W.A. Wimberly & Associates, Inc.

The firm provides investment advice to individuals, closely held businesses, trusts and estates and manages roughly $31.8 million on behalf of about 30 clients. It offers a signature planning program called the Discovery Process — covering asset aggregation, budgeting, retirement distribution strategies, estate and succession planning — and also provides assets-under-management services while acting as an independent licensed insurance agent that advises on and sells life, long-term care, disability, Medicare and Social Security–related insurance.

The firm operates primarily on a non-discretionary basis, obtaining client approval before executing trades, and generally recommends exchange-traded funds using Charles Schwab research and custody. Its planning work is supported by the eMoney Gatekeeper platform (daily updates, alerts and reporting), regular account reviews (annual for AUM, quarterly for Discovery Process clients), coordination with other advisors, and services such as long-term care claims assistance and family-dynamics coordination.

Noteworthy features relative to peers include that all managed assets are non-discretionary (an uncommon arrangement) and the firm’s advisers maintain active insurance-agent roles, which generate commission income for insurance sales. The brochure also discloses prior regulatory matters — including termination from a prior broker-dealer in 2018 for undisclosed outside business activities and a prior FINRA suspension and fine related to private securities transactions — and it discloses receipt of Schwab support services tied to the firm’s Schwab assets, a potential conflict of interest called out in the disclosures.