Universal Financial Advisors, LLC logo

Universal Financial Advisors, LLC

Updated today

Client AUM

$276,421,396

Clients

326

Advisors

9

across 3 offices

About

Universal Financial Advisors, LLC serves individuals (including high‑net‑worth clients), retirement plans, trusts, estates, charitable organizations and business entities, offering comprehensive financial planning, discretionary portfolio management, and retirement‑plan consulting. The brochure reports the firm has nine advisors, 326 clients, and $277,496,642 in discretionary assets under management (with additional assets under advisement).

The firm generally manages client portfolios on a discretionary basis and emphasizes asset allocation and diversification grounded in Modern and Post‑Modern Portfolio Theory, using mutual funds, ETFs, individual debt and equity securities, options, and, when appropriate, Independent Managers. UFA tailors allocations to client risk tolerance and time horizon, conducts at least quarterly reviews, and describes ERISA/DOL fiduciary processes when advising retirement accounts.

The brochure highlights several features that differ from many peers: UFA offers a Wrap Fee Account administered through Charles Schwab & Co., Inc., under which an inclusive fee covers management, brokerage and custody and the firm receives a portion of the wrap fee, and it provides discretionary management for directly held American Funds accounts serviced by American Funds Service Company (transfer‑agent platform). The materials also disclose advisor affiliations with Osaic Wealth, Inc. and insurance licensure, note use of Schwab institutional platform services and other third‑party support, and indicate the firm references third‑party ratings in its marketing materials.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees for financial planning and consulting services generally range from $1,000 to $10,000 depending on scope and complexity

Percentage

Generally fees range from less than 1% annually to no more than 2.5% annually (exact fee disclosed in Advisory Agreement based on client plan)

Commissions

Certain IARs in individual capacities as registered representatives of Osaic Wealth, Inc. may provide commission-based brokerage and insurance services; commissions vary and are described in brochure

Project-based

Financial planning and consulting fees generally range from $1,000 to $10,000 on a fixed fee basis; hourly fees also offered but not specifically quantified

Other

Account minimum: $75,000 per account (can be aggregated) Minimum fee: $50 annually per advisory account Minimum Platform Service Fee (MPSF), may be waived based on household aggregation

Main office

See office

333 S. Kirkwood Road, Suite 301

St. Louis MO 63122

Advisors at this office

7

Most active in

California · Florida · Illinois · Missouri · North Carolina · Texas · Virginia

Also doing business as

Universal Financial Advisors, LLC · Universal Financial Planning Consultants, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Anna M

CFP®, ChFC®, Series 66

St. Louis, MO

Universal Financial Advisors, LLC

Anna Meurer is a financial advisor at Universal Financial Advisors, LLC with 15 years of industry experience. She holds the CFP®, ChFC®, and Series 66 designations. Her prior experience includes roles at Osaic Wealth, Inc., Securities America, Inc., and LPL Financial. Outside of advising, she is involved in several volunteer activities, including serving on the board of The Salvation Army - St. Charles and participating in community organizations focused on supporting vulnerable populations. Universal Financial Advisors, LLC serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities with comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting. The firm emphasizes asset allocation and diversification based on Modern and Post-Modern Portfolio Theory and manages client portfolios primarily on a discretionary basis.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

Corey M

Series 66

Wood River, IL

Universal Financial Advisors, LLC

Corey Myers is a financial advisor at Universal Financial Advisors, LLC with 27 years of industry experience. He holds the Series 66 designation and previously worked at Commonwealth Financial Network for 23 years. Outside of his advisory role, Myers operates a tax preparation and accounting service through Tomerlin Bookkeeping Service, Inc. Universal Financial Advisors, LLC serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities by providing comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting. The firm manages client portfolios using asset allocation and diversification strategies based on Modern and Post-Modern Portfolio Theory and conducts regular portfolio reviews tailored to client risk tolerance and time horizon.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

Stephanie L

Series 66

St. Louis, MO

Universal Financial Advisors, LLC

Stephanie Longanecker is a financial advisor at Universal Financial Advisors, LLC in St. Louis, Missouri, with eight years of industry experience. She holds a Series 66 designation and previously worked at Cambridge Investment Research Advisors, Inc. from 2018 to 2026. Outside of her advisory role, she is the founder of Pages by Stephanie, a separate business venture. Universal Financial Advisors serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, providing comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting. The firm manages client portfolios with an emphasis on asset allocation and diversification based on Modern and Post-Modern Portfolio Theory, tailoring strategies to client risk tolerance and time horizon.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

