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Verity Asset Management

Updated today

Client AUM

$845,909,473

Clients

5,803

Advisors

53

across 28 offices

About

Verity Asset Management is an SEC‑registered, multi‑team advisory firm overseeing roughly $1.15 billion with a 55‑adviser roster and serving individuals (both non‑HNW and high‑net‑worth), retirement plan sponsors and participants, institutional clients, and other registered investment advisers. It offers discretionary model portfolio management, individual portfolio management, retirement plan consulting and implementation, sub‑advisory/third‑party manager services, and related financial planning and monitoring services.

The firm’s investment process is largely model‑based, emphasizing tactical asset allocation across a broad set of asset classes and instruments (including mutual funds, ETFs, individual securities, and hedging/short positions) and implementing both internally managed specialty strategies (e.g., Concentrated Rotation, Small/MidCap Value, Opportunistic Income, and a High Income model limited to accredited investors) and models managed by outside managers. Verity customizes model lineups for retirement platform constraints and monitors suitability and rebalancing centrally, acting as a manager‑of‑managers when it selects third‑party models for client platforms.

Notable distinctions in the brochure include Verity’s role as investment adviser to its proprietary Verity U.S. Treasury Fund (a disclosed potential conflict when that fund is used in client accounts) and its provision of portfolio management to investment companies and other advisers via sub‑advisory arrangements — services that are less common among similarly sized multi‑team firms. The firm also discloses recent material events and oversight steps, including a July 1, 2025 change in parent ownership (acquisition by Simplicity Financial Marketing Holdings, Inc.) and a consulting agreement with Meeder Investment Management to support certain workplace retirement models, with stated mitigation and disclosure measures for resulting conflicts.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Administrative services for advisors

Expertise

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing

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Fee options

Fixed

Fixed fees from $500 to $10,000 for financial planning

Percentage

$0 - $100,000: 1.50% $100,001 - $150,000: 1.20% $150,001 - $250,000: 1.15% $250,001 - $500,000: 0.95% $500,001 - $750,000: 0.75% $750,001 - $1,000,000: 0.60% $1,000,001 - $2,500,000: 0.50% $2,500,001+: 0.45%

Project-based

$100 to $250 per hour for financial planning

Other

Account minimum: $100,000 Fee-only: Hourly fees from $100 to $250 per hour; Fixed fees from $500 to $10,000

Main office

See office

280 S. Mangum Street, Suite 550

Durham NC 27701

Advisors at this office

16

Most active in

Alabama · Arizona · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Illinois · Indiana · Iowa · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Missouri · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · Wisconsin

Also doing business as

Encompass More · Verity Asset Management · Verity Asset Management, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Rachel G

Series 63, Series 65

Ronkonkoma, NY

Verity Asset Management

Rachel Gentz is a financial advisor at Verity Asset Management with six years of industry experience. She holds Series 63 and Series 65 designations and has worked at firms including Menna Wealth Planning Group and The Leaders Group DBA Simplicity Investments. In addition to her advisory roles, she is president and owner of Rachel A Menna Advisors Inc. Verity Asset Management is an SEC-registered investment adviser that provides discretionary portfolio management, retirement-plan advisory, and financial planning to individual, corporate, institutional clients, and other advisers. The firm uses a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party models under fiduciary standards.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Clayton F

Series 65

Millstone Township, NJ

Verity Asset Management

Clayton Fillian is a financial advisor at Verity Asset Management with two years of industry experience. He holds a Series 65 designation and has worked at Verity since 2023. In addition to his advisory role, Fillian is an insurance agent involved with Teacher's Pension and Insurance Services, Inc., and participates as a partner in New Jersey Public Employee Educators, LLC, a marketing agency focused on educating public employees about pensions, Social Security, life insurance, and annuities. Verity Asset Management is an SEC-registered investment adviser that provides discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning to individual, corporate, and institutional clients. The firm employs a model-driven investment process emphasizing tactical asset allocation across multiple asset classes, combining fundamental, technical, and qualitative analysis, and offers both internally managed specialty models and third-party manager models.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Malcolm T

