Clearwater, FL Office

Virtue Capital Management, LLC is an SEC‑registered enterprise adviser that serves individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, corporations, and qualified/ERISA plans, and it also partners with independent investment adviser representatives and affiliated firms. The firm provides discretionary and non‑discretionary portfolio management, financial planning and consulting under separate agreements, third‑party manager due diligence, and client education such as its Retirement Answers 101 course.

VCM combines active tactical, strategic, and dynamic strategies with quantitative optimization, model‑based analysis, and third‑party manager selection to tailor portfolios to clients’ objectives and risk tolerances. The firm highlights ongoing oversight of client‑retained legacy or tax‑sensitive positions and discloses that advisory billing can apply to assets under an adviser’s discretionary authority regardless of trading frequency or turnover.

As a relatively uncommon feature for enterprise advisers, some VCM investment adviser representatives are dually registered as registered representatives of a FINRA broker‑dealer (the brochure discloses a referral agreement with LifeMark Securities Corp.), and many representatives are also insurance‑licensed, creating opportunities for commission‑based compensation alongside advisory fees. VCM further discloses multiple affiliated businesses (including insurance marketing, advisory, strategy and compliance entities) and sub‑advisory arrangements; these relationships and the firm’s policies and disclosures are presented as the means to identify and manage attendant conflicts of interest.