Veery Capital, LLC logo

Veery Capital, LLC

Updated today

Client AUM

$401,394,850

Clients

252

Advisors

8

of 14 employees

About

Veery Capital serves individuals, high-net-worth clients, families, trusts, businesses, and employer-sponsored retirement plans with discretionary investment management, financial planning, and retirement plan advisory services. The firm also works with third-party independent managers and provides plan-level services such as vendor analysis, investment policy design, performance reporting, and participant education.

The firm’s investment approach is grounded in modern portfolio theory and typically emphasizes strategic asset allocation implemented primarily through ETFs and passive mutual funds, with portfolios managed for the long term and rebalanced or reallocated as needed. Veery Capital customizes portfolios to clients’ goals and risk tolerance, conducts ongoing monitoring and periodic reviews, and may use institutional platforms and unaffiliated managers to implement strategies.

Noteworthy for a firm of its size, some advisory personnel also act as registered representatives of a broker-dealer and as licensed insurance professionals, which can result in commission-based compensation when they operate in those capacities; these affiliations and related conflicts are disclosed in the brochure. The firm offers educational seminars and a workplace financial-wellness program (WellCents) for plan participants, and maintains institutional relationships with custodians and platform providers that supply technology, research and operational services to the firm.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Wealth management Passive / index investing

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Fee options

Fixed

Fixed fee financial planning engagements negotiated based on expected hours and hourly rates.

Percentage

$0 - $1,000,000: 1.15% annually $1,000,001 - $2,000,000: 0.81% annually $2,000,001 - $3,000,000: 0.56% annually $3,000,001 - $4,000,000: 0.39% annually $4,000,001 - $5,000,000: 0.26% annually $5,000,001 - $10,000,000: 0.17% annually $10,000,001 - $15,000,000: 0.11% annually $15,000,001+: 0.07% annually

Commissions

Advisory persons may earn commissions as registered representatives or insurance agents separately from advisory fees.

Project-based

Financial planning hourly rates range from $150 to $500 per hour.

Other

Fee-only: Financial planning services on hourly basis at $150 to $500 per hour; fixed fees negotiated based on expected hours; retirement plan advisory services asset-based from 0.20% to 1.00% annually; fees negotiable.

Main office

24 W Market Street

West Chester PA 19382

Advisors at this office

8

Most active in

Delaware · Florida · Louisiana · Maryland · New Jersey · Pennsylvania · Texas

Also doing business as

Avenue 1 Advisors, LLC · Blue Rock Avenue 1 · Blue Rock Avenue One · Veery Capital, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cortney M

Series 66

West Chester, PA

Veery Capital, LLC

Cortney Milner is a financial advisor at Veery Capital, LLC with 18 years of industry experience. She holds the Series 66 designation and has worked at Veery Capital since 2018, including the firm’s prior iteration, as well as at Cambridge Investment Research Advisors and DC Mac LLC. Outside of advisory services, she is involved in accounting and bookkeeping for two non-investment-related real estate businesses. Veery Capital serves individuals, high-net-worth clients, families, trusts, businesses, and retirement plans with discretionary investment management and financial planning. The firm employs a modern portfolio theory-based approach, emphasizing strategic asset allocation primarily through ETFs and passive mutual funds, with customized portfolios monitored and adjusted over time.

Wealth management Passive / index investing
user avatar

Sarah S

CFP®, Series 63, Series 65

West Chester, PA

Veery Capital, LLC

Sarah Shaw is a CFP® with four years of industry experience, currently serving as a financial planning associate at Veery Capital, LLC. She previously worked at Purshe Kaplan Sterling Investments and Northwestern Mutual and has been involved with S.E. Shaw Financial Services since 2006. Shaw also provides 401(k) participant education through MyWellCents, offering one-on-one financial planning for retirement plan participants. Veery Capital serves individuals, families, trusts, businesses, and employer-sponsored retirement plans with discretionary investment management and financial planning services. The firm’s approach is based on modern portfolio theory, emphasizing strategic asset allocation through ETFs and passive mutual funds, with customized portfolios tailored to clients’ goals and ongoing monitoring.