Brian L

CFP®, Series 63, Series 65

St. Louis, MO

Universal Financial Advisors, LLC

Brian Lock is a CFP® professional with 28 years of industry experience, currently serving as a financial advisor at Universal Financial Advisors, LLC. He has held roles at several firms, including Securities America Inc and Beam Asset Management, and is a principal at an independent RIA. Outside of his advisory work, he volunteers with L.O.V.E. of KDHX, a community organization focused on leadership change and accountability at a local radio station, where he organizes fundraising events and contributes editorial content. Universal Financial Advisors, LLC serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities with comprehensive financial planning and discretionary portfolio management. The firm emphasizes asset allocation and diversification using Modern and Post-Modern Portfolio Theory and manages portfolios tailored to clients’ risk tolerance and time horizon.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

Anthony R

Series 66

St. Louis, MO

Universal Financial Advisors, LLC

Anthony Rich is a financial advisor with Universal Financial Advisors, LLC in St. Louis, MO, holding a Series 66 designation and 12 years of industry experience. He has worked at firms including Cambridge Investment Research Advisors and Edward Jones. Rich serves as a Public Affairs Flight Commander for the Missouri Air National Guard and is a board member of St. Joseph School, a private Catholic school. Universal Financial Advisors, LLC serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, providing comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting. The firm emphasizes asset allocation and diversification based on Modern and Post-Modern Portfolio Theory and manages client portfolios on a discretionary basis.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

Susan S

CFP®, Series 63

St. Louis, MO

Universal Financial Advisors, LLC

Susan Sommer is a Certified Financial Planner® with 34 years of industry experience. She is currently an advisor at Universal Financial Advisors, LLC and has held prior roles at OSAIC, Securities America, Inc., Beam Asset Management, and PFG Advisors, LLC. Outside of her advisory work, she participates in a women's networking group focused on marketing collaboration among financial professionals. Universal Financial Advisors, LLC serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, providing comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting. The firm’s investment approach emphasizes asset allocation and diversification based on Modern and Post-Modern Portfolio Theory, tailoring portfolios to client risk tolerance and time horizon.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

Grant R

Series 65

St. Louis, MO

Universal Financial Advisors, LLC

Grant Richars is a financial advisor at Universal Financial Advisors, LLC with one year of industry experience. He holds the Series 65 designation and has prior experience with Northwestern Mutual and Four Process. Universal Financial Advisors serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities, offering comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting. The firm manages portfolios based on asset allocation and diversification principles, tailoring strategies to client risk tolerance and time horizon.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

William A

Series 66

St. Louis, MO

Universal Financial Advisors, LLC

William Albair is a financial advisor with Universal Financial Advisors, LLC in St. Louis, MO, holding a Series 66 designation and 21 years of industry experience. His previous roles include positions at PFG Advisors, LLC, Securities America, Inc., BEAM Asset Management, and Financial and Investment Management Advisors, Inc. In addition to advisory work, he maintains a licensed insurance agent role. Universal Financial Advisors, LLC serves a diverse client base including individuals, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities. The firm offers comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting, with an investment approach centered on asset allocation and diversification guided by Modern and Post-Modern Portfolio Theory.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
user avatar

Gregory W

Series 63, Series 66

Lake Winnebago, MO

Universal Financial Advisors, LLC

Gregory Wozniak is a financial advisor at Universal Financial Advisors, LLC with 23 years of industry experience. He holds Series 63 and Series 66 designations and has previously worked at PFG Advisors, LLC, Securities America, Inc., Beam Asset Management, LLC, and is the owner of True Compass Financial, LLC. Outside of his advisory work, Wozniak serves as president of the Lions Club of Lake Winnebago Foundation and holds volunteer positions with the Lake Winnebago Lions Club and the local homeowners association. Universal Financial Advisors, LLC serves individuals, retirement plans, trusts, estates, charitable organizations, and business entities with comprehensive financial planning, discretionary portfolio management, and retirement-plan consulting. The firm emphasizes asset allocation and diversification based on Modern and Post-Modern Portfolio Theory, managing client portfolios on a discretionary basis while tailoring allocations to client risk tolerance and time horizon.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Concentrated stock management Options & derivatives strategies Wealth management Founder/Business Owner Executive
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