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Valkyrie Financial

Updated today

Client assets under management

$8,390,931

Clients

22

5% high-net-worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor with up to 2 employees

Clients per advisor

22

Typical

Average account size

$381,406

About

Valkyrie Financial provides discretionary portfolio management, ongoing comprehensive financial planning on a monthly subscription basis, and project‑based planning engagements for individual and high‑net‑worth clients. The firm develops individualized investment policy statements and constructs portfolios to meet each client’s stated objectives and constraints.

Investment implementation is primarily passive, using index mutual funds and exchange‑traded funds to achieve asset‑class exposure while emphasizing low turnover and tax efficiency, and the adviser supplements that approach with both fundamental and cyclical analysis to inform allocation decisions. Accounts are managed on a discretionary basis with clients able to impose reasonable restrictions, and the firm typically executes trades on an account‑by‑account basis rather than using aggregated block trades.

Distinctive features include an ongoing planning offering that incorporates investment management at no additional charge for subscribers and the firm’s small scale—roughly $8.4 million in AUM across 22 clients—managed by a solo CFP®‑credentialed principal. The firm reports no related‑party compensation, does not recommend outside managers or participate in wrap programs, and relies on custodian statements for reporting rather than providing separate written portfolio reports to investment advisory clients.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance

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Fee options

Percentage

1% annually (tiered fee, exact tiers not fully detailed but fee is calculated on a tiered basis)

Project-based

Project-Based Financial Planning at $350 per hour (negotiable)

Subscriptions

Ongoing Comprehensive Financial Planning monthly fees ranging from $200 to $700 (based on complexity and client needs, negotiable)

Other

Fee-only: Project-Based Financial Planning at $350 per hour (negotiable)

Main office location

Valkyrie Financial

Appleton WI, United States

Number of offices

1

Most active in

Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Sarah P

CFP®

Appleton, WI

Valkyrie Financial

"Wealth is the ability to truly experience life." -- Henry David Thoreau Helping people define their life aspirations and getting their money in line with those dreams is what LIGHTS. ME. UP. And I'm doing it while making personal finance less intimidating. It is the reason I became a CERTIFIED FINANCIAL PLANNER™ professional. After 10 years working in personal finance I decided I had had enough of the "old" model where middle-aged white guys in suits help already wealthy people get more wealthy. I focus on empowering people born in the '80's and '90's to take control of their financial lives. Instead of doing a long, deep, mind-numbing presentation where I talk at my clients, I prefer to work in short and consistent bursts so we will actually make progress and show you this stuff doesn't have to be so hard. If money is a tool you aren't really sure how to use, I encourage you to reach out to me. I want to develop a long-term relationship to understand your unique past, present and future to craft recommendations fit for you. Let's find your wealth, together. In my spare time, you can find me passionately advocating for women's rights - I currently hold a seat on the board of the Women's Fund for the Fox Valley Region - and burning off my extra energy through kickboxing, strength training, running, and/or cross-country skiing. All this activity is necessary because I bake the best cakes and cheesecakes; ask nicely and I might share a piece! Read Sarah's blog here: https://valkyriefinancial.wordpress.com/blog/

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance Women Professionals Single Women Gen Y/Millennials (Born 1980-1995)
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