Veritas Financial Consulting LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Veritas Financial Consulting LLC serves individual and high‑net‑worth clients with tailored investment management and a range of financial planning services, including project‑based and ongoing planning; the firm’s principal also offers tax return preparation in his individual capacity. The two‑adviser firm reports about $86.24 million in assets under management and works with roughly 68 clients.
The firm constructs portfolios using a mix of passive and active ETFs and mutual funds informed by modern portfolio theory and a combination of fundamental, technical, and cyclical analysis, and it manages accounts on both discretionary and non‑discretionary bases. Investment selection emphasizes holdings, liquidity, tax efficiency, and internal fund expenses, and the firm may block trades across client accounts for execution efficiency.
Distinctive elements noted in the brochure include the firm’s use of borrowing in separately managed accounts as part of its investment program — a practice that is relatively uncommon among its peers — and the fact that the principal provides tax preparation separately while the firm prohibits advisors from being appointed by insurance carriers to avoid commission sales. The firm also participates in an institutional custodian program that provides research and operational benefits, a relationship the brochure discloses and says is managed as a potential conflict of interest.
Client services
Expertise
Fee options
Project-based financial planning fixed fee generally ranges between $500 and $7,500, negotiable
$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.75% $1,000,001+: 0.50%
Project-based financial planning hourly fee ranges from $150.00 to $300.00 per hour
Ongoing financial planning quarterly fee ranges from $75 to $5,000, negotiable
Main office
100 East Huntington Drive, Suite 222
Monrovia CA 91016
Advisors at this office
2
Most active in
California · Louisiana · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Joshua G
CFP®, Series 66
Monrovia, CA
Veritas Financial Consulting LLC
Joshua Garcia is a CFP® professional with 15 years of experience in financial advising. He is currently with Veritas Financial Consulting LLC, where he has worked since 2021, following nine years at Garrett Investment Advisors, LLC. In addition to his advisory role, he provides independent tax preparation services during tax season. Veritas Financial Consulting offers investment management and financial planning primarily to individual and high-net-worth clients. The firm employs a combination of passive and active investment strategies guided by Modern Portfolio Theory and provides services including retirement, estate, tax planning, and risk management.
Kevin C
CFP®, Series 65
Monrovia, CA
Veritas Financial Consulting LLC
Kevin Cifuentes is a CFP® and Series 65 licensed advisor with five years of industry experience. He has been with Veritas Financial Consulting LLC since 2021 and previously worked at Chase Bank and California State Polytechnic University. Veritas Financial Consulting LLC serves individual and high-net-worth clients with tailored investment management and financial planning services. The firm employs a mix of passive and active ETFs and mutual funds based on modern portfolio theory and fundamental, technical, and cyclical analysis, managing about $86 million in assets for roughly 68 clients.
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