W Advisors LLC logo

W Advisors LLC

Updated today

Client AUM

$244,889,761

Clients

95

Advisors

2

of 3 employees

About

W Advisors LLC serves individuals (including high net worth clients), as well as trusts, estates, and other business entities, working with about 95 clients and managing roughly $244.9 million in assets. The firm offers comprehensive portfolio management, financial planning and consulting, and access to separately managed account strategies through the Schwab Managed Account Program.

The firm gathers client financial information through one or more meetings, provides written financial plans when engaged, and reviews managed accounts at least quarterly with periodic rebalancing or adjustments as needed. It implements strategies using ETFs, mutual funds, individual securities and a range of trading horizons (long‑term, short‑term, trading) and also recommends third‑party money managers through Schwab while generally providing oversight rather than day‑to‑day trading.

Noteworthy details from the brochure include that certain supervised persons are registered representatives of Purshe Kaplan Sterling Investments, Inc. and may accept commissions for securities sales, a practice the firm discloses as a potential conflict of interest. The firm also discloses the use of borrowing/margin in client accounts, including within separately managed account arrangements, and participation in multiple Schwab program options (Select, Access, Marketplace) with associated layered fees and Schwab‑provided services that benefit the firm.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fees generally range from $1,500 to $10,000, negotiable

Percentage

Maximum 1.25% annually (negotiable, paid quarterly in advance based on account value)

Commissions

Registered representatives may accept commissions from sale of securities including trail fees from mutual funds

Project-based

$350 per hour

Other

Fee-only: Hourly fee $350; Flat fees range from $1,500 to $10,000 (both negotiable)

Main office

2289 West Street

Germantown TN 38138

Advisors at this office

2

Most active in

Florida · Louisiana · Mississippi · Tennessee · Texas

Also doing business as

W Advisors LLC · W Wealth Advisory Services, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Frank L

Series 66

Germantown, TN

W Advisors LLC

Frank Lombardo III is a financial advisor at W Advisors LLC in Germantown, Tennessee, holding a Series 66 designation with 19 years of industry experience. He has been with W Advisors LLC and Purshe Kaplan Sterling Investments since 2013. W Advisors LLC serves individuals, including high net worth clients, as well as trusts, estates, and business entities, managing approximately $244.9 million in assets. The firm provides portfolio management, financial planning, and consulting services, utilizing a variety of investment strategies and offering access to separately managed account programs through Schwab.

Wealth management General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses
user avatar

Robert W

Series 63, Series 65

Germantown, TN

W Advisors LLC

Robert Wade is a financial advisor at W Advisors LLC with 22 years of industry experience. He holds the Series 63 and Series 65 designations and has been with W Advisors since 2013. Outside of his advisory role, Wade manages a farming operation producing rice, beans, and wheat. W Advisors LLC serves individuals—including high net worth clients—as well as trusts, estates, and other business entities, managing approximately $244.9 million in assets for about 95 clients. The firm provides comprehensive portfolio management, financial planning, and access to separately managed account strategies through Schwab, utilizing a range of investment vehicles and periodic account reviews.

Wealth management General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)