Jacksonville, FL Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
W&S Brokerage Services, Inc. is a dually-registered broker-dealer and SEC-registered investment adviser affiliated with Western & Southern Financial Group. It offers the W&S Wealth Solutions wrap fee asset-allocation program—built from 25 model portfolios invested in affiliated and unaffiliated mutual funds, ETFs and money market funds—and also provides brokerage distribution and insurance-agent services to individuals, trusts, retirement plans and other entities.
The firm uses a model-driven, discretionary allocation process administered with an affiliated sub-adviser, Fort Washington Investment Advisors, that maps clients to one of five risk profiles and five investment objectives (including Socially Conscious, Tax Aware and EnFocus). Portfolios are monitored at least quarterly and rebalanced to target bands (±2.5% generally, ±5% for Tax Aware), and the program includes specific tax-aware practices such as using ETFs to bridge accounts funded late in the year and a client-directed tax-loss harvesting process in November–December.
W&SBS’s structure combines uncommon features for an investment manager: it both sponsors a wrap-fee program and operates in a broker-dealer capacity while its advisors also hold insurance licenses and sell affiliated Touchstone mutual funds, reflecting its ownership by an insurance group. The firm’s use of affiliated sub-advisers and proprietary funds, its compensation and referral arrangements between advisory and brokerage roles, and its operation through an extensive branch network distinguish its business model from many peers.
Based on W&S BROKERAGE Services, Inc.
Location
10151 Deerwood Park Blvd Bld 300 Ste 330
Jacksonville FL 32256-0566
Advisors at this office
3
Advisors at this office
Giovanni T
Series 63, Series 65
Jacksonville, FL
W&S BROKERAGE Services, Inc.
Giovanni Troiano is a financial advisor at W&S Brokerage Services, Inc. in Jacksonville, FL, holding Series 63 and Series 65 licenses. He began his advisory career in 2025 and has prior experience at Western & Southern Life, as well as various roles in other industries including logistics and code education. W&S Brokerage Services, Inc. is a dually-registered broker-dealer and SEC-registered investment adviser affiliated with Western & Southern Financial Group. The firm offers a model-driven, discretionary asset allocation program with multiple risk profiles and investment objectives, employing affiliated sub-advisers and tax-aware investment practices while combining brokerage, advisory, and insurance services.
Stephen R
Series 65
Jacksonville, FL
W&S BROKERAGE Services, Inc.
Stephen Richard is a Series 65-credentialed financial advisor with W&S Brokerage Services, Inc. in Jacksonville, FL, where he has worked since 2021. He has four years of industry experience, including prior roles at Western Southern Life and experience in education and staffing. He also works as a full-time sales agent for Western and Southern Life. W&S Brokerage Services, Inc. operates as both an SEC-registered investment adviser and a FINRA-member broker-dealer. The firm manages a model-based, discretionary wrap-fee asset allocation program serving institutional and individual clients, including retirement and benefit plan accounts, with an investment approach that combines quantitative and qualitative due diligence and includes tax-sensitive features.
Collin R
Series 65
Jacksonville, FL
W&S BROKERAGE Services, Inc.
Collin Rice is a Series 65-licensed financial advisor with W&S Brokerage Services, Inc. in Jacksonville, FL. He has been with the firm since 2026 and has diverse experience that includes roles in education and hospitality. W&S Brokerage Services, Inc. is a dually-registered broker-dealer and SEC-registered investment adviser affiliated with Western & Southern Financial Group. The firm offers a model-driven, discretionary asset allocation program through its W&S Wealth Solutions wrap fee platform, serving individuals, trusts, retirement plans, and other entities with portfolios tailored to risk profiles and investment objectives, including socially conscious and tax-aware strategies.
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