate planning guidance Tax-loss harvesting Retired Founder/Business Owner
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