Values First Advisors, Inc. logo

Values First Advisors, Inc.

Updated today

Client assets under management

$213,279,753

Clients

967

8% high-net-worth

Advisors

7

of 12 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

138

Very High

Average account size

$220,558

About

Values First Advisors serves individuals (including high‑net‑worth clients), trusts, estates, retirement plans and charitable organizations with portfolio management and financial planning services, and it also offers retirement‑plan advisory, donor‑advised fund management, and periodic educational workshops and seminars. The firm typically charges asset‑based advisory fees and manages accounts on both discretionary and non‑discretionary bases.

The firm integrates a Biblically Responsible Investing (BRI) overlay into client portfolios, employing negative screens (e.g., abortion, embryonic stem‑cell research, pornography, alcohol, tobacco, gambling) and positive screens (e.g., life‑enhancing products, stewardship practices) while investing across individual stocks, bonds, mutual funds, ETFs and certain alternative exposures. VFA implements portfolios through a mix of in‑house model management and third‑party sub‑advisers, and it describes use of third‑party screening and scoring systems and an external consultant as inputs to its research and asset‑allocation process.

Compared with many peers, the firm emphasizes its faith‑based BRI framework and explicitly documents its use of third‑party screening, scoring and research resources, including directing clients to public sub‑adviser disclosure information; the brochure also describes a model program that uses sub‑advisers and fractional‑share accounting through a custodial platform. The firm’s combination of faith‑based screening, an adviser‑managed model structure with external sub‑advisers, and added services such as donor‑advised fund management and client workshops is a notable aspect of its service mix.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Charitable giving & philanthropy

Occupation focus

Founder/Business Owner

Demographic focus

Religious/faith focused

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Fee options

Percentage

Less than $500,000 - $499,999: 1.75% annually (Schwab or Other Custodian, Schedule A) $500,000 - $999,999: 1.50% annually (Schwab or Other Custodian, Schedule A) $0 - $3,000,000: 1.00% annually (tiered, Schwab or Other Custodian, Schedule B) $3,000,001 - $5,000,000: 0.75% annually (tiered, Schwab or Other Custodian, Schedule B) $5,000,001 - $10,000,000: 0.50% annually (tiered, Schwab or Other Custodian, Schedule B) $10,000,001 - $20,000,000: 0.40% annually (tiered, Schwab or Other Custodian, Schedule B) $20,000,001+: 0.30% annually (tiered, Schwab or Other Custodian, Schedule B) Less than $500,000 - $499,999: 1.25% annually (GSCS accounts) $500,001 - $999,999: 1.00% annually (GSCS accounts) $1,000,000+: 0.70% annually (GSCS accounts)

Commissions

Insurance products commissions received by certain representatives; disclosed before transaction.

Project-based

Hourly rates: $60 (admin), $300 (standard advisor), $450 (principal advisors) for financial planning and consultations.

Subscriptions

Retainer fee of $125 per calendar year (non-refundable) for Non-discretionary, Non-supervisory Advice and Consultations, plus hourly fees.

Other

Account minimum: $100 per month minimum fee for Asset Allocation Services; minimum account sizes are negotiable and reviewed case-by-case. No specific dollar account minimum clearly stated. Minimum fee: Minimum fee for Asset Allocation Services is $100 per month. Fee-only: Hourly fees ranging from $60 (admin) to $450 per hour depending on staff and client advisor.

Main office location

Values First Advisors, Inc.

801 Sunset Drive, Suite C100

Johnson City TN 37604, United States

Number of offices

4

Most active in

Alabama · Arkansas · Florida · Georgia · Illinois · Iowa · Kansas · Kentucky · Louisiana · Michigan · Mississippi · Missouri · New Mexico · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Benjamin N

CFP®, Series 65

Johnson City, TN

Values First Advisors, Inc.

Benjamin Nunn is a CFP® and Series 65-registered advisor with 11 years of industry experience. He has been with Values First Advisors, Inc. since 2014. Outside of his advisory role, he is licensed to sell insurance and may receive commissions from insurance product sales. Values First Advisors is an independent SEC-registered firm that provides portfolio management and financial planning services to individuals, trusts, estates, retirement plans, and charitable organizations. The firm integrates Biblically Responsible Investing overlays with fundamental analysis and utilizes both internal and external resources to tailor portfolios through asset allocation and ongoing monitoring.

Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
user avatar

Roy N

Series 63, Series 65

Johnson City, TN

Values First Advisors, Inc.

Roy Nunn is a financial advisor at Values First Advisors, Inc. with 22 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Values First Advisors since 2009. Outside of advising, he is licensed to sell insurance and receives commissions from insurance product sales. Values First Advisors is an independent SEC-registered firm that provides portfolio management and financial planning for individuals, trusts, estates, retirement plans, and charitable organizations. The firm incorporates a Biblically Responsible Investing overlay in its investment process, combining fundamental analysis with external sub-advisers and tailored asset allocation.

Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
user avatar

Clifford T

CFP®, Series 65

Johnson City, TN

Values First Advisors, Inc.

Clifford Taylor is a CFP® and Series 65-registered advisor with Values First Advisors, Inc. in Johnson City, TN, where he has worked since 2021. He has four years of industry experience and previously worked at Barracks Financial Group and Liberty University. Prior to his financial career, he was involved in the air duct cleaning business for five years. Values First Advisors is an independent SEC-registered firm that provides financial planning and portfolio management for individuals, trusts, estates, retirement plans, and charitable organizations. The firm incorporates Biblically Responsible Investing principles through a combination of fundamental analysis, in-house model management, and third-party sub-advisers.

Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
user avatar

Michael M

Series 65

Greenville, IL

Values First Advisors, Inc.

Michael Mitchell is a financial advisor at Values First Advisors, Inc. with 15 years of industry experience and holds a Series 65 designation. He has worked at Eurofins Pharma Discovery Services since 2016, where he serves as a Product Manager focused on drug safety and efficacy, alongside his advisory role. Mitchell has been with Values First Advisors since 2009. Values First Advisors is an independent SEC-registered firm that provides portfolio management and financial planning services to individuals, trusts, estates, retirement plans, and charitable organizations. The firm integrates Biblically Responsible Investing principles with fundamental analysis, model management, and third-party due diligence to tailor portfolios and manage assets across various client types.

Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
user avatar

Connie P

Series 63, Series 65

De Soto, KS

Values First Advisors, Inc.

Connie Pearson is a financial advisor at Values First Advisors, Inc. with 15 years of industry experience. She holds Series 63 and Series 65 designations and has been with the firm since 2010. Values First Advisors is an independent SEC-registered advisory firm serving individuals, trusts, estates, retirement plans, and charitable organizations. The firm integrates Biblically Responsible Investing principles with fundamental analysis and external sub-advisers, tailoring portfolios through asset allocation, rebalancing, and planning tools.

Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
user avatar

Kenneth B

Series 65

Johnson City, TN

Values First Advisors, Inc.

Kenneth Brewer is a financial advisor at Values First Advisors, Inc. with 17 years of industry experience. He holds a Series 65 credential and has been with Values First Advisors since 2009. In addition to his advisory role, he has served as an assistant professor of psychology at Tusculum College since 2012. Values First Advisors is an independent SEC-registered firm that provides portfolio management and financial planning for individuals, trusts, estates, retirement plans, and charitable organizations. The firm integrates Biblically Responsible Investing (BRI) principles with fundamental analysis and uses a combination of in-house management, external sub-advisers, and tactical ETF and stock selection tailored through asset allocation and ongoing monitoring.

Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
user avatar

Larry E

CFP®, Series 65

Johnson City, TN

Values First Advisors, Inc.

Larry Ellis is a Certified Financial Planner (CFP®) with 18 years of industry experience. He has been with Values First Advisors, Inc. since 2009. The firm is an independent SEC-registered advisory team that manages portfolios and provides financial planning for individuals, trusts, estates, retirement plans, and charitable organizations. Values First Advisors applies a Biblically Responsible Investing overlay to its investment process, combining fundamental analysis with model management and outside sub-advisers, using tailored asset allocation and periodic rebalancing.

Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
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