Grand Rapids, MI Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
W&S Brokerage Services, Inc. is a dually-registered broker-dealer and SEC-registered investment adviser affiliated with Western & Southern Financial Group. It offers the W&S Wealth Solutions wrap fee asset-allocation program—built from 25 model portfolios invested in affiliated and unaffiliated mutual funds, ETFs and money market funds—and also provides brokerage distribution and insurance-agent services to individuals, trusts, retirement plans and other entities.
The firm uses a model-driven, discretionary allocation process administered with an affiliated sub-adviser, Fort Washington Investment Advisors, that maps clients to one of five risk profiles and five investment objectives (including Socially Conscious, Tax Aware and EnFocus). Portfolios are monitored at least quarterly and rebalanced to target bands (±2.5% generally, ±5% for Tax Aware), and the program includes specific tax-aware practices such as using ETFs to bridge accounts funded late in the year and a client-directed tax-loss harvesting process in November–December.
W&SBS’s structure combines uncommon features for an investment manager: it both sponsors a wrap-fee program and operates in a broker-dealer capacity while its advisors also hold insurance licenses and sell affiliated Touchstone mutual funds, reflecting its ownership by an insurance group. The firm’s use of affiliated sub-advisers and proprietary funds, its compensation and referral arrangements between advisory and brokerage roles, and its operation through an extensive branch network distinguish its business model from many peers.
Based on W&S BROKERAGE Services, Inc.
Location
2900 Charlevoix Dr SE Ste 330
Grand Rapids MI 49546-7049
Advisors at this office
2
Advisors at this office
Renee D
Series 66
Grand Rapids, MI
W&S BROKERAGE Services, Inc.
Renee De Haan is a financial advisor at W&S Brokerage Services, Inc. with three years of industry experience. She holds the Series 66 designation and has worked at firms including Western and Southern Life, NYLIFE Securities LLC, Principal Securities, and Equitable Advisors, LLC. Her background also includes roles outside financial services, such as contributing to Start Up Grind and working at Davenport University. W&S Brokerage Services, Inc. is a dually-registered broker-dealer and SEC-registered investment adviser affiliated with Western & Southern Financial Group. The firm offers a model-driven, discretionary asset allocation program with multiple risk profiles and investment objectives, combining brokerage, advisory, and insurance services within an extensive branch network.
Joseph S
Series 63, Series 65
Grand Rapids, MI
W&S BROKERAGE Services, Inc.
Joseph Sheffieck is a financial advisor with W&S Brokerage Services, Inc. in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. He has worked at W&S Brokerage Services and Western Southern Life since 2020 and previously at MML Investors Services and Mass Mutual from 2013 to 2020. Outside of his advisory role, he serves as a lacrosse official with the Michigan Lacrosse Officials Association. W&S Brokerage Services, Inc. is an SEC-registered investment adviser and FINRA-member broker-dealer that offers a model-based, discretionary investment program combining affiliated and unaffiliated mutual funds, ETFs, and money market funds. The firm serves pooled, institutional, and individual clients, including retirement and benefit plans, and utilizes a quantitative and qualitative due-diligence process with strategic rebalancing and tax-sensitive features.
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