CFA®

Durham, NC

Verity Asset Management

Malcolm Trevillian is a CFA® charterholder with 19 years of industry experience, currently serving at Verity Asset Management since 2011. He is based in Durham, NC. Outside of his advisory role, he volunteers on the finance committee of The Chamber Orchestra of the Triangle, a music and education nonprofit. Verity Asset Management is an SEC-registered adviser providing discretionary portfolio management, model portfolios, retirement-plan advisory, and financial planning to individual, corporate, institutional, and other adviser clients. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party strategies while operating under fiduciary and ERISA standards.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Todd S

Series 65

Oakdale, CA

Verity Asset Management

Todd Steck is a financial advisor at Verity Asset Management with one year of industry experience. He holds a Series 65 credential and has prior experience with Teacher's Pension and Insurance Services and 1st Light Energy. Outside of advisory work, Steck is involved in solar marketing through Public Solar, LLC, and operates an insurance agency, Steck Insurance Services. Verity Asset Management is an SEC-registered firm providing discretionary portfolio management, model portfolios, retirement-plan advisory, and financial planning to individuals, corporate and institutional clients, and other investment advisers. The firm employs a model-driven investment process with tactical asset allocation across diverse asset classes and offers both internally managed and third-party models.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Jeffrey P

Series 66

Carnegie, PA

Verity Asset Management

Jeffrey Potter is a financial advisor at Verity Asset Management with 21 years of industry experience. He holds a Series 66 designation and has been with Verity Asset Management since 2004. Outside of his advisory work, he coaches and scouts various Black Bear Sports hockey teams. Verity Asset Management is an SEC-registered, multi-team firm serving individuals, retirement plan sponsors, institutional clients, and other advisers. The firm employs a largely model-based investment approach with tactical asset allocation and offers discretionary portfolio management, retirement plan consulting, sub-advisory services, and financial planning.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Eric A

Series 65

Oakdale, CA

Verity Asset Management

Eric Anderson is a financial advisor with Verity Asset Management, holding a Series 65 credential and eight years of industry experience. He has been with Verity Asset Management since 2018 and also operates Teacher's Pension and Insurance Services, an insurance agency in Oakdale, CA. Verity Asset Management is an SEC-registered, multi-team advisory firm managing approximately $1.15 billion and serving a broad client base including individuals, retirement plan sponsors, institutional clients, and other advisers. The firm emphasizes a model-based investment approach with tactical asset allocation and acts as a manager-of-managers when selecting third-party models for client platforms.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Sean M

Series 63, Series 65

Durham, NC

Verity Asset Management

Sean Mcgill is a financial advisor at Verity Asset Management in Durham, NC, with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has been associated with Verity Financial Group and its affiliates since 2011. Mcgill is also a partner at PlanScope360, LLC, a plan administration business. Verity Asset Management is an SEC-registered investment adviser that offers discretionary portfolio management, model portfolio services, retirement-plan advisory, and financial planning to individual, corporate, institutional, and other adviser clients. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and manages a proprietary no-load mutual fund while serving as a sub-advisor and service provider to other advisers.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Kurt P

Series 63, Series 65

Durham, NC

Verity Asset Management

Kurt Preble is a financial advisor with Verity Asset Management in Durham, NC, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has been with Verity Asset Management and its affiliated entities since 2000 and also serves as an independent consultant for TSP Pilot, LLC, focusing on Thrift Savings Plan consulting. Verity Asset Management is an SEC-registered adviser providing discretionary portfolio management, retirement-plan advisory, and financial planning services to individual, corporate, institutional clients, and other advisers. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party models under fiduciary and ERISA standards.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Dominik M

Series 63, Series 65

Roseville, CA

Verity Asset Management

Dominik Machado is an advisor at Verity Asset Management with Series 63 and Series 65 designations. He has one year of industry experience and has held roles at Verity Asset Management and Teacher's Pension and Insurance Services, where he also works as an insurance agent. Prior to his advisory career, he has experience in education and other industries. Verity Asset Management is an SEC-registered investment adviser serving individual, corporate, and institutional clients with discretionary portfolio management, retirement-plan advisory, and financial planning. The firm uses a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party manager models.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Sujatha A