Wealth management Passive / index investing
user avatar

Joseph G

Series 63, Series 66

West Chester, PA

Veery Capital, LLC

Joseph Gross is a financial advisor at Veery Capital, LLC with four years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at JPMorgan Chase Bank and The Vanguard Group. Veery Capital serves individuals, families, trusts, businesses, and retirement plans with discretionary investment management and financial planning. The firm uses a modern portfolio theory-based approach, focusing on strategic asset allocation primarily through ETFs and passive mutual funds, with customized portfolios aligned to clients’ goals and risk tolerance.

Wealth management Passive / index investing
user avatar

Michael M

Series 65

West Chester, PA

Veery Capital, LLC

Michael Mac Neal is a financial advisor at Veery Capital, LLC with seven years of industry experience. He holds a Series 65 designation and has worked at Veery Capital since 2018. Prior to this, he was with Peterman Benefits for 16 years. Outside of his advisory role, Mac Neal is the owner of The Bric Agency, a group benefits business, and a partial owner of Buildng of West Chester, LLC, which manages property in West Chester, PA. Veery Capital provides investment advisory and financial planning services to individuals, families, trusts, businesses, and retirement plans. The firm employs a modern portfolio theory approach with strategic asset allocation primarily through ETFs and manages approximately $802 million in client assets through a team of six advisors.

Wealth management Passive / index investing
user avatar

Kathleen S

CFP®, Series 66

West Chester, PA

Veery Capital, LLC

Kathleen Simolike is a CFP® with 12 years of industry experience, currently serving as a financial advisor at Veery Capital, LLC and Purshe Kaplan Sterling Investments. Her prior experience includes roles at Cambridge Investment Research, Inc. and Dc Mac LLC. She is also an owner of two non-investment related real estate businesses in West Chester, PA. Veery Capital, LLC provides investment advisory and financial planning services to individuals, families, trusts, businesses, and retirement plans, managing approximately $802 million in client assets. The firm employs a modern portfolio theory-based investment process with strategic asset allocation primarily through ETFs, complemented by mutual funds, equities, and fixed income, and offers both discretionary and non-discretionary portfolio management.

Wealth management Passive / index investing
user avatar

David B

CFP®, Series 63, Series 65

West Chester, PA

Veery Capital, LLC

David Benfer is a CFP® with 32 years of industry experience, currently serving as an advisor at Veery Capital, LLC. He has worked at Purshe Kaplan Sterling Investments, Inc. since 2018 and previously spent six years with Cambridge Investment Research Advisors, Inc. Benfer also provides financial education and one-on-one planning to 401(k) plan participants through the WellCents program. Veery Capital, LLC offers investment advisory and financial planning services to individuals, families, and institutions, managing approximately $802 million in assets. The firm uses a modern portfolio theory-based approach with strategic asset allocation primarily through ETFs, supplemented by other investment vehicles, and delivers services through a team of six advisors.

Wealth management Passive / index investing
user avatar

Robert W

Series 65, Series 66

West Chester, PA

Veery Capital, LLC

Robert Welch is a financial advisor at Veery Capital, LLC with 26 years of industry experience. He holds Series 65 and Series 66 licenses and has been with Veery Capital since 2013. Outside of his advisory role, he participates as a limited partner in a real estate partnership where he oversees tenant and maintenance contractor relationships. Veery Capital provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, families, trusts, businesses, and employer-sponsored plans. The firm emphasizes strategic asset allocation using ETFs and passive mutual funds, tailoring portfolios to client goals and risk tolerance with ongoing monitoring and periodic reviews.

Wealth management Passive / index investing
user avatar

Matthew M

CFP®, Series 63

West Chester, PA

Veery Capital, LLC

Matthew Macneal is a financial advisor at Veery Capital, LLC with 28 years of industry experience. He holds the CFP® designation and the Series 63 license. His prior experience includes roles at Purshe Kaplan Sterling Investments, Inc., Cambridge Investment Research, and Tegler Mchenry. Outside of his advisory work, he is a partner in a holding company and an insurance agent, and he provides 401(k) participant education through MyWellCents. Veery Capital serves individuals, high-net-worth clients, families, trusts, businesses, and employer-sponsored retirement plans with discretionary investment management, financial planning, and retirement plan advisory services. The firm’s investment approach is based on modern portfolio theory, emphasizing strategic asset allocation primarily through ETFs and passive mutual funds, with customized portfolios tailored to clients’ goals and risk tolerance.

Wealth management Passive / index investing
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