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Verity Asset Management

Updated today

Client assets under management

$845,909,473

Clients

5,803

3% high-net-worth

Advisors

53

of 77 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

109

Very High

Average account size

$145,771

About

Verity Asset Management provides discretionary investment management and retirement-plan advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), corporate and institutional clients, retirement plan sponsors, and other registered investment advisers. The Firm delivers these services primarily through model portfolios and tailored individual portfolio management, and also offers financial planning, retirement plan consulting, and allocation-alert and fiduciary (3(21)/3(38)) services.

The Firm’s investment approach emphasizes tactical asset allocation across a wide range of asset classes, using mutual funds, ETFs, individual securities, hedging strategies and, where appropriate, short positions to manage risk and pursue opportunity; many accounts are managed via internally run models while some strategies are managed by outside third‑party managers. Verity operates distinct specialty models — including concentrated equity strategies, small/mid‑cap and multi‑cap value, several income-focused strategies, and retirement‑platform models constrained to plan fund menus — and monitors model suitability and client profiles on an ongoing basis.

Notable features that set Verity apart from many peers include its role as a sub‑advisor and manager‑of‑managers for other advisers and platforms and its position as adviser to the proprietary Verity U.S. Treasury Fund, arrangements the Firm discloses as creating potential conflicts of interest it seeks to manage. The product lineup also includes a High Income model restricted to accredited investors that accesses alternatives via publicly traded vehicles (CEFs, BDCs) for daily liquidity and a Concentrated Rotation model with concentrated stock positions and structured monthly entry provisions, reflecting a wider range of strategies than is typical for many enterprise advisers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Administrative services for advisors

Expertise

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments

Occupation focus

Self-Employed Executive

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Fee options

Fixed

Financial planning fixed fees range from $500 to $10,000

Percentage

$0 - $100,000: 1.50% $100,001 - $150,000: 1.20% $150,001 - $250,000: 1.15% $250,001 - $500,000: 0.95% $500,001 - $750,000: 0.75% $750,001 - $1,000,000: 0.60% $1,000,001 - $2,500,000: 0.50% $2,500,001+: 0.45%

Project-based

$100 to $250 per hour for financial planning

Other

Account minimum: $100,000 Fee-only: Hourly fees $100 to $250 per hour; Fixed fees $500 to $10,000 for financial planning

Main office location

Verity Asset Management

280 S Mangum St, Ste 550

Durham NC 27701-3676, United States

Number of offices

11

Most active in

Alabama · Arizona · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Illinois · Indiana · Iowa · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Missouri · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Rachel G

Series 63, Series 65

Ronkonkoma, NY

Verity Asset Management

Rachel Gentz is a financial advisor at Verity Asset Management with six years of industry experience. She holds Series 63 and Series 65 designations and has worked at firms including Menna Wealth Planning Group and The Leaders Group DBA Simplicity Investments. In addition to her advisory roles, she is president and owner of Rachel A Menna Advisors Inc. Verity Asset Management is an SEC-registered investment adviser that provides discretionary portfolio management, retirement-plan advisory, and financial planning to individual, corporate, institutional clients, and other advisers. The firm uses a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party models under fiduciary standards.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Clayton F

Series 65

Millstone Township, NJ

Verity Asset Management

Clayton Fillian is a financial advisor at Verity Asset Management with two years of industry experience. He holds a Series 65 designation and has worked at Verity since 2023. In addition to his advisory role, Fillian is an insurance agent involved with Teacher's Pension and Insurance Services, Inc., and participates as a partner in New Jersey Public Employee Educators, LLC, a marketing agency focused on educating public employees about pensions, Social Security, life insurance, and annuities. Verity Asset Management is an SEC-registered investment adviser that provides discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning to individual, corporate, and institutional clients. The firm employs a model-driven investment process emphasizing tactical asset allocation across multiple asset classes, combining fundamental, technical, and qualitative analysis, and offers both internally managed specialty models and third-party manager models.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Malcolm T

CFA®

Durham, NC

Verity Asset Management

Malcolm Trevillian is a CFA® charterholder with 19 years of industry experience, currently serving at Verity Asset Management since 2011. He is based in Durham, NC. Outside of his advisory role, he volunteers on the finance committee of The Chamber Orchestra of the Triangle, a music and education nonprofit. Verity Asset Management is an SEC-registered adviser providing discretionary portfolio management, model portfolios, retirement-plan advisory, and financial planning to individual, corporate, institutional, and other adviser clients. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party strategies while operating under fiduciary and ERISA standards.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Todd S

Series 65

Oakdale, CA

Verity Asset Management

Todd Steck is a financial advisor at Verity Asset Management with one year of industry experience. He holds a Series 65 credential and has prior experience with Teacher's Pension and Insurance Services and 1st Light Energy. Outside of advisory work, Steck is involved in solar marketing through Public Solar, LLC, and operates an insurance agency, Steck Insurance Services. Verity Asset Management is an SEC-registered firm providing discretionary portfolio management, model portfolios, retirement-plan advisory, and financial planning to individuals, corporate and institutional clients, and other investment advisers. The firm employs a model-driven investment process with tactical asset allocation across diverse asset classes and offers both internally managed and third-party models.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Jeffrey P

Series 66

Youngstown, OH

Verity Asset Management

Jeffrey Potter is a financial advisor with Verity Asset Management in Youngstown, OH, holding a Series 66 designation and 21 years of industry experience. He has been with Verity since 2004 and has held roles at affiliated firms including Verity Financial and The Leaders Group DBA Simplicity Investments. Outside of his advisory work, he coaches and scouts for various Black Bear Sports hockey teams. Verity Asset Management is an SEC-registered investment adviser serving individual investors, corporate and institutional clients, and other advisers. The firm offers discretionary portfolio management, retirement-plan advisory, and financial planning, employing a model-driven investment process that incorporates tactical asset allocation across diverse asset classes and both internally managed and third-party strategies.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Eric A

Series 65

Oakdale, CA

Verity Asset Management

Eric Anderson is a financial advisor at Verity Asset Management with seven years of industry experience. He holds a Series 65 designation and has worked at Verity since 2018. In addition to his advisory role, he is an insurance agent with Teacher's Pension and Insurance Services, where he has been active since 2008. Verity Asset Management is an SEC-registered investment adviser offering discretionary portfolio management, retirement-plan advisory, and financial planning to individual, corporate, and institutional clients. The firm employs a model-driven investment approach focused on tactical asset allocation across diverse asset classes and provides both internally managed and third-party manager models.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Sean M

Series 63, Series 65

Durham, NC

Verity Asset Management

Sean Mcgill is a financial advisor at Verity Asset Management in Durham, NC, with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has been associated with Verity Financial Group and its affiliates since 2011. Mcgill is also a partner at PlanScope360, LLC, a plan administration business. Verity Asset Management is an SEC-registered investment adviser that offers discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning to individual, corporate, institutional, and other adviser clients. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and manages a proprietary no-load mutual fund while serving as a sub-advisor and service provider to other advisers.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Kurt P

Series 63, Series 65

Durham, NC

Verity Asset Management

Kurt Preble is a financial advisor with Verity Asset Management in Durham, NC, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has been with Verity Asset Management and its affiliated entities since 2000 and also serves as an independent consultant for TSP Pilot, LLC, focusing on Thrift Savings Plan consulting. Verity Asset Management is an SEC-registered adviser providing discretionary portfolio management, retirement-plan advisory, and financial planning services to individual, corporate, institutional clients, and other advisers. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party models under fiduciary and ERISA standards.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Dominik M

Series 63, Series 65

Roseville, CA

Verity Asset Management

Dominik Machado is an advisor at Verity Asset Management with Series 63 and Series 65 designations. He has one year of industry experience and has held roles at Verity Asset Management and Teacher's Pension and Insurance Services, where he also works as an insurance agent. Prior to his advisory career, he has experience in education and other industries. Verity Asset Management is an SEC-registered investment adviser serving individual, corporate, and institutional clients with discretionary portfolio management, retirement-plan advisory, and financial planning. The firm uses a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party manager models.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Sujatha A

CFA®, Series 63, Series 65

Durham, NC

Verity Asset Management

Sujatha Avutu is a CFA® charterholder with six years of industry experience, currently serving as a financial advisor at Verity Asset Management. She has previously worked at Merit Financial and maintains a senior advisory role at Aston Peak, a private equity firm. Outside of her advisory work, she serves as Treasurer on the Board of Directors for New Leaf Behavioral Health, a nonprofit organization, where she advises on financial matters. Verity Asset Management is an SEC-registered investment adviser offering discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning to individual, corporate, institutional clients, and other advisers. The firm employs a model-driven investment process with a tactical asset allocation approach across diverse asset classes and operates under fiduciary and ERISA standards.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Richard C

Series 63

Ronkonkoma, NY

Verity Asset Management

Richard Cecchi is a financial advisor at Verity Asset Management with 28 years of industry experience. He holds a Series 63 designation and has a background that includes ownership of a CPA practice and a longstanding role as National Secretary/Treasurer for the Workmen’s Benefit Fund. His career also includes positions at Planmember Securities Corporation and involvement with multiple entities under the Verity umbrella. Verity Asset Management is an SEC-registered investment adviser serving individual investors, including high-net-worth clients, as well as corporate and institutional clients. The firm employs a model-driven investment process focused on tactical asset allocation across diverse asset classes and offers both discretionary and non-discretionary advisory services.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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John M

PFS™, Series 65

Wilmington, NC

Verity Asset Management

John Martin II is a financial advisor at Verity Asset Management with six years of industry experience. He holds the PFS™ designation and Series 65 license. Prior to joining Verity in 2024, he worked at Irongate Partners, Inc. for four years and serves as president of J. Lee Martin II, CPA, PA, an accounting firm. Verity Asset Management provides discretionary portfolio management, retirement-plan advisory, and financial planning services to individuals, corporate and institutional clients, and other investment advisers. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party manager models.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Ronald G

Series 63, Series 65

Blacksburg, VA

Verity Asset Management

Ronald Gibbs is a financial advisor at Verity Asset Management with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Verity since 2012, also working with The Leaders Group Inc DBA Simplicity Investments since 2025. Outside of advisory work, he operates as an independent insurance agent in Blacksburg, VA. Verity Asset Management is an SEC-registered investment adviser serving individual, corporate, institutional clients, and other registered advisers with discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party models while adhering to fiduciary and ERISA standards.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Michael H

Series 63, Series 66

Austin, TX

Verity Asset Management

Michael Hazen is a financial advisor with Verity Asset Management in Austin, TX, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. His career includes roles at multiple firms such as Cetera Financial Group and Verity Financial Group. Outside of his advisory work, he serves as a volunteer and chapter president for The Gideons International. Verity Asset Management is an SEC-registered adviser that provides discretionary portfolio management, model portfolios, retirement-plan advisory, and financial planning to individual, corporate, institutional clients, and other advisers. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party models while operating under fiduciary and ERISA standards.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Steven L

Series 63, Series 65

Aberdeen, NC

Verity Asset Management

Steven Lewis Sr. is a financial advisor at Verity Asset Management with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at various Verity-related firms since 2006, including Verity Investments, Inc. and The Leaders Group DBA Simplicity Investments. Verity Asset Management is an SEC-registered investment adviser serving individual, corporate, institutional clients, and other advisers with discretionary portfolio management, retirement-plan advisory, and financial planning services. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes, combining fundamental, technical, and qualitative analysis.

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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