Des Moines, IA Office
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VOYA Financial Advisors, Inc.
Enterprise
Firm-wide stats for VOYA Financial Advisors, Inc.
About
Voya Financial Advisors, Inc. is an enterprise-scale advisory and broker‑dealer affiliate of Voya Financial that provides financial planning, portfolio management, unified managed account (UMA) and wrap programs, third‑party money manager access, and retirement-plan and IRA advisory services to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and corporate clients. The firm delivers these services through a large network of investment adviser representatives and a product shelf that includes both affiliated and unaffiliated investment products.
VFA structures client relationships around investment policy statements and model allocations, combining in‑house and outside strategists, model portfolios, and technology-enabled tools—such as Morningstar-powered retirement advice and sub-advised custom indexing and tax‑loss harvesting—to implement recommendations. Many programs and accounts are managed on a non‑discretionary basis, with advisors providing recommendations and seeking client authorization for trades, while certain wrap and UMA arrangements permit limited discretionary sleeve management and rebalancing.
What is distinctive in the brochure is VFA’s dual role as an SEC-registered investment adviser and a FINRA-member broker‑dealer: the firm discloses that certain products are offered only in its broker‑dealer capacity and that some client purchases may generate commissions, and it describes product‑sponsor and share‑class selection practices (Product Partners and revenue arrangements) that create potential conflicts of interest. The brochure also highlights an uncommon asset mix among enterprise peers—approximately $3.8 billion of non‑discretionary assets versus about $69.7 million of discretionary assets as of year‑end 2025—reflecting a heavier reliance on client‑approved (non‑discretionary) relationships.
Based on VOYA Financial Advisors, Inc.
Expertise
Based on VOYA Financial Advisors, Inc.
Occupation focus
Based on VOYA Financial Advisors, Inc.
Location
699 Walnut St Ste 1325
Des Moines IA 50309
Advisors at this office
5
Advisors at this office
Jared D
Series 66
Des Moines, IA
VOYA Financial Advisors, Inc.
Jared Deboer is a financial advisor with VOYA Financial Advisors, Inc. in Des Moines, IA, holding a Series 66 designation and 19 years of industry experience. He has been with VOYA Financial Advisors since 2014 and previously worked at Waddell & Reed and Principal Financial Services. Jared also operates as an independent insurance agent specializing in fixed insurance products. VOYA Financial Advisors, Inc. is an enterprise-scale advisory and broker-dealer affiliate of Voya Financial serving individuals, retirement plans, charitable organizations, and corporations. The firm offers a range of financial planning and portfolio management services, employing a combination of in-house and external strategists with technology-enabled tools to implement client investment strategies.
Wendi E
Series 63, Series 65
Des Moines, IA
VOYA Financial Advisors, Inc.
Wendi Eckelberg is a financial advisor with Voya Financial Advisors, Inc., holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. She has been with Voya since 2014. Eckelberg also works as an independent insurance agent specializing in the sale of fixed insurance products. Voya Financial Advisors, Inc. is an enterprise-scale advisory and broker-dealer affiliate of Voya Financial that serves individuals, pension plans, charitable organizations, and corporate clients. The firm offers financial planning, portfolio management, and retirement advisory services, utilizing a combination of in-house and external strategies along with technology-enabled tools to deliver customized investment solutions.
Jamie M
Series 63, Series 65
Des Moines, IA
VOYA Financial Advisors, Inc.
Jamie Mcdermott is a financial advisor at VOYA Financial Advisors, Inc. in Des Moines, IA, with 29 years of industry experience. He holds Series 63 and Series 65 licenses and has been with VOYA since 2014. Outside of his advisory work, Mcdermott is an independent insurance agent specializing in fixed insurance products. VOYA Financial Advisors, Inc. is an enterprise-scale advisory and broker‑dealer affiliate of Voya Financial that offers financial planning, portfolio management, unified managed accounts, and retirement advisory services to individuals, pension plans, charitable organizations, and corporations. The firm combines in-house and external strategists with technology-enabled tools to implement investment strategies across discretionary and non-discretionary accounts.
Thomas F
Series 65, Series 66
Des Moines, IA
VOYA Financial Advisors, Inc.
Thomas Frolick is a financial advisor at VOYA Financial Advisors, Inc. in Des Moines, IA, with 25 years of industry experience. He holds Series 65 and Series 66 designations and has been with VOYA Financial Advisors since 2014. In addition to his advisory role, he is an independent insurance agent focusing on the sale of fixed insurance products. VOYA Financial Advisors, Inc. is a large enterprise-scale firm that provides financial planning, portfolio management, and retirement advisory services to individuals, pension plans, charitable organizations, and corporate clients. The firm combines model portfolios, technology-enabled tools, and both in-house and third-party strategists to deliver services primarily on a non-discretionary basis.
Richard S
Series 63, Series 65
Des Moines, IA
VOYA Financial Advisors, Inc.
Richard Schneider is a financial advisor at VOYA Financial Advisors, Inc. in Des Moines, IA, holding Series 63 and Series 65 credentials with 26 years of industry experience. He has worked at VOYA since 2015 and was previously with MissionSquare Retirement for six years. Outside of advising, he is also an independent insurance agent specializing in the sale of fixed insurance products. VOYA Financial Advisors, Inc. is an enterprise-scale advisory and broker-dealer affiliate of Voya Financial that provides financial planning, portfolio management, unified managed accounts, and retirement-plan advisory services to individuals, pension plans, charitable organizations, and corporate clients. The firm combines in-house and external strategists with technology-enabled tools to deliver a range of investment solutions through a large network of advisers.
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