W&S Advisory Services, LLC
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About
W&S Advisory Services, LLC serves parents and other custodians through a digital-first UGMA wrap-fee program delivered via Fabric’s platform, and also offers standalone comprehensive financial planning through agents of Western & Southern Life. The UGMA program is structured for custodial accounts with the parent/custodian as the client and the named minor as beneficiary, while financial planning covers investment, retirement, insurance, and education funding.
Clients select one of five model portfolios through an online questionnaire and W&S, with Fort Washington Investment Advisors acting as sub‑adviser, implements non‑discretionary, automated model allocations composed of affiliated and third‑party mutual funds and ETFs vetted by FWIA’s due diligence committee. The firm notes it does not rely on artificial intelligence or robo‑advice for model management and provides advance notice with an opportunity for clients to change portfolios when models are updated.
Noteworthy aspects include its placement within the Western & Southern Financial Group family and explicit affiliations with broker‑dealers and other registered investment advisers (including Fort Washington), its use of a fintech solicitor (Fabric) with custody and funding facilitated through Apex and Dwolla, and its wrap‑fee UGMA structure that uses fixed fees rather than percentage‑of‑AUM billing. The combination of a relatively large client count alongside modest assets under management and a platform-driven custody/onboarding model distinguishes it from many advisory teams that rely primarily on AUM-based fees and traditional advisor-led onboarding.
Client services
Expertise
Demographic focus
Fee options
Financial Planning Services initial fee of $1,500
UGMA Wrap Fee Program: $3.00 per month for a single Account, $5.00 per month for multiple Accounts
Fee-only: Financial Planning Services: $1,500 initial flat fee, $500 subsequent annual fee
Main office
See office303 Broadway, Suite 1100
Cincinnati OH 45202
Advisors at this office
5
Offices (5)
Cincinnati, OH
303 Broadway Suite 1100, Cincinnati, OH 45202
5 advisors
Willoughby, OH
4230 State Route 306 Ste 300, Willoughby, OH 44094
2 advisors
Heath, OH
576 Industrial Pkwy Suite A, Heath, OH 43056
1 advisor
Lafayette, LA
315 South College Suite 222, Lafayette, LA 70503
1 advisor
Mishawaka, IN
4100 Edison Lakes Pkwy Suite 330, Mishawaka, IN 46545
1 advisor
Most active in
Alabama · Arizona · California · Florida · Georgia · Illinois · Indiana · Louisiana · Maine · Michigan · Mississippi · New Jersey · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia · West Virginia
Disclosures
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Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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