Vanguard Advisers
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$329,323,846,121
Clients
791,495
Advisors
2,494
across 20 offices
About
Vanguard Advisers provides automated and human‑supported investment advice through its Vanguard Digital Advisor and Vanguard Personal Advisor services, serving retail investors and eligible participants in employer‑sponsored retirement plans. The firm also offers model portfolios for intermediaries, stable‑value separate accounts used as 529 plan options, and plan‑level managed solutions such as VMAP and collective investment trusts advised through Vanguard affiliates.
The firm’s investment approach is goal‑based and algorithm‑driven, using a proprietary glide‑path methodology and the Vanguard Capital Markets Model to set personalized asset allocations across retirement and other savings goals. Portfolios are constructed largely from Vanguard funds and ETFs, with tax‑aware features (asset location, optional tax‑loss harvesting), multi‑goal pooling that treats enrolled accounts as fungible assets, and a range of customization options including ESG and U.S./international exposure choices.
What is distinctive about Vanguard Advisers is its scale and digital delivery: it manages hundreds of thousands of client relationships with more than 2,200 advisors, yielding a high client‑per‑advisor ratio reflective of its automated platform and team servicing model. The firm also provides portfolio management for pooled vehicles and uses tax‑exempt municipal strategies in its participant and brokerage offerings, while its client mix is concentrated on retail and plan participants rather than charitable organizations, corporate clients, or traditional pension/profit‑sharing sponsors.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
$0 - $100: Eligible for enrollment in Digital Advisor with at least $100 balance per Vanguard Brokerage Account $100 - $50,000 (aggregate): Eligible for Digital Advisor $50,000 (aggregate) - $250,000: Eligible for Personal Advisor if Vanguard Brokerage Accounts aggregate to $50,000 or more and Participant Account at any level $250,000+: Eligible for Personal Advisor Participant Accounts (employer-sponsored retirement plans) with minimum $250,000 $0 - $250,000: Participants with less than $250,000 in Participant Accounts must meet the Vanguard Brokerage Accounts $50,000 aggregate threshold to enroll Personal Advisor
Account minimum: $100 for Digital Advisor (Vanguard Brokerage Account), $50,000 aggregate for Personal Advisor (Vanguard Brokerage Accounts), $250,000 minimum for Personal Advisor Participant Accounts (employer-sponsored retirement plans) unless combined Vanguard Brokerage Accounts meet $50,000. Fee-only: Digital Advisor net advisory fee approx. 0.15%-0.16% annually; Personal Advisor net advisory fee approx. 0.30%-0.31% annually for total market all-index option; gross advisory fees before revenue credit: Digital Advisor all-index 0.20%, active/index mix 0.25%; Personal Advisor all-index 0.35%, active/index mix 0.40%.
Main office
See office100 Vanguard Blvd
Malver PA 19355
Advisors at this office
748
Offices (20)
Malver, PA
100 Vanguard Blvd, Malver, PA 19355
748 advisors
Charlotte, NC Admiral Nelson Ct
1030 Admiral Nelson Ct, Charlotte, NC 28262
699 advisors
Scottsdale, AZ North Northsigh Blvd.
14321 North Northsigh Blvd., Scottsdale, AZ 85260
682 advisors
Plano, TX 7900 Windrose Ave
7900 Windrose Ave, Plano, TX 75024
237 advisors
Malvern, PA Vanguard Blvd.
100 Vanguard Blvd., Malvern, PA 19355
45 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Vanguard Advisers Inc · Vanguard Advisers, Inc. · Vpas Vpfp Vfs Amts · Vpas Vpfp Vfs Amts Vanguard Navigator Plus · Vpas Vpfp Vfs Vanguard Navigator Plus
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
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