Peoria, IL N Villa Lake Dr Office

Victory Financial Group serves a broad mix of individual clients (including high‑net‑worth individuals), trusts, estates, tax‑qualified retirement plans, small businesses and charitable organizations. The firm provides financial planning and consulting, discretionary investment and wealth management, and ERISA plan services including both 3(21) advisory and discretionary 3(38) fiduciary plan management.

The firm’s investment approach is asset‑allocation driven, using a derivative of Modern Portfolio Theory alongside fundamental, cyclical and behavioral analysis to construct model portfolios (ranging from Aggressive to Capital Preservation) that emphasize mutual funds and ETFs. Victory tailors accounts through its adviser teams and may allocate to third‑party independent managers, conducts quarterly client reviews, uses a third‑party platform to manage held‑away assets on a non‑discretionary basis, and performs semi‑annual model deep dives with tactical rebalancing as warranted.

Victory’s brochure discloses a number of features that distinguish it from many peers: it engages solicitors and pays referral fees, offers discounted planning rates for clients of an affiliated All In Planning group, and maintains affiliated insurance and broker‑dealer relationships while using Schwab for custody and receiving in‑kind support. The firm also discloses the use of testimonials in advertising and describes access to structured‑note investments and held‑away account management, practices that are less common among multi‑team advisers.