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Universal Financial Advisors, LLC

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Client assets under management

$276,421,396

Clients

326

21% high-net-worth

Advisors

8

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

41

Low

Average account size

$847,918

About

Universal Financial Advisors, LLC serves individual clients (including high-net-worth individuals) as well as pension and profit-sharing plans, trusts, estates, charities, and business entities, offering comprehensive financial planning, discretionary investment and wealth management, and retirement plan consulting. The firm’s brochure reports approximately $277 million in discretionary assets under management and describes both portfolio management for individuals and specialized institutional services for plan sponsors.

The firm’s investment approach emphasizes asset allocation and diversification informed by Modern and Post‑Modern Portfolio Theory and behavioral finance, with portfolios built from mutual funds, ETFs, individual equity and debt securities, options, and, at times, independent managers. UFA tailors strategies to client risk tolerance and time horizon, monitors accounts regularly, and discloses that some advisers may use techniques such as market timing, sector rotation, concentrated positions, and may incorporate emerging technologies (including AI) as a complement to research while noting associated risks.

Compared with many peers, UFA discloses and operates a wrap fee program administered through Charles Schwab & Co., Inc., in which the firm may receive a portion of the wrap fee, and its brochure describes promoter/referral arrangements it may pay for client introductions. The firm also discloses relationships that can create incentive conflicts—such as some IARs who are registered representatives of Osaic Wealth, Inc. and licensed insurance agents—and indicates it advertises third‑party ratings and receives custodial and technology benefits from recommended custodians.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Concentrated stock management Options & derivatives strategies

Occupation focus

Executive Founder/Business Owner

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Fee options

Fixed

Fixed fees for financial planning and consulting services generally range from $1,000 to $10,000 depending on scope and complexity

Percentage

Generally ranges from less than 1% to no more than 2.5% annually, varies by portfolio size and services rendered

Commissions

Certain IARs may provide securities brokerage services under separate commission-based arrangement as registered representatives of Osaic Wealth, Inc.

Project-based

Hourly fees charged for financial planning and consulting services; specific rates not stated

Other

Account minimum: $75,000 per account (can be aggregated) Minimum fee: Minimum Platform Service Fee (MPSF) of $50 annually per advisory account, may be waived based on aggregate household accounts Fee-only: Financial planning and consulting fees generally range from $1,000 to $10,000 on a fixed fee basis; hourly fees also charged but specifics not stated

Main office location

Universal Financial Advisors, LLC

333 S. Kirkwood Road, Suite 301

St. Louis MO 63122, United States

Number of offices

3

Most active in

Florida · Illinois · Missouri · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Anna M

CFP®, ChFC®, Series 66

St. Louis, MO

Universal Financial Advisors, LLC

Anna Meurer is a financial advisor at Universal Financial Advisors, LLC with 14 years of industry experience. She holds the CFP®, ChFC®, and Series 66 credentials and has previously worked at Securities America, Inc. Outside of her advisory role, she owns a small business, Yellow Shed Creations, which designs and sells custom t-shirts and wine glasses, and volunteers with several community organizations including the Salvation Army and local chambers of commerce. Universal Financial Advisors serves individual investors, retirement plans, trusts, estates, charitable organizations, and businesses by providing comprehensive financial planning, investment management, and retirement consulting. The firm tailors portfolios based on client-specific risk tolerance and objectives, utilizing a diversified approach informed by Modern and Post-Modern Portfolio Theory and offers both discretionary portfolio management and standalone planning services.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Corey M

Series 66

Wood River, IL

Universal Financial Advisors, LLC

Corey Myers is a financial advisor at Universal Financial Advisors, LLC with 26 years of industry experience. He holds a Series 66 designation and has previously worked at Commonwealth Financial Network for 23 years. Outside of his advisory role, Myers operates Tomerlin Bookkeeping Service, Inc., providing tax preparation and accounting services. Universal Financial Advisors serves individual investors, retirement plans, trusts, estates, charitable organizations, and business entities by offering comprehensive financial planning, investment management, and retirement plan consulting. The firm employs a tailored investment approach based on asset allocation and diversification principles from Modern and Post-Modern Portfolio Theory, managing discretionary portfolios with a variety of securities and strategies.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Brian L

CFP®, Series 63, Series 65

St. Louis, MO

Universal Financial Advisors, LLC

Brian Lock is a CFP® with 27 years of industry experience, currently serving as a principal at Universal Financial Advisors, LLC in St. Louis, MO. His prior experience includes roles at Osaic Wealth, Inc., PFG Advisors, LLC, Securities America Inc., and Beam Asset Management, LLC. Outside of his advisory work, he volunteers with L.O.V.E. of KDHX, a community radio advocacy group, where he helps organize fundraising events and writes editorial articles. Universal Financial Advisors serves individual investors, including high-net-worth clients, as well as retirement plans, trusts, estates, charitable organizations, and business entities. The firm offers comprehensive financial planning, investment and wealth management, and retirement plan consulting, employing a tailored, asset-allocation-driven approach informed by Modern and Post-Modern Portfolio Theory while providing discretionary portfolio management and fiduciary services.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Anthony R

Series 66

St. Louis, MO

Universal Financial Advisors, LLC

Anthony Rich is a financial advisor with Universal Financial Advisors, LLC in St. Louis, Missouri, holding a Series 66 designation and 11 years of industry experience. His prior roles include positions at Cambridge Investment Research Advisors, Edward Jones, and OSAIC Wealth Inc. Outside of his advisory work, he serves as a Public Affairs Flight Commander for the Missouri Air National Guard and is a board member of St. Joseph School, a private Catholic school. Universal Financial Advisors serves individual investors, retirement plans, trusts, estates, charitable organizations, and business entities by providing comprehensive financial planning, investment management, and retirement plan consulting. The firm employs an asset-allocation and diversification framework informed by Modern and Post-Modern Portfolio Theory and offers fiduciary services with tailored portfolios based on clients’ risk tolerance and objectives.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Susan S

CFP®, Series 63

St. Louis, MO

Universal Financial Advisors, LLC

Susan Sommer is a CFP® with 34 years of experience in the financial services industry. She is currently with Universal Financial Advisors, LLC and has held prior roles at Osaic Wealth, Inc., PFG Advisors, LLC, Securities America, Inc., and Beam Asset Management. Outside of her advisory work, she participates in a women’s networking group focused on collaborative marketing efforts among financial professionals. Universal Financial Advisors, LLC serves individual investors, retirement plans, trusts, estates, charitable organizations, and business entities with comprehensive financial planning, investment management, and retirement plan consulting. The firm employs a diversified, asset-allocation approach informed by Modern and Post-Modern Portfolio Theory and offers tailored portfolios monitored on an ongoing basis.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Grant R

Series 65

St. Louis, MO

Universal Financial Advisors, LLC

Grant Richars is a financial advisor at Universal Financial Advisors, LLC in St. Louis, MO, holding a Series 65 designation. He began his advisory career in 2025 and has prior experience in educational roles at Southern Illinois University and Southwestern Illinois College. Universal Financial Advisors serves individual investors, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities. The firm offers comprehensive financial planning, investment and wealth management, and retirement plan consulting, using diversified portfolios tailored to client-specific risk tolerance and goals.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
user avatar

William A

Series 66

St. Louis, MO

Universal Financial Advisors, LLC

William Albair is a financial advisor at Universal Financial Advisors, LLC with 21 years of industry experience. He holds the Series 66 designation and has worked at several firms, including Securities America, Inc. and PFG Advisors, LLC. Outside of advising, he is also licensed as an insurance agent. Universal Financial Advisors serves individual investors, retirement plans, trusts, estates, charitable organizations, and business entities with comprehensive financial planning, investment management, and retirement plan consulting. The firm manages discretionary portfolios using a range of securities and applies asset-allocation strategies informed by Modern and Post-Modern Portfolio Theory.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
user avatar

Gregory W

Series 63, Series 66

Lake Winnebago, MO

Universal Financial Advisors, LLC

Gregory Wozniak is a financial advisor at Universal Financial Advisors, LLC with 23 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at firms including Securities America, Inc. and PFG Advisors, LLC. Outside of his advisory role, he serves as president of the Lions Club of Lake Winnebago Foundation, a nonprofit charitable organization. Universal Financial Advisors serves individual investors, retirement plans, trusts, estates, charitable organizations, and business entities, offering comprehensive financial planning, investment and wealth management, and retirement plan consulting. The firm tailors portfolios based on clients’ risk tolerance, time horizon, and liquidity needs, using an asset-allocation framework informed by Modern and Post-Modern Portfolio Theory.

Concentrated stock management Options & derivatives strategies Executive Founder/Business Owner
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