CFA®, Series 63, Series 65

Durham, NC

Verity Asset Management

Sujatha Avutu is a CFA® charterholder with seven years of industry experience. She is currently a financial advisor at Verity Asset Management and serves as a senior advisor for a private equity fund at Aston Peak. Avutu also holds a role as treasurer on the board of directors for New Leaf Behavioral Health, a not-for-profit organization in Raleigh, NC. Verity Asset Management is an SEC-registered multi-team advisory firm managing approximately $1.15 billion for a diverse client base including individuals, retirement plan sponsors and participants, institutional clients, and other registered investment advisers. The firm utilizes a largely model-based investment approach emphasizing tactical asset allocation and acts as a manager-of-managers through internal and third-party managed strategies.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Richard C

Series 63

Ronkonkoma, NY

Verity Asset Management

Richard Cecchi is a financial advisor at Verity Asset Management with 28 years of industry experience. He holds a Series 63 designation and has a background that includes ownership of a CPA practice and a longstanding role as National Secretary/Treasurer for the Workmen’s Benefit Fund. His career also includes positions at Planmember Securities Corporation and involvement with multiple entities under the Verity umbrella. Verity Asset Management is an SEC-registered investment adviser serving individual investors, including high-net-worth clients, as well as corporate and institutional clients. The firm employs a model-driven investment process focused on tactical asset allocation across diverse asset classes and offers both discretionary and non-discretionary advisory services.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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John M

PFS™, Series 65

Wilmington, NC

Verity Asset Management

John Martin II is a financial advisor at Verity Asset Management with six years of industry experience. He holds the PFS™ designation and Series 65 license. Prior to joining Verity in 2024, he worked at Irongate Partners, Inc. for four years and serves as president of J. Lee Martin II, CPA, PA, an accounting firm. Verity Asset Management provides discretionary portfolio management, retirement-plan advisory, and financial planning services to individuals, corporate and institutional clients, and other investment advisers. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes and offers both internally managed and third-party manager models.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Ronald G

Series 63, Series 65

Blacksburg, VA

Verity Asset Management

Ronald Gibbs is a financial advisor with Verity Asset Management in Blacksburg, VA, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. He has worked with Verity Financial Group and Verity Asset Management since 2012 and recently joined The Leaders Group Inc DBA Simplicity Investments. Outside of advising, he owns an independent insurance agency in Blacksburg. Verity Asset Management is a multi-team SEC-registered advisory firm managing approximately $1.15 billion and serving a diverse client base including individuals, retirement plans, institutions, and other advisers. The firm employs a largely model-based investment process with tactical asset allocation and offers both internally managed specialty strategies and third-party sub-advisory services.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Michael H

Series 63, Series 66

Austin, TX

Verity Asset Management

Michael Hazen is a financial advisor with Verity Asset Management in Austin, TX, holding Series 63 and Series 66 registrations and bringing 20 years of industry experience. His prior work includes roles at Cetera Financial Group and various affiliated firms. Outside of his advisory work, he serves as a volunteer chapter president for The Gideons International in Austin. Verity Asset Management is an SEC-registered, multi-team advisory firm managing approximately $1.15 billion across 55 advisors. The firm serves a diverse client base including individuals, retirement plan sponsors, institutional clients, and other advisers, using a model-based investment process that features tactical asset allocation and both internally and externally managed strategies.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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Steven L

Series 63, Series 65

Aberdeen, NC

Verity Asset Management

Steven Lewis Sr. is a financial advisor at Verity Asset Management with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at various Verity-related firms since 2006, including Verity Investments, Inc. and The Leaders Group DBA Simplicity Investments. Verity Asset Management is an SEC-registered investment adviser serving individual, corporate, institutional clients, and other advisers with discretionary portfolio management, retirement-plan advisory, and financial planning services. The firm employs a model-driven investment process emphasizing tactical asset allocation across diverse asset classes, combining fundamental, technical, and qualitative analysis.

Concentrated stock management Tax-loss harvesting Passive / index investing Active portfolio management ESG / Sustainable investing